This 6-year signup graph felt worth sharing.

From near zero to 109k unique signups.

Without viral moments, growth hacks or ads. Trust the process.

Most form analytics tell you *that* someone converted. Not *where* they converted.

Now you can see exactly which page your form got submitted on. Just click on your "Form: Submission" goal to see details.

- It's codeless.
- It's simple.
- It's insightful.
- Works with almost any form integration.

Most 'privacy-first' tools still track you.

We make sure your data stays on EU servers.
We proxy services like Gravatar so no personal data leaks.
We don't even track email opens or clicks.

That's what privacy-first actually means.

When someone converts, you see what really drove the sale:
→ Organic search
→ Your newsletter
→ A referral link
❌ Not the payment processor.

So you know exactly where your revenue is coming from.

Stripe shows up as your #1 referral source? 🚩

That's not a win. That's broken attribution.

You're giving credit to a checkout redirect, not the channel that actually brought the customer.

Plausible fixes this by tracking the original source.

When someone converts, you see

17,000+ teams are now paying for Plausible!

That's thousands of people free of surveillance scripts, cookie banners & complex dashboards.

17K subscribers gives us something rare:
• We can stay independent
• We can keep building privacy-first analytics
• We can say no to things that don't align

A surprising thing about website analytics:

Most teams look at fewer than 5 metrics regularly.

Yet analytics tools track hundreds.

More data doesn’t create better decisions.

Clarity does.

Everyone tells you to hire fast. It "feels" like growth.

We’re 10 people, seven years in.

No hiring sprees.
No layoffs.
No cycles of expansion and contraction.

Just careful additions when the work demanded it.

Claude has been climbing up in our list of referrals contributing to signups, and has the highest conversion rate!

Not the biggest in volume yet, but definitely the most qualified audience we're getting.

This record is already broken, and we still have 7 days left in March. 🎉

If you're optimizing every page on your site equally, you're doing it wrong.

A small number of pages usually generate most traffic.

The 80/20 rule shows up everywhere.

Even your profile picture is handled carefully at Plausible.

We use Gravatar (so you can use the same profile picture across sites).

When your profile picture is requested, we route it through a proxy.

✅ Your IP address, user agent, and referrer header are never exposed to any third parties!

One lesson from 7 years of building analytics:

Traffic spikes matter less than consistency. Steady daily visitors usually beat viral bursts.

Social media rewards loud companies.

Durable companies are usually quieter.

They ship.
They improve.
They stay.

✨ Introducing: Website sorting in Plausible

Organize your various sites by:

- Most visited (see what's performing best)
- Least visited (find what needs attention)
- Alphabetical order (A–Z or Z–A) for quick lookup

A useful workflow improvement if you track many projects.

Most websites don’t need “advanced analytics”

They need answers to 3 questions:

• Where did visitors come from?
• What pages do they read?
• What converts?

Everything else is usually noise.

The easiest way to grow a product is to keep adding things.

The hardest is deciding what not to add.

Every feature has a hidden cost:

Complexity
Support
Maintenance
Cognitive load

We say “no” more often than “yes.”

Not because we lack ideas.

Because we want the product to stay understandable.

How can marketing teams separate regular traffic from existing-user-traffic?

Your analytics probably mixes two very different audiences:

• potential customers, aka new visitors
• existing users

Separating them is simpler than you think👇

Example:

Event: `Signup Click`
Property: `position=hero | navbar | footer`

Now you can:

• see total signup clicks
• filter by position to see which CTA performs best

✅ Small tracking tweet. Big insight.

If the same link appears multiple times on a page, how do you know which one actually gets clicked?

Example:

• Signup in the hero
• Signup in the navbar
• Signup in the footer

All point to the same URL.

In Plausible you can track this with one custom event + custom properties.

At Plausible, performance is treated as a feature, not an after-thought.

We just optimized query times for Goals Conversion reports. On EXTREMELY large production sites, the difference is staggering:

Before: ~10s query time
Now: ~1s query time

Same report. Same data. Just much faster.

Hitting 100 signups in a day used to feel impossible.

But last week? Every single day brought 100+ signups. 🎉

Next goal: 200

However you install scripts, Plausible keeps things simple.

If you prefer using Google Tag Manager, our official template lets you add Plausible in seconds. Plug-and-play.

Same privacy-friendly analytics. Same clean data. Just the workflow you prefer.

In Plausible, you can keep things very clear:

• One team per client (client-owned analytics)
• One agency team with many client sites (agency-owned analytics)
• Transfer site ownership to your client (handoff model)

Out of the box.

• client sites mixed with internal projects
• unclear ownership
• access requests from clients and freelancers
• awkward conversations when a client leaves and wants their data

The real issue is structure. Most analytics tools assume one company managing one website. In Plausible, you can

Agencies waste too much time figuring out who actually owns the analytics properties.

You set it up for a client. Your team manages it. The client wants access.
Months later someone asks:

“Wait… whose account is this actually under?”

Agencies end up with:

Biggest trial signups month ever! And, in the shortest month of the year.

We registered 2,655 new trial accounts in Feb '26.

Still no promos. No hacks.
Just word of mouth and trust in the process.

Prescribing GA headache cure since 2019 🩺

“We just want traffic reports in Slack.”

With Google Analytics:
• Export data to another tool first
• Connect via Zapier/scripts/third-party apps
• Configure triggers
• Maintain the pipeline

With Plausible:
• Generate channel email
• Enable reports
✅ Done

Same alerts. Very different effort.

"We ran out of money"
"We had to pivot"
"It nearly failed"

The startup world loves drama. We chose the long game.

No bets we couldn’t afford to lose.
No growth at all costs.
No unrealistic targets.

Just steady progress.

7 years in, Plausible is still here.
Profitable. Independent. Enjoyable.