They Broke Up. Then Came the Brand Deals. After an unexpected breakup with the boyfriend she won over on ABC’s “The Bachelor” dating show, Rachael Kirkconnell didn’t get mad. She got a brand deal.

They broke up.

Then came the brand deals...

www.wsj.com/articles/the...

I-L-L at MSG!

Creators Insist Coupon Browser Extensions Are Stealing Their Money. Will the Courts Agree? A number of lawsuits accuse browser extensions like PayPal Honey of swiping affiliate marketers’ commissions.

was not aware of this practice. interesting @megancgraham.bsky.social www.wsj.com/articles/cre...

Will be chatting AI with Edward Norton at the IAB ALM next week. Let me know if you'll be around!

Marketers Say ‘There’s No Substitute’ for TikTok. Here’s What They’ll Try Anyway. Brands lay plans to bring their TikTok voice to vertical-video alternatives, ask followers to join their email lists and even look to TikTok U.K.

Marketers prepare to move on from TikTok, but say "there's no substitute"

www.wsj.com/articles/mar...

Ribeye steaks

NYE ribeyes 🥹

4:25 am

selecting "I never signed up for this mailing list" in an email unsubscribe

If I have to do this you owe me five bucks

Ad Revenue Predicted to Top $1 Trillion This Year for the First Time GroupM projects that global advertising revenue grew faster than expected this year as budgets flocked to major digital players.

💸💸💸 Ad revenue predicted to top $1 trillion this year for the first time

www.wsj.com/articles/ad-...

Exclusive | Advertising Firms Omnicom and Interpublic Nearing Merger That Would Reshape Industry A deal would create the world’s largest advertising company, with net revenue of more than $20 billion, topping WPP’s $15.1 billion.

🚨Huge agency world news: Omnicom Group is in advanced talks to acquire Interpublic Group, a deal that would create the world’s largest advertising company

www.wsj.com/articles/adv...

Interpublic Announces Sale of Huge New York, NY, Dec. 05, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today that it has sold the digital company Huge. Huge has been acquired by AEA Investors, a leading global priva...

IPG has sold Huge to a private equity firm
finance.yahoo.com/news/interpu...

Now THAT’s a meal deal

Exclusive | Interpublic Group Buys Retail Analytics Company in Deal Valued at Nearly $100 Million Intelligence Node expands the ad holding company’s commerce and retail media offerings.

WSJ Exclusive: Ad holdco IPG buys retail analytics firm Intelligence Node in a deal valued at nearly $100 million www.wsj.com/articles/int...

AI Ads Can Look Weird. Brands Like Coca-Cola Are Making Them Anyway. Some people poke fun at AI commercials, but experts say consumers don’t care how they are made—and advertisers want to show they are capable of using the cost-saving technology.

The ad industry and consumers alike poke fun at brands’ AI commercials, but experts say many consumers don’t know it’s AI (or just don’t care)

www.wsj.com/articles/ai-...

Exclusive | Mediaocean Buying Adtech Company Innovid for $500 Million Mediaocean said it was buying Innovid at a price of $3.15 per share of common stock in a transaction with an enterprise value of approximately $500 million and an equity value of about $525 million.

WSJ Exclusive: Advertising software and services company Mediaocean is buying advertising tech company Innovid for $500 million.

www.wsj.com/articles/med...

Taco Bell and KFC’s Owner Says AI-Driven Marketing Is Boosting Purchases Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are increasing purchases and reducing customer churn.

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are increasing purchases and reducing customer churn. My @wsj.com Q&A:

www.wsj.com/articles/tac...