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Posts by Jeff Shaffer

The sequencing here is interesting. NHL timing isn’t just about its own value... it’s about where it lands relative to the NFL reset and potential ownership changes. That combination can shift both leverage and negotiating dynamics pretty quickly.

18 hours ago 0 0 0 0
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The strongest client partnerships I’ve seen come from teams that think a bit more entrepreneurially. Not just following a playbook, but adjusting to what the situation actually needs. It sounds simple, but it’s harder to do consistently. Sharing more in the video. #Entrepreneurship

6 days ago 2 0 0 0
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The NBA is planning a European basketball league. Investors think it's worth billions. The NBA has long sought a foothold in Europe. Now, a proposed league there is commanding top dollar from investors, a source says.

The interesting part of the NBA’s Europe push isn’t the league... it’s the capital behind it. Bids at $500M+ suggest this is being built as a long-term asset. The challenge will be balancing structure with Europe’s existing ecosystem. And execution will matter more than speed.

1 week ago 0 0 0 0

Looking forward to watching these! I've always loved how the documentary genre is able to bring these iconic sports leaders/teams and their stories to life.

1 week ago 1 0 0 0
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Mastering client relationships starts with how you show up. Meet people where they are—listen, adapt, and focus on what matters to them. Execution is the baseline, and the true differentiator is the experience you create. Without that, you’re just another service provider.

1 week ago 0 0 0 0
At the MIT Sloan Sports Analytics conference, John Wroblewski showed how data validates intuition under pressure. In M&A, the lesson is the same: analytics + experience = smarter, defensible decisions, even when you still need to trust your gut.

At the MIT Sloan Sports Analytics conference, John Wroblewski showed how data validates intuition under pressure. In M&A, the lesson is the same: analytics + experience = smarter, defensible decisions, even when you still need to trust your gut.

At the MIT Sloan Sports Analytics conference, John Wroblewski showed how data validates intuition under pressure. In M&A, the lesson is the same: analytics + experience = smarter, defensible decisions, even when you still need to trust your gut.

2 weeks ago 1 0 0 0

Interesting trend here with Sunday slowly becoming the new “big stage” for the NBA. It shows that fans are flexible if the schedule works for them, and maybe networks need to rethink prime-time windows around attention instead of tradition. Saturday isn’t sacred anymore.

2 weeks ago 0 0 0 0
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WNBA contract standoff adds to history of women’s sports labor disputes The current WNBA contact dispute fits a historic trend of female athletes demanding better compensation and benefits across sports.

Progress in women’s sports has always followed the same arc: visibility rises, economics lag, change gets pushed. With the WNBA CBA talks underway, the difference now is urgency. Growth is already here, and the model needs to catch up.

3 weeks ago 1 0 0 0
At MIT Sports Analytics, Megan Rapinoe shared a simple reminder: protect kids and don’t lose the joy. As youth sports become more intense, the challenge is balancing development with experience because when the joy goes, so does the impact.

At MIT Sports Analytics, Megan Rapinoe shared a simple reminder: protect kids and don’t lose the joy. As youth sports become more intense, the challenge is balancing development with experience because when the joy goes, so does the impact.

At MIT Sports Analytics, Megan Rapinoe shared a simple reminder: protect kids and don’t lose the joy. As youth sports become more intense, the challenge is balancing development with experience because when the joy goes, so does the impact.

3 weeks ago 0 0 0 0
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Milano Cortina 2026: The Social Media Boom Behind the Medals From the medals to social media explosions: how Milano Cortina 2026 athletes became global brand ambassadors generating millions in EMV.

Just read something interesting about the Milano Cortina Olympics. A few athletes went from relatively unknown to massive followings almost overnight. The Olympics have always created heroes, but now they can create media platforms too, and brands are paying close attention.

1 month ago 0 1 0 0

A lot of AI talk still focuses on small productivity gains. The more interesting shift is AI acting like a strategic support team: tracking signals, synthesizing information, and helping leaders prioritize. That starts to change how decisions get made.

1 month ago 1 0 1 0

Leadership often feels repetitive, but I've found that it's that day-to-day work that has the biggest impact on our teams. Staying steady and making consistent decisions is what ultimately carries our people forward.

1 month ago 0 0 0 0
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FCC to Examine Changes in Sports Media Marketplace and Its Impact on Broadcasters' Public Interest Obligations The FCC’s Media Bureau released a Public Notice this week starting an examination of the marketplace for sports rights and how changes in that market have

The FCC is reviewing how sports rights are changing—streaming, cable, broadcast—and how fans, local teams, and communities are affected. It brings up a key question: How do we ensure fair access in an increasingly fragmented, digital sports world?

1 month ago 0 0 1 0

Busy seasons reveal what works: focus on facts, trust the team, and move without ego. Simplicity isn’t easy, but these fundamentals build alignment, momentum, and results that last beyond the rush.

1 month ago 1 0 0 0
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The hardest leadership decisions often revolve around values. For example, when a project doesn’t align with our ethos, we say no. It preserves integrity, builds stronger client trust, and reinforces a culture where doing the right thing comes first—all foundations for long-term growth.

1 month ago 1 0 0 0

Even a slow Super Bowl can be elevated by strong production and talent. Tirico and Collinsworth kept things engaging, and Hartung continues to stand out as a sideline reporter who adds context and storytelling. Great reminder of the human touch in live sports coverage.

2 months ago 1 0 0 0
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When people hear “private equity in sports,” they think player contracts. The value, though, is in operations such as vendor deals, services, and stadium costs, like food & beverage. Strengthening the business behind the game improves profitability and funds a better fan experience.

2 months ago 1 0 0 0
The Super Bowl, one of the most complex live productions in the world, proves that success comes from clear ownership, rehearsed contingencies, and teams empowered to act fast. Visibility is the ultimate stress test — systems and clarity, not talent alone, drive repeatable high-stakes success.

The Super Bowl, one of the most complex live productions in the world, proves that success comes from clear ownership, rehearsed contingencies, and teams empowered to act fast. Visibility is the ultimate stress test — systems and clarity, not talent alone, drive repeatable high-stakes success.

The Super Bowl, one of the most complex live productions in the world, proves that success comes from clear ownership, rehearsed contingencies, and teams empowered to act fast. Visibility is the ultimate stress test — systems and clarity, not talent alone, drive repeatable high-stakes success.

2 months ago 1 0 0 0

Organizations can design for it, but leadership capacity is often the constraint. When that capacity erodes, judgment and execution are the first to go.

2 months ago 0 0 0 0

Watching the conversations coming out of Davos this year, one thing stood out: operating under constant pressure is becoming the norm. That makes resilience a structural requirement.

2 months ago 0 0 1 0
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Inside NBA House, the league's big bet on wooing European fans The NBA built a living lab in London to test how much Europeans love the sport.

As media shifts to streaming, the NBA is redesigning how fans engage: new media deals and NBA House experiences. As NBA Europe takes shape, the challenge is blending closed-league stability with Europe’s tradition-heavy model. Done right, it deepens reach. Done loosely, it creates friction.

2 months ago 0 0 0 0

Data alone can’t tell you what matters. The best decisions happen where insight meets instinct—testing gut feelings like hypotheses, pairing experience with evidence, and letting both guide action. It’s not logic or intuition; it’s logic AND intuition.

2 months ago 0 0 0 0
Dr. King’s words feel practical, not poetic. Holding onto anger only weighs you down and clouds judgment. Choosing love is about how you show up when things are hard. It’s not soft. It’s what actually moves things forward.

Dr. King’s words feel practical, not poetic. Holding onto anger only weighs you down and clouds judgment. Choosing love is about how you show up when things are hard. It’s not soft. It’s what actually moves things forward.

Dr. King’s words feel practical, not poetic. Holding onto anger only weighs you down and clouds judgment. Choosing love is about how you show up when things are hard. It’s not soft. It’s what actually moves things forward.

3 months ago 1 0 0 0

Creating a controlled, verified space for sports conversation could give fans a more engaged community while opening new revenue streams for leagues and media companies. The challenge will be keeping it authentic—too much control risks losing the energy that makes sports chatter so compelling.

3 months ago 0 0 0 0
Grateful for the amazing team at A&M! Your dedication and collaboration turn challenges into wins. Wishing everyone a restful, joyful holiday season. Proud to work alongside such talented colleagues. Here’s to an even bigger 2026!

Grateful for the amazing team at A&M! Your dedication and collaboration turn challenges into wins. Wishing everyone a restful, joyful holiday season. Proud to work alongside such talented colleagues. Here’s to an even bigger 2026!

Grateful for the amazing team at A&M! Your dedication and collaboration turn challenges into wins. Wishing everyone a restful, joyful holiday season. Proud to work alongside such talented colleagues. Here’s to an even bigger 2026!

3 months ago 1 0 0 0
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Why Bid for Sports Media Rights When You Can Buy Them? If David Ellison's hostile bid for Warner Bros. Discovery is successful, he could combine TNT Sports and CBS Sports into a new powerhouse rivaling ESPN.  

David Ellison’s $108B WBD bid shows a new way to acquire sports rights: buy a competitor and inherit their portfolio. With CBS/TNT/Warner Bros. combined, most major leagues are covered. Will acquisitions become the new standard, or will bidding wars persist?

3 months ago 1 0 0 0
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Absolutely—there’s something about scale, accountability, and editorial standards that’s hard to replicate. Influencers can bring reach and personality, but the structures that support verification, context, and fairness in established media are tough to replace.

4 months ago 0 0 0 0

This is always always when a media brand comes under new ownership. You want to make it your own, but you also don't want to alienate people by losing what made the brand unique.

4 months ago 1 0 0 0
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WNBA reportedly seeks earlier season, conflicting with NCAA, "Project B" The WNBA is reportedly looking to move up the start of its season as part of its collective bargaining negotiations.

Women's basketball has seen a surge of growth in recent years, with the WNBA now seeing a great deal of interest from sports media. So it's no surprise that they might be seeking an earlier season to compete with the NCAA and the anticipated “Project B”.

4 months ago 1 0 0 0

CW calling out Nielsen’s Big Data + Panel rollout shows just how much metrics matter. If measurement isn’t transparent or reliable, it risks trust, strategy, and ad confidence, especially as streaming and hybrid viewing reshape how audiences are counted.

4 months ago 1 0 0 0