Advertising Week Briefing: Marketers have a lot to worry about in the face of AI-induced shifts Here's what happened on the first day of Advertising Week New York — where a record-breaking number of attendees aired grievances.

A vast % of advertising professionals use AI tools to deliver their client presentations. But AI optimises the average and promotes sameness; it cannot deliver the unique human traits that win business. Relevance depends on delivering the insights the machine cannot. digiday.com/marketing/ad...

Generative AI Is Still Just a Prediction Machine To understand the strategic implications of AI’s new capabilities, managers need a framework for when AI will be helpful and when it might fail. Under the hood, generative AI tools are still predictio...

So, human critical abilities are still needed? Who would have thought? hbr.org/2024/11/gene... #AI #generativeAI #predictions #technology #criticalthinking #goodeye #humaneye