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Posts by Luis Calvillo

Before startup traction:
• you explain the product
• you chase feedback
• you ask people to try it

After startup traction:
• users explain it for you
• feedback shows up unprompted
• people invite other people

That is the difference between interest and pull.

6 days ago 3 0 2 0

Bootstrapping teaches a brutal lesson:

when money is limited,
clarity becomes a growth strategy.

1 week ago 0 0 0 0

The KPI is not “how much data can I track?”

The KPI is “did anyone come back without being reminded?”

1 week ago 0 0 0 0

You do not need more features.

You need one feature people would be annoyed to lose.

1 week ago 0 0 0 0

Small, fast experiments teach you more than overthinking big projects.
What’s one small app idea you shipped in less than 30 days?

1 week ago 0 0 0 0

As a technical founder, it’s tempting to keep tweaking code forever.
But perfect code doesn’t grow startups, real user feedback does.

1 week ago 0 0 0 0

Set a stupidly tight deadline for your next launch. It forces you to build only what matters.

1 week ago 0 0 0 0

When I built ShredSpots (skate spot discovery app), I set a hard deadline and launched in 2 months. The app was rough but functional.

That pressure forced me to focus which eventually led to its acquisition.

1 week ago 0 0 0 0

The real reason most startups fail isn’t funding or competition.
It’s waiting too long to get the product in users’ hands.

1 week ago 1 0 0 0
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Real users don’t care about perfect code. They care about solving their problem.

Ship your mvp now, fix your code later.

1 week ago 1 0 0 0

Early users are pure gold.

They reveal problems you never expected. Things that feel obvious to you might confuse them completely.

That mismatch is where the real product insights live.

#startups #founders

1 week ago 1 0 1 0

Most founders obsess over their product 10x more than their brand.

Wrong focus.

Your brand is the emotional moat:
Trust, vibe, belonging.

That actually keeps users when a cheaper clone shows up.

Product gets you in the door. Brand decides if they stay.
#startups #founders

3 weeks ago 3 0 0 0
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Why Founders Should Launch Their MVP Early (Before It's Perfect) - Luis Calvillo | iOS Developer & Tech Founder One of the biggest reasons a startup fails isn’t because the product is bad – it’s because founders wait too long to launch their MVP. My most important piece of advice:Get it out there, even if it’s ...

I used to think I needed to perfect everything before launching.

But launching early helped me learn faster than anything else.

You don’t learn from building: you learn from people using your product.

#startups #founders #startupadvice

I wrote about it here:
luiscalvillo.com/why-founders...

3 weeks ago 1 0 0 0
WhattaEat Social Food Discovery

New blog for my startup, WhattaEat!

Why We Built WhattaEat

Deciding where to eat should be easy. Yet it often becomes frustrating when searching through written reviews, photos, and restaurant listings...

#startups #apps

Read the rest here 👇
www.whattaeat.com/blog/why-we-...

4 weeks ago 1 0 0 0
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La Gente: Luis Calvillo and José Acevedo, Building Tech That Highlights Local Food - Hispanos News More Than an App: How WhattaEat Founders Luis Calvillo and José Acevedo Are Using Food to Build Community Before downloads.Before star ratings.Before algorithms decided what we see. There was a simple...

Stoked on being featured on Hispanos Unidos for our WhattaEat app!

#startups #mobileapps

hispanosnews.com/la-gente-lui...

1 month ago 0 0 0 0

WhattaEat featured on VoyageLA! Check it out 👇

voyagela.com/2026/02/14/d...

1 month ago 0 0 0 0
WhattaEat iOS app screen shots. Discover Food Together

WhattaEat iOS app screen shots. Discover Food Together

WhattaEat officially launches today in the App Store! 🎉 The next generation in social food discovery.

Download in the App Store 👇
apps.apple.com/us/app/whatt...

3 months ago 0 0 0 0

Marketing, Branding, Sales.
Which one do you think is most important?

4 months ago 2 0 0 0

Is everyone vibe coding their MVPs these days?
Who is still hand coding?

#startups

4 months ago 0 0 0 0
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The riches are in the niches

#startups

4 months ago 0 0 0 0

Been seeing online services for code cleanups and fixers for vibe-coded projects. Anyone else notice this too?

4 months ago 0 0 0 0

Stop aiming for perfect launch.
Aim for faster feedback.

4 months ago 0 0 0 0

15

5 months ago 0 0 0 0

Will Vibe-Remediation be the next big dev gig? 🚀

5 months ago 0 0 0 0

Do you think Vibe Coding will dominate in 2026? 🚀

#programming #developers

5 months ago 1 0 0 0

You don’t need another feature.
You need to ship now.🚀

5 months ago 0 0 0 0

As an iOS Developer, I've seen a huge drop in iOS developer positions from Indeed after covid. Especially in Southern California. Also as someone who builds apps for clients too, it's been harder to find clients that want a native iOS app.

5 months ago 1 0 0 0

What's your biggest obstacle in launching your app?

5 months ago 1 0 0 0

Most founders obsess over downloads and website visits.

Wrong metric.

Fix the retention first - growth becomes easier.

How is your retention?

#founder #startup

5 months ago 0 0 0 0
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Well done 👍

5 months ago 1 0 1 0