Candid shots while on the road to visit our client's city.

Vietnam has an extraordinary seaside.

Always be impressed and attracted by the colors of Lunar New Year.

We pray for wealth and health.

Just chilling after a year of hustling.

Take it from someone who learned the hard way:

The best founders aren't the ones who work 24/7.

They're the ones who build sustainable systems and protect what matters most.
Your family will thank you

Building a company is a marathon, not a sprint.
You need more than just business strategy - you need:

Physical health
Mental well being
Strong relationships

Don't sacrifice tomorrow's happiness for today's hustle.

Your startup is important, but it's not everything.

Your kids won't stop growing
Your relationships won't pause
Your health won't wait

Success hits different when you have no one to share it with.

I know I'm not alone.

Many founders fall into this trap - thinking success means sacrificing everything else.

But what's the cost of "making it" if we lose what matters most along the way?

That moment hit different.

I realized I'd been drowning in work, missing precious moments with family.

The weight of that thought was crushing. How many bedtime stories had I missed? How many dinners?

Christmas is coming, and my mind drifts back to last year.

Late at night, after everyone had gone home, I sat alone in our office.

The tiny Christmas tree in the corner cast soft shadows. Its lights seemed to ask "Why are you still here?"

Christmas comming to town.

I found out that I am not alone in making this mistake.

In the situations of others, we fairly admit the truth so easily.

But in our situation, it is always so painful.

This makes us fall into the pitfall of not cutting down the business.

The best offer is the offer that gives a customer the best value in the price range.

Not the best price in the range of value.

Thanks bro. Hope you are too.

This year was tough.

In June, I failed my startup after two years of working nonstop.

In August, I started a new digital marketing agency.

In December, I closed three big clients with $12K MRR.

I plan to expand to the global market in February 2025.

I named the agency LaunchBetter.

You write to connect,
You write to inspire,
You write to learn,
You write to earn.

Writing is a way to escape from the chaos of life, allowing thoughts to flow freely and creativity to take flight.

Christmas is coming near my office.

It's chilly every time I look at this vibe.

Closed a deal.

Now coming home.

I love spending time by myself.

Walking around and taking a few pictures.

Visiting a coffee shop to do some copy for my client.

And the combo I'm bringing to the coffee shop:

- My Z Fold 5
- Mini keyboard
- A film camera
- 1 B&W film roll

Remember:
Logic makes people think.
Stories make people feel.
Feelings make people act.

Want to connect with customers?
Start with their story, not your solution.

The more vividly you can describe the pain...

The more deeply they'll connect with your solution.

This isn't manipulation.
This is empathy in action.

Your job isn't to sell.

It's to help people see themselves in your story.

Paint the picture so clearly they can:
• Feel the frustration
• Relive the struggle
• Taste the disappointment

The hard truth:
Nobody cares about your product... yet.

But they DO care about:
• Their struggles
• Their failures
• Their dreams
• Their fears

Through their own stories

Why? Because stories hit differently.

They bypass our logical brain and go straight to our emotions.

When was the last time a spreadsheet made you cry? Exactly.

Here's the thing:

You probably don't remember the answers you chose on your high school assignment.

But that ONE question where you picked the wrong answer and it cost you the whole exam?

That story stays with you forever.

Want to know the secret to truly connecting with customers?

It's not just about features, benefits, or even price.

It's STORY.

Ready to meet new clients,

close deals,

and go home.

🤣🤣🤣🤣

Planning to refresh my newsletter having two options:

- Build with Astro
- Build with WordPress

Any ideas?

Maybe this night will reach 300.

It's just fun to watch the progress.

🤘🤘🤘

Would love to join the pack.

Had built two business.