Brand archetypes: which one are you and why does it matter? Why identifying a brand persona in your business is a powerful tool.

Read this week’s bulletin on the 12 brand archetypes, where we explore why they’re effective marketing tools, and how to craft distinctive content that aligns with this.

Marketing strategies for mission-driven businesses in 2025 How to turn constraints into strengths to make this year your most impactful yet.

Rather than try and predict what’s going to happen this year we thought we’d put together some actionable marketing tips for mission driven businesses in 2025

Check it out in our latest bulletin
oshcomm.substack.com/p/marketing-...

#2025predictions #2025marketing #marketingstrategy

A study by Trajectory & Fleet Street highlighted that only ¼ of people understood the term ‘green’ or were able to accurately describe what it meant to be ‘sustainable’.

Make sure your content uses clear definitions, a glossary, and real-life examples so your audience is able to visualise them.

Hi there, could I be included as a content and comms consultant for charities, not for profits and mission driven businesses. Always open to a chat if helpful

How to reach policy makers with content:
1. Research target policy makers and frame argument to resonate with pain points
2. Timing is key - ensure content is topical/coincides with real world events
3. Engage with individuals and groups, understand ecosystems and alliances and grow engagement

En route to climate tech founders annual conference in #dublin #content #tweetoftheday

Great to attend the get together for progressive campaigners with @hopenothate.org.uk, Forward Action, Movement and The Dad Shift, talking on digital campaign strategies and techniques

Seeing as I’m just starting out on Bluesky I thought this infographic of ours would be quite fitting: