📊In podcasting, some of the most engaged audiences aren’t in the top 50—they’re in niche communities that show up, stay, and connect.
🎙️Melissa Kiesche joined SiriusXM Media’s "The Trendcast" to unpack what that means for advertisers.
Listen here: podcasts.apple.com/us/podcast/t...
Posts by Edison Research
📢 Just Released! The Top 50 Podcasts in the U.S. from Edison Podcast Metrics based on reach for the first quarter of 2026 among weekly podcast consumers ages 13+. The Joe Rogan Experience, Crime Junkie, and The Daily top the list, as they did in Q4 2025: www.edisonresearch.com/the-top-50-p...
📢 Introducing the Sports Poll Highlights newsletter 📢
Each edition will deliver sharp analysis and key takeaways from over 30 years of Sports Poll by SSRS, the world’s longest-running tracking study on sports. 🏈 ⚽ ⚾
www.edisonresearch.com/stay-ahead-o...
While Americans have more audio options in the car than ever, recently released Q1 2026 Share of Ear data show one platform remains the clear leader: AM/FM Radio.
➡️ Read our latest edition of Weekly Insights for a closer look at share of in-car audio time.
www.edisonresearch.com/radio-contin...
🏆 Read our latest Weekly Insight to learn more about the sports podcasts that came out on top in 2025.
➡️ www.edisonresearch.com/top-sports-p...
Data from the 2026 Infinite Dial, in partnership with SiriusXM Media, shows that the majority of American adults favor a social media ban for those under age 16.
Read our latest Weekly Insights for a closer look at the findings ➡️ www.edisonresearch.com/how-do-ameri...
Spoken-word listening time among Americans ages 13-34 is dominated by podcasts, but the story completely changes among Americans 55+. This week's insights use data from our Share of Ear survey to reveal how people of all ages are listening. Get the story: www.edisonresearch.com/more-to-the-...
U.S. podcast consumption reaches a record high according to The Infinite Dial 2026, supported by SiriusXM Media! 📈🎙️
Be sure to watch the webinar replay and download the report for all the insights we shared. 📲🎧
Access The Infinite Dial 2026 now👉 www.edisonresearch.com/the-infinite...
This week’s insights explore a case study that demonstrates how integrating podcasts into a traditional media plan📈 increased reach for no additional dollars.
➡️Take a look!
www.edisonresearch.com/reallocating...
Join us tomorrow for The Infinite Dial 2026 with support from SiriusXM Media! Megan Lazovick and James Cridland, Editor of Podnews, unveil the latest digital audio consumption trends and their implications for the industry.
Register today: www.edisonresearch.com/event/the-in...
Top 25 Podcasts in the UK Q4 2025: Edison Podcast Metrics
Top 25 Podcasts in the UK Q4 2025: Edison Podcast Metrics
Edison Podcast Metrics UK releases the top 25 podcasts for Q4 2025. Top 3 Shows: The Joe Rogan Experience, The Diary Of A CEO with Steven Bartlett, and The Rest Is Politics.
Get the whole story: www.edisonresearch.com/the-top-25-p...
📅 Register for The Infinite Dial 2026 from Edison Research at SSRS with support from SiriusXM Media! Megan Lazovick, VP of Edison Research at SSRS, and James Cridland, Editor of Podnews, will unveil the latest digital audio consumption trends.
www.edisonresearch.com/event/the-in...
📢Podcasts Lead AM/FM in Spoken-Word Listening, Marking a First
Spoken-word audio platforms play an important part in how Americans 13+ spend their day with audio. The latest research from Share of Ear® reveals a historic change.
➡️Read this week's insight: www.edisonresearch.com/podcasts-lea...
The #Olympics garner more interest than any other professional or collegiate sports league among non-sports fans and light sports fans. This week, we explore the important role the #OlympicGames play in developing sports fandom: www.edisonresearch.com/olympics-pro...
Edison Podcast Metrics releases new data each quarter detailing the entire U.S. weekly podcast consumption space. This week we’re looking at the top new shows; podcasts that debuted in 2025 & have the largest weekly listening audience over the entire year: www.edisonresearch.com/the-top-ten-...
Spotify is now the second most popular streaming audio brand, but that wasn’t always the case. Share of Ear has captured an increase in Spotify’s popularity, culminating in a 317% increase from 2015 to 2025.
➡️ Get the whole story: www.edisonresearch.com/spotify-hits...
During "The Evolving Ear" webinar yesterday, Gabriel Soto revealed how the next wave of podcast consumers is reshaping the medium.
1. Podcast Listening Hours Increase by 355%
2. Video is Redefining Podcasting
3. Smart TVs Surpass Smart Speakers... and more!
www.edisonresearch.com/how-new-cons...
🏈 How much growth can the Hoosier fandom anticipate after Indiana’s historic win in the college football championship game Monday night? We turn to SSRS Sports Poll data in our latest Weekly Insights to find out. @ssrsresearch.bsky.social www.edisonresearch.com/clinch-the-c...
Good Hang with Amy Poehler Podcast - Audience Profile
🎙️"Good Hang with Amy Poehler" took home the 1st Golden Globe for best podcast - not surprising - it has climbed the Edison Podcast Metrics charts since its debut. We’re releasing Q4 2025 EPM data later this month & "Good Hang" will be in the Top 50.
➡️Subscribe: www.edisonresearch.com/subscribe/
Our Share of Ear year-end data shows Audiobook reach is at its highest point. According to the Audio Publishers Association 2025 Consumer Survey, conducted by Edison, 51% of Americans 18+ have ever listened to an audiobook. Learn more in our weekly insights:
www.edisonresearch.com/audiobook-re...
The future of #podcasting may be unpredictable, but listener trends offer the best clues about where it’s headed. Drawing from 20+ years of Edison Research data, Gabriel Soto explores how the podcast consumers are shaping the medium. ➡️Learn more & register: www.edisonresearch.com/event/the-ev...
Venezuela 2024 exit polls from Edison Research show Maduro lost decisively. @nytimes.com covers concerns about political stability.
www.nytimes.com/2026/01/03/w...
COVID shifted audio listening into the home. While most listening remains there, we are seeing a shift back towards pre-COVID levels. This week, we’re exploring where U.S. weekly podcast consumers frequently consume podcasts & how this has changed over time: www.edisonresearch.com/at-home-podc...
The 2025 Mitofsky Award recognizes Murray Edelman & Joe Lenski's distinguished individual careers & their work on exit polling & election analysis. We congratulate & thank them for continuing to elevate the standards of our industry. SSRS is proud to support @ropercenter.bsky.social & this event.
Introducing The Voter Poll by SSRS - New research program that provides election night data on the factors driving voter decisions. Building on the legacies of SSRS and Edison, six major news organizations will use it as part of their coverage of the 2025 general election: ssrs.com/news/the-vot...
Time spent listening on an AM/FM #radio resonates in rural communities #ShareOfEar buff.ly/pz9jWmp
Cultural connection matters for Latino #podcast listeners who listen to Spanish-language podcasts. See what could increase their listening: buff.ly/tzp9c3X
How Edison Podcast Metrics charts rising #podcast titles -- Rotten Mango has gone from rank #142 to #9 and Bad Friends from #412 to #18 in the last five years. From this week's insight: buff.ly/UoSMINU
Tomorrow at 11:15 at the Keynote Stage at Podcast Movement in Dallas! Catch Edison's Gabriel Soto on "The Evolving Ear" as he spotlights research on new listeners to #podcasts