We're taking a break from Bluesky. Find Caster Communications on LinkedIn, Instagram, Facebook, and X.

The Caster team will be out of the office for our annual off-site All-Team meeting from Monday, September 29 through Friday, October 3. We’ll return on Monday, October 6th feeling energized, inspired, and ready to bring fresh ideas into the final quarter of the year.

CONTENT ECOSYSTEMS, NOT ONE-OFFS

Clustered content, internal linking, and clear topical ownership show both humans and machines you’re an authority worth citing.

SEO now = being part of a trusted conversation, and you can't do that with just one article or landing page.
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AI VISIBILITY

#AI search agents are making choices on behalf of buyers.

If your brand isn’t recognizable to ChatGPT, Perplexity, or Gemini, you won’t make the shortlist, even if you rank on Google.
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AUTHORITY OVER CLICKBAIT

AI + Google alike pull from trusted sources, not just optimized ones.

Mentions in credible outlets, consistent messaging, & expert quotes matter more than keyword stuffing.
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#B2B #SEO is a different game right now. The old playbook of keywords + backlinks isn’t enough.

Here are 3 crucial hallmarks every B2B business needs right now 👇
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Happiest birthday to our amazing Sarah! We're so proud of all you've accomplished and so excited for everything that lies ahead, both personally and professionally. Thank you for bringing so much dedication and positivity to our team every single day!

The Trade Show Support You Need – For CES and Beyond - Caster Communications Overview of the PR strategy and tactics Caster executes for clients exhibiting at trade shows like CES, InfoComm, and CEDIA Expo.

Awards + Media: CES Innovation Award deadlines are looming, and press rooms are busier than ever. Strategic PR makes sure your news isn’t missed.

Our full guide: castercomm.com/2025/08/22/h...

#PR #TechPR #MediaStrategy #ConsumerTech

Speaking slots: Calls for #CES presentations are already open.

The best sessions take months of prep, so don’t wait until winter to start pitching ideas.
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Here’s how smart brands are already prepping their PR strategy for #CES2026:
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Going to #CEDIA & need client dinner spots? These are all walkable from the Convention Center:

1️⃣ Guard & Grace – Modern steakhouse
2️⃣ Rioja – Elevated New American
3️⃣ Ocean Prime – Seafood & cocktails
4️⃣ The Capital Grille – Classic steakhouse
5️⃣ Corinne – Relaxed American, steps away

⌛Time to book!

Happy happy birthday to our two best men! Adam Forziati and Peter Girard, we're so lucky to have you as part of the Caster family. Thank you for being the hardest workers, the steadiest voices of reason, the humor, and the only testosterone on the team. Caster wouldn't be Caster without you!

Caster is once again proud to sponsor Bark on the Beach, a one-mile people-and-pup walk-a-thon benefiting the Animal Rescue Rhode Island (ARRI)!

Grab your leash and join the Bark on the Beach! If you aren't local, but still want to help, you can donate at animalrescueri.org

Start Your CES Engines - Caster Communications If you're planning to make an impact at CES 2025, you need to start planning your media outreach strategy now. Start your CES engines.

Deadlines for the #CES Call for Speakers (Aug 28) & Innovation Awards (Aug 22) come fast, so early planning is the key to securing media coverage, awards, & meaningful meetings in Las Vegas.

Our latest blog breaks down how to make #CES2026 your biggest win yet: castercomm.com/2024/11/08/s...

The Ultimate Caster Communications Guide to CES 2026: Why Your Pre-Show Planning Must Start Now - Caster Communications Maximize your CES 2026 impact with expert pre-show planning insights from Caster Communications. Start early to win awards, secure media, and boost visibility.

The brands that win at #CES2026 aren’t waiting until November to plan. They're starting now, in August, with a strategy for media, awards, and visibility.

Read our guide to starting your CES PR plan: castercomm.com/2025/08/11/t...

AI Agents Are Making the Choices. Will They Choose You? - Caster Communications AI agents are now making decisions for users. Learn how to build trust with LLMs and stay visible, credible, and competitive in the AI-driven web.

Brand awareness now drives search, not the other way around.

People #Google you AFTER they’ve heard of you (through media, social, or AI recs. PR builds the credibility & recognition AI needs to choose you over competitors.

castercomm.com/2025/07/28/s...

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AI Search vs. Google: Why PR is the New SEO Strategy - Caster Communications How AI tools like ChatGPT and Google’s AI Overviews are reshaping search behavior and why public relations, not traditional SEO, is now the key to visibility.

Authority beats optimization.

AI rewards brands mentioned in reputable outlets, quoted by experts, & seen consistently across channels.

One high-quality #PR placement can put you in AI responses on that topic for months, outranking dozens of #SEO blog posts.

castercomm.com/2025/07/11/a...

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AI Search vs. Google: Why PR is the New SEO Strategy - Caster Communications How AI tools like ChatGPT and Google’s AI Overviews are reshaping search behavior and why public relations, not traditional SEO, is now the key to visibility.

AI search isn’t built to list every option, it’s built to choose FOR the user.

Generative AI tools & AI agents act on behalf of people, making selections based on trust signals, not clicks. If your brand isn’t trusted by these systems, you’re invisible.

castercomm.com/2025/07/11/a...

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#AI & #publicrelations are more connected than ever before. You could say that PR is the new SEO...

Here's how we see it:

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Knowles Balanced Armatures Will Power Status Audio’s New Pro X Premium Earbuds Status Pro X premium wireless earbuds use Knowles' two Knowles balanced armatures and a 12mm diameter dynamic driver in each earpiece to deliver audio clarity.

Knowles balanced armature drivers are powering the new Status Audio Pro X premium #earbuds. These tiny but mighty components deliver the clarity and detail #audiophiles crave, packed into a sleek design. More on @forbes.com: www.forbes.com/sites/marksp...

Caster is closed today, July 3rd and tomorrow, July 4th. We hope everyone is having some well-deserved rest and fun in the sun!

These teensy multi-protocol relays work with every platform. Shelly’s Gen4 relays start at $18 and can automate anything that’s wired, from light switches and garage door openers to sprinkler systems and appliances. Designed to fit inside electrical boxes, rela...

Shelly Gen4 is here: The first devices are now shipping in North America, bringing unmatched #smarthome flexibility with support for #Wi-Fi, #Bluetooth, #Zigbee and #Matter. See details on @theverge.com: www.theverge.com/news/693180/...

The new @crestron.bsky.social 1 Beyond Cameras 2.0 firmware unlocks smarter, more dynamic #intelligentvideo features to enhance #collaboration in hybrid meeting rooms and learning spaces. Details via @reworked.bsky.social: www.reworked.co/the-wire/cre...
#AI #workplace

Z-Wave Protocol Certification Achieved by Silicon Labs and Trident IoT - Z-Wave Alliance The Z-Wave Alliance announces that Silicon Labs and Trident IoT have achieved the newly established Z-Wave Protocol Certification.

Both Silicon Labs and Trident IoT just earned the brand-new Z-Wave Protocol Certification, meaning trusted #security, smooth #interoperability, and faster paths to market for #productdevelopers building Z-Wave devices.

#ZWave #innovation just leveled up: z-wavealliance.org/news_p/z-wav...

NLM Photonics Announces Organic Electro-Optic Material with Record-Breaking Performance - Novus Light Today

🚨NLM Photonics announced a record-breaking organic OEO material that delivers unmatched speed, energy efficiency, and scalability for #photonic devices. This leap forward could transform data center and #AI interconnects. www.novuslight.com/nlm-photonic...

We're taking today to honor and remember those who have served. Caster is closed in observance of the holiday and will reopen tomorrow, Tuesday, May 27th. We hope everyone had a restful, sunny and warm long weekend!

Happy Mother's Day to all the mothers in our lives. We are so lucky to have so many here at Caster, showing us how to motivate, work hard, inspire, love, and laugh through it all.

🚀 Rachel & Alex from the Caster team are ready for #InfoComm2025! Check out Rachel’s top tips for the show in our latest blog. Where will we see you? 👀 castercomm.com/2025/04/25/5...

Magnetar USA Aligns with Oasys Magnetar USA is staying the course, expanding strategically and steadily throughout the custom integration channel. The premium media player manufacturer

Big news from the #hometheater world: Magnetar is teaming up with Oasys so more #AVintegrators can offer their clients the best performance in #homeentertainment.
restechtoday.com/magnetar-usa...

Caster SVP Peter Girard is on the loose at ISC West in Las Vegas. He's on the hunt for the most innovative companies in professional security - What are the "no-miss" booths he should stop by today?

#ISCWest #AccessControl #Security #Cybersecurity #VideoSurveillance