The Trade Desk’s Craig Spirelli: Combining Data and Content Is the Holy Grail – Beet.TV The upfronts have traditionally been about the stars of coming content and big brand plays. But to Craig Spirelli, GM, Business Development at The Trade Desk, programmatic has t...

Programmatic is reshaping the traditional TV upfronts by adding precision targeting, flexibility and measurable outcomes, elevating a legacy marketplace into a more dynamic & accountable media environment, Craig Spirelli, gm of biz dev @TheTradeDesk, says www.beet.tv/2025/06/the-...

Advertisers Must Swap Sledgehammers for Scalpels: Index Exchange’s Zovighian on AI Ads – Beet.TV The advertising toolkit is undergoing a radical overhaul. Blunt instruments are rapidly giving way to precision tools, capable of dissecting campaign performance with unpreceden...

Advertising is shifting from blunt tactics to AI-powered precision tools, and marketers must embrace this transformation, Paul Zovighian, vp of marketplaces at Index Exchange, says in this interview www.beet.tv/2025/06/adve...

PMG’s Treon: CTV Success Requires ‘Controlling the Chaos’ of Fragmentation – Beet.TV Connected TV advertising promises to reach audiences with precision yet the path to achieving this is increasingly fragmented. For advertisers, this means not only understand...

www.beet.tv/2025/05/pmgs...

Brand Entertainment Must Compete with Hollywood, Not Just Other Brands: Digitas’ Mark Book – Beet.TV NEW YORK - In today’s content-saturated marketplace, standing out requires more than just an ad budget — it demands cultural relevance and cinematic ambition. That’s the message...

Brand entertainment must compete with Hollywood, not just other brands, Mark Book, head of content at Publicis Groupe's Digitas North America, says in this interview with Lisa Granatstein, editorial director of Beet.TV.
www.beet.tv/2025/05/bran...

Cadent Positioned as a Crystal Ball for Ad Outcomes, Says President Doug Rozen – Beet.TV The fragmentation of media channels has created a complex landscape where advertisers struggle to unite their efforts across linear TV, connected TV, and digital video. As th...

The fragmentation of media has made cross-platform advertising challenging, prompting calls for an “all-front” strategy to achieve true orchestration across TV and digital channels, Douglas Rozen, president of Cadent, says in this interview at the IAB NewFronts. www.beet.tv/2025/05/cade...

Icon Media Direct’s Minnie Dimesa: Independence at The ‘Speed of Innovation’ – Beet.TV MIAMI – “Bigness” is generally considered the ultimate endgame for independent agencies after a decade or so. A period of ad shop consolidation is always around one corner or th...

Independence is valued for allowing brands to resist being boxed into externally defined niches like performance marketing, instead enabling continual reinterpretation and reinvention, Minnie Dimesa, evp, advanced media and marketing at Icon Media Direct, says www.beet.tv/2025/05/icon...

Thank you @OmnicomMediaGrp for hosting the Beet.TV Leadership Summit, an industry review of the #upfront2025 with Katie Klein, Ralph Pardo, Georgina Thomson, Dan Rolli and Michael Piner - See you Tuesday!
events.beet.tv/leadership-s...

Thank you @indexexchange.bsky.social for partnering on our big post-#UpFront2025 show at Omnicom Media Group - See you soon Lori Goode and Alex Gardner! events.beet.tv/leadership-s...

Dentsu’s Schwartzfarb Sees ‘Holistic NewFronts/Upfronts’, Shoppable Video’s Big Moment – Beet.TV While some see the fragmentation of video viewing across platforms and devices as a challenge to be overcome, what if it also a strategic opportunity for advertisers? For som...

The line between NewFronts and upfronts is fading, with major digital players like Google, Amazon and Netflix joining the upfronts in a unified ad marketplace, Jessie Schwartzfarb, executive vice president and head of video investment at dentsu, says www.beet.tv/2025/05/dent...

Wavemaker’s Basgen: Gaming Is Now the ‘Dominant Cultural Force’ – Beet.TV Once confined to basements and bedrooms, video gaming has exploded into the cultural and commercial mainstream, shedding its niche hobby status to become a central pillar of mod...

www.beet.tv/2025/05/wave...