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Posts by Edison Research

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📊In podcasting, some of the most engaged audiences aren’t in the top 50—they’re in niche communities that show up, stay, and connect.

🎙️Melissa Kiesche joined SiriusXM Media’s "The Trendcast" to unpack what that means for advertisers.

Listen here: podcasts.apple.com/us/podcast/t...

1 day ago 0 0 0 0
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📢 Just Released! The Top 50 Podcasts in the U.S. from Edison Podcast Metrics based on reach for the first quarter of 2026 among weekly podcast consumers ages 13+. The Joe Rogan Experience, Crime Junkie, and The Daily top the list, as they did in Q4 2025: www.edisonresearch.com/the-top-50-p...

4 days ago 0 0 0 0
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Stay Ahead of the Game with Sports Poll Highlights Subscribe now to Sports Poll Highlights, a weekly email newsletter that leverages 30+ years of data from Sports Poll by SSRS.

📢 Introducing the Sports Poll Highlights newsletter 📢

Each edition will deliver sharp analysis and key takeaways from over 30 years of Sports Poll by SSRS, the world’s longest-running tracking study on sports. 🏈 ⚽ ⚾

www.edisonresearch.com/stay-ahead-o...

6 days ago 0 0 0 0
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Radio Continues to Dominate In-Car Listening Share of Ear from Edison Research at SSRS shows that Americans spend the most time in-car listening to AM/FM Radio.

While Americans have more audio options in the car than ever, recently released Q1 2026 Share of Ear data show one platform remains the clear leader: AM/FM Radio.

➡️ Read our latest edition of Weekly Insights for a closer look at share of in-car audio time.

www.edisonresearch.com/radio-contin...

1 week ago 0 0 0 0
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🏆 Read our latest Weekly Insight to learn more about the sports podcasts that came out on top in 2025.

➡️ www.edisonresearch.com/top-sports-p...

2 weeks ago 0 0 0 0
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How do Americans Feel About a Social Media Ban? Majority of American adults support banning social media for anyone under 16, with some variation by political party ID.

Data from the 2026 Infinite Dial, in partnership with SiriusXM Media, shows that the majority of American adults favor a social media ban for those under age 16.

Read our latest Weekly Insights for a closer look at the findings ➡️ www.edisonresearch.com/how-do-ameri...

3 weeks ago 0 0 0 0
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Spoken-word listening time among Americans ages 13-34 is dominated by podcasts, but the story completely changes among Americans 55+. This week's insights use data from our Share of Ear survey to reveal how people of all ages are listening. Get the story: www.edisonresearch.com/more-to-the-...

1 month ago 0 0 0 0
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U.S. podcast consumption reaches a record high according to The Infinite Dial 2026, supported by SiriusXM Media! 📈🎙️

Be sure to watch the webinar replay and download the report for all the insights we shared. 📲🎧

Access The Infinite Dial 2026 now👉 www.edisonresearch.com/the-infinite...

1 month ago 0 0 0 0
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Reallocating Ad Dollars to Podcasts Can Deliver 41% Growth in Reach Using data from Nielsen Podcast Fusion powered by Edison Podcast Metrics, we analyzed a sample media plan for a leading pharmaceutical brand to demonstrate how moving small percentages of a budget can...

This week’s insights explore a case study that demonstrates how integrating podcasts into a traditional media plan📈 increased reach for no additional dollars.

➡️Take a look!

www.edisonresearch.com/reallocating...

1 month ago 0 0 0 0
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The Infinite Dial 2026 Join us for The Infinite Dial® 2026 from Edison Research with support from SiriusXM Media! The Infinite Dial is America’s longest-running survey of digital media consumer behavior, tracked annually si...

Join us tomorrow for The Infinite Dial 2026 with support from SiriusXM Media! Megan Lazovick and James Cridland, Editor of Podnews, unveil the latest digital audio consumption trends and their implications for the industry.

Register today: www.edisonresearch.com/event/the-in...

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Top 25 Podcasts in the UK Q4 2025: Edison Podcast Metrics

Top 25 Podcasts in the UK Q4 2025: Edison Podcast Metrics

Top 25 Podcasts in the UK Q4 2025: Edison Podcast Metrics

Top 25 Podcasts in the UK Q4 2025: Edison Podcast Metrics

Edison Podcast Metrics UK releases the top 25 podcasts for Q4 2025. Top 3 Shows: The Joe Rogan Experience, The Diary Of A CEO with Steven Bartlett, and The Rest Is Politics.

Get the whole story: www.edisonresearch.com/the-top-25-p...

1 month ago 1 0 0 0
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📅 Register for The Infinite Dial 2026 from Edison Research at SSRS with support from SiriusXM Media! Megan Lazovick, VP of Edison Research at SSRS, and James Cridland, Editor of Podnews, will unveil the latest digital audio consumption trends.
www.edisonresearch.com/event/the-in...

1 month ago 0 0 0 0
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Podcasts Lead AM/FM in Spoken-Word Listening, Marking a First Share of Ear from Edison Research has chronicled Spotify's rise in popularity, now reaching 25% of Americans 13+ daily.

📢Podcasts Lead AM/FM in Spoken-Word Listening, Marking a First

Spoken-word audio platforms play an important part in how Americans 13+ spend their day with audio. The latest research from Share of Ear® reveals a historic change.

➡️Read this week's insight: www.edisonresearch.com/podcasts-lea...

1 month ago 0 0 0 0
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The #Olympics garner more interest than any other professional or collegiate sports league among non-sports fans and light sports fans. This week, we explore the important role the #OlympicGames play in developing sports fandom: www.edisonresearch.com/olympics-pro...

2 months ago 0 0 0 0
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Edison Podcast Metrics releases new data each quarter detailing the entire U.S. weekly podcast consumption space. This week we’re looking at the top new shows; podcasts that debuted in 2025 & have the largest weekly listening audience over the entire year: www.edisonresearch.com/the-top-ten-...

2 months ago 0 0 0 0
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Spotify is now the second most popular streaming audio brand, but that wasn’t always the case. Share of Ear has captured an increase in Spotify’s popularity, culminating in a 317% increase from 2015 to 2025.

➡️ Get the whole story: www.edisonresearch.com/spotify-hits...

2 months ago 0 0 0 0
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How New Consumers are Shaping Podcasting's Next Chapter - The Evolving Ear Webinar New podcast consumers are more likely to actively watch video podcasts than longtime consumers, according to The Evolving Ear: How New Listeners are Shaping Podcasting's Next Chapter.

During "The Evolving Ear" webinar yesterday, Gabriel Soto revealed how the next wave of podcast consumers is reshaping the medium.

1. Podcast Listening Hours Increase by 355%
2. Video is Redefining Podcasting
3. Smart TVs Surpass Smart Speakers... and more!

www.edisonresearch.com/how-new-cons...

2 months ago 1 0 0 0
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Clinch the Championship, Clinch New Fans The SSRS Sports Poll captures fandom benchmarks and trends for over 80 different collegiate and professional sports.

🏈 How much growth can the Hoosier fandom anticipate after Indiana’s historic win in the college football championship game Monday night? We turn to SSRS Sports Poll data in our latest Weekly Insights to find out. @ssrsresearch.bsky.social www.edisonresearch.com/clinch-the-c...

3 months ago 0 0 0 0
Good Hang with Amy Poehler Podcast - Audience Profile

Good Hang with Amy Poehler Podcast - Audience Profile

🎙️"Good Hang with Amy Poehler" took home the 1st Golden Globe for best podcast - not surprising - it has climbed the Edison Podcast Metrics charts since its debut. We’re releasing Q4 2025 EPM data later this month & "Good Hang" will be in the Top 50.

➡️Subscribe: www.edisonresearch.com/subscribe/

3 months ago 1 1 0 0
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Our Share of Ear year-end data shows Audiobook reach is at its highest point. According to the Audio Publishers Association 2025 Consumer Survey, conducted by Edison, 51% of Americans 18+ have ever listened to an audiobook. Learn more in our weekly insights:
www.edisonresearch.com/audiobook-re...

3 months ago 1 0 0 0
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The Evolving Ear: How New Listeners are Shaping Podcasting’s Next Chapter The future of podcasting may be unpredictable, but listener trends offer the best clues about where it’s headed. Drawing from over 20 years of Edison Research data, Gabriel Soto will explore how the n...

The future of #podcasting may be unpredictable, but listener trends offer the best clues about where it’s headed. Drawing from 20+ years of Edison Research data, Gabriel Soto explores how the podcast consumers are shaping the medium. ➡️Learn more & register: www.edisonresearch.com/event/the-ev...

3 months ago 1 0 0 0
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After U.S. Attack, Venezuelans Worry About Political Stability

Venezuela 2024 exit polls from Edison Research show Maduro lost decisively. @nytimes.com covers concerns about political stability.
www.nytimes.com/2026/01/03/w...

3 months ago 0 0 0 0
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COVID shifted audio listening into the home. While most listening remains there, we are seeing a shift back towards pre-COVID levels. This week, we’re exploring where U.S. weekly podcast consumers frequently consume podcasts & how this has changed over time: www.edisonresearch.com/at-home-podc...

3 months ago 0 0 0 0
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The 2025 Mitofsky Award recognizes Murray Edelman & Joe Lenski's distinguished individual careers & their work on exit polling & election analysis. We congratulate & thank them for continuing to elevate the standards of our industry. SSRS is proud to support @ropercenter.bsky.social & this event.

5 months ago 1 1 0 0
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Introducing The Voter Poll by SSRS - SSRS Introducing The Voter Poll by SSRS - New Service Providing Election Night Data on the Factors Driving Voting Decisions.

Introducing The Voter Poll by SSRS - New research program that provides election night data on the factors driving voter decisions. Building on the legacies of SSRS and Edison, six major news organizations will use it as part of their coverage of the 2025 general election: ssrs.com/news/the-vot...

5 months ago 1 0 0 0
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Time spent listening on an AM/FM #radio resonates in rural communities #ShareOfEar buff.ly/pz9jWmp

6 months ago 0 0 0 0
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Cultural connection matters for Latino #podcast listeners who listen to Spanish-language podcasts. See what could increase their listening: buff.ly/tzp9c3X

7 months ago 0 0 0 0
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How Edison Podcast Metrics charts rising #podcast titles -- Rotten Mango has gone from rank #142 to #9 and Bad Friends from #412 to #18 in the last five years. From this week's insight: buff.ly/UoSMINU

7 months ago 1 0 0 0
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Tomorrow at 11:15 at the Keynote Stage at Podcast Movement in Dallas! Catch Edison's Gabriel Soto on "The Evolving Ear" as he spotlights research on new listeners to #podcasts

8 months ago 0 0 0 0
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The UK Podcast Consumer 2025 The UK Podcast Consumer 2025 from Edison Research reveals the massive reach of podcasts in the UK and the indicators that podcast listening has room to grow. The study shows how many people in the UK…

The UK Podcast Consumer 2025 is now available for download! buff.ly/xJLBYy6

8 months ago 0 0 0 0