Google Says When It Comes To SEO, Nobody Knows Everything Google's John Mueller said the other day that "SEO is not belief-based, nobody knows everything, and it changes over time." Super true, I've been covering SEO changes over the years and I spot this a...

When it comes to SEO, nobody knows everything says Google www.seroundtable.com/google-seo-n...

Google Says You Can Do A Lot Of SEO That Doesn't Work & Still Do Okay Google's John Mueller said that since SEO is complex, multifaceted, and resilient, you "can do a lot of things that don't work & still do ok." Meaning, you can mess up on several SEO things and still...

Google said since SEO is so complex, you can still do a lot of SEO that does not work and still do okay www.seroundtable.com/seo-complex-...

Google Shopping Showing More Shopping Ads Google is reportedly showing shopping ads in the free listing grid in the Google Shopping tab. Previously, Google was better at showing more free listings but that seems to have changed.

Google Shopping showing ads within free listing grids www.seroundtable.com/google-shopp...

Google Search Console Performance Report Job Listings Report Bug Google Search Console seems to have a bug with the performance report, specific to the jobs listing and jobs search appearance filter. The report is showing zero impressions and clicks since the 16th...

Google Search Console performance report for job appereance data is missing data www.seroundtable.com/google-searc...

Google Search Read More Snippet Links Best Practices Several months after Google launched the Read more links within the Google search results snippets, Google decided to post some best practices how Read more links work. These should help you encourag...

Google documented the read more snippet deep links best practices www.seroundtable.com/google-searc...

Google Search Testing Opening Search Results In New Window Google is reportedly testing opening search results in a new window. Yes, there is a setting to turn this on or off, but the setting is turned off and Google is testing opening these clicks in a new ...

Google Search testing opening search results in new window www.seroundtable.com/google-openi...

Google Local Video Ads (Immersive Map View Videos) Google is testing showing video ads within the local pack ads. This is also known as immersive map view videos, I am told.

Google local search ads with immersive videos www.seroundtable.com/google-local...

Can Google Handle Domains With One Letter Difference? A Reddit thread asks if there are any issues with Google Search handling a domain name that has a single letter change in the domain name from another domain name. John Mueller from Google said that u...

Can Google handle domain names with one letter spelling differences? www.seroundtable.com/one-letter-d...

Example of Possible Competitor Targeting In ChatGPT Ads Are ChatGPT ads allowing advertisers to go after competitors with greater specificity, or is this just a topical fluke?

ChatGPT competitor ads www.seroundtable.com/example-of-p...

Microsoft Offers IndexNow Support To The Internet Archive The folks at the Internet Archive are having issues with archiving the web. Something it has done since 1996 and is such a foundational website that it is sad to see. That being said, Fabrice Canel f...

Microsoft offers the Internet Archive IndexNow support to help support the site www.seroundtable.com/microsoft-in...

Google Back Button Hijacking Penalty, Spam Reporting Change, Google Ads AI Max Replacing DSAs & More YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable

SEO Video recap: Google back button hijacking penalty, new spam reporting big change, Google Ads DSAs going away and much more www.youtube.com/watch?v=Z23g...

Google Maps Blocked 292 Million Reviews Google also released the annual Google Maps safety report saying blocked or removed over 292 million policy-violating reviews and removed over 13 million fake Business Profiles. Google also said it bl...

Google Maps blocked 292 million reviews www.seroundtable.com/google-maps-...

Google Ads Removed 8.3 Billion Ads - Up Over 60% Google has released its annual Google Ads safety report and the big number that stands out to me is that Google removed 8.3 billion ads, which is up almost 63% from last year's number of 5.1 billion. ...

Google Ads Safety report numbers are in www.seroundtable.com/google-ads-s...

Microsoft Bing Testing Animated People Also Search For Microsoft is testing animating the Bing "people also search for" boxes. Bing will run this animated outline around the boxes when it loads, to give it more attention to the searcher.

Bing testing animated people also ask boxes www.seroundtable.com/bing-animate...

Google's AI Mode Now Opens Links In Split View On Desktop Google's AI Mode will now open links in a quasi split view versus driving users fully to the publisher site.

Google AI Mode Chrome split view is neat but publishers likely won't like it www.seroundtable.com/google-ai-mo...

Google Reviews Policy Update Restricts Staff Mentions & Solicitations Google has updated its reviews policy to add two items; (1) do not have your staff solicit a certain number of reviews and (2) the content of the review should not mention the staff member's name and ...

Google reviews policy to restrict staff mentions and solicitations www.seroundtable.com/google-revie...

Google Local Service Ads Rich Content Through Your URLs Google sent out emails to some of its Local Service Ads advertisers introducing "rich content" that can be pulled from your URLs. Rich content includes service descriptions and special offers.

Google Local Service Ads to pull in "rich content" www.seroundtable.com/google-local...

Google Ads Performance Max Channel Performance Spend Over Time Google Ads has rolled out a new update to the channel performance report on the insights report that shows spend over time per channel. This shows you more clarity over your spending and if there are...

Google Ads PMax channel performance report spend over time per channel www.seroundtable.com/google-ads-p...

Wikipedia Deletes SEO New Journalist From Site Wikipedia says famed SEO news journalist is "non-notable" as the industry rages in response on platform known for reliable information, X, formerly known as Twitter.

Wikipedia deleted my page www.seroundtable.com/wikipedia-de...

Google Updates Some Merchant Center Product Specifications For 2026 Google has made a number of updates to its Merchant Center product data specifications. Some changes went into effect on April 14, 2026 and others happen June 30, 2026 and January 31, 2027. (1) April...

Google Merchant Center product data specifications updates for 2026 www.seroundtable.com/google-updat...

Google Ads To Retire Dynamic Search Ads For AI Max Google Ads announced that starting in September Dynamic Search Ads will automatically upgrade to AI Max. This includes automatically created assets (ACA) and campaign-level broad match setting will au...

Google Ads DSA to transition to AI Max www.seroundtable.com/google-ads-d...

Google AdSense Offerwall Generally Available Google announced this week that Offerwall is now generally available on AdSense. Google has been expanding access to its publishers for Offerwall and now, it should be available to all.

Offerwall generally available in Google AdSense www.seroundtable.com/google-adsen...

Google May Use Spam Report Submissions For Manual Actions Google has posted a clarification that says it now "Google may use spam report submissions to take manual action against violations." The update was posted here and added to the report spam page.

Google may now use your spam reports for manual actions seroundtable.com/google-spam-...

Google Posts Repeat Option Now Live A few months ago, we saw Google testing recurring, repeating Google Posts options. Well, now that option is officially live. This is in addition to the ability to schedule Google Posts.

Google Posts repeat option www.seroundtable.com/google-posts...

Google Ads Consolidating Enhanced Conversions Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying ...

Google Ads consolidating enhanced conversion setting www.seroundtable.com/google-ads-c...

Google Search Console Email Bug Confirmed A bug has triggered scores of emails from Google saying it is collecting impressions on sites long since verified in Search Console. Do not be alarmed, it is a bug.

Google Search Console email notifications bug from yesterday www.seroundtable.com/google-searc...

Microsoft Advertising SOAP API Retiring Jan 31, 2027 Microsoft Advertising will be transitioning from its SOAP to REST API and with that, on January 31, 2027, the SOAP API will be fully retired on January 31, 2027.

Microsoft Advertising SOAP API to REST API transition to retirement dates www.seroundtable.com/microsoft-ad...

Google Search Goes After Back Button Hijacking It's been a while since Google has come out with a new search spam policy and penalty to accompany it with and now we have a new one, "back button hijacking." Back button hijacking is something many o...

Google Search new spam penalty for back button hijacking kicks in June 15th www.seroundtable.com/google-back-...

Google Can Handle Multiple URLs To A Page But Not A Good Idea Google's John Mueller said on Reddit that Google can handle and deal with having multiple URLs for a single web page, but it is not a good practice. He said it makes it harder for Google and Google w...

Google can handle pages with multiple URLs but why... www.seroundtable.com/google-searc...

Google Business Profiles updates its identity change policy www.seroundtable.com/google-busin...

#googlebusinessprofiles