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Posts by Paddy Gilmore | HumourScope®

The Joys of Being Called a Jackasshole
The Joys of Being Called a Jackasshole YouTube video by HumourScope®

The Joys of being called a Jackasshole (or how to survive insults and enjoy praise): this week's video.

Starring:

— A New Yorker called Donald Trump
— A Californian called Anthony
— A Kenyan called Boniface

#trump #insults #praise

youtu.be/td_wcKoWUAg

10 months ago 1 0 0 0
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Humour has been shown to increase ROI by over 100%*.

But is it right for your brand?

You could take this easy, 10-question quiz to find out.

It'll take two minutes.

And I'll send you my 5-Part Course in Humour & Marketing — completely free.

quiz.humourscope.com

* IPA Databank survey, 2022.

10 months ago 1 0 0 0
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Is your Brand Ready to Benefit from Humour? Humorous ad campaigns deliver over 100% more profit than non-humorous campaigns. So is your brand ready to use humour? Find out by doing the quick and easy HumourScope® Quiz.

This week I’m launching The HumourScope® Quiz.

Humour has been shown to increase ROI by over 100%*.

…BUT! Is it right for your brand?

Take this 10-question quiz to find out. And get my 5-Part Course in Humour & Marketing — completely free.

quiz.humourscope.com

* IPA Databank survey, 2022.

10 months ago 1 0 0 0
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The Drum kindly asked me my thoughts on how brands should treat April 1st.

Here are my thoughts:

www.thedrum.com/opinion/2025...

1 year ago 0 0 0 0
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Do these words look clear to you?

A Brands & Humour special on funny optical ads:

brandsandhumour.substack.com/p/the-funny-...

1 year ago 0 0 0 0
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Heard about the brand that went from horror to humour?

I have.

This week in Brands & Humour: a special on the RSPCA’s rebrand.

brandsandhumour.substack.com/p/the-brand-...

1 year ago 0 0 0 0
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A shop ignored by the biggest narcissists on Earth.

www.humourscope.com

1 year ago 1 0 0 0
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My shop opened this week.

Interest is healthy and sales are good.

When you've got time on your hands, by avoiding that visit to your local Tesla dealership, you're more than welcome to pop in.

www.humourscope.com

1 year ago 0 0 0 0

Thank you Andrew!

1 year ago 1 0 0 0
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My shop, HumourScope®, opened its doors yesterday.

These photo shows the frankly disgraceful melée that ensued.

Please visit today, when things are quieter. www.humourscope.com/shop

1 year ago 1 0 0 1
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In this week's Brands & Humour:

What do your customers do in their downtime?

(And how you can mine it to find the best, funniest ads.)

brandsandhumour.substack.com/p/how-do-you...

1 year ago 1 0 0 0
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In a world of suffering, why try to be funny?

A special edition of 'Brands & Humour.'

Photo: a house in the Altadena area of Los Angeles County, California; 9th January 2025, Josh Edelson/AFP.

brandsandhumour.substack.com/p/what-place...

1 year ago 0 0 0 0
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In a world of suffering, why try to be funny?

A special edition of 'Brands & Humour.'

brandsandhumour.substack.com/p/what-place...

Photo by Adem Altan: Mesut Hançer holds the hand of his 15-year-old daughter, Irmak, Turkey, February 2023.

1 year ago 2 0 0 0
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Brands & Humour.

The free, weekly Substack ignored by the people you'd prefer to ignore.

brandsandhumour.substack.com/p/why-you-se...

1 year ago 1 0 0 0
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This week's Brands & Humour just dropped:

'Why You Secretly Want to Rob a Bank.'

Just click on the link below, act natural, and nobody's gonna get hurt.

brandsandhumour.substack.com/p/why-you-se...

1 year ago 0 0 0 0
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The new Brands & Humour is now out — looking at some of the funniest ads ever made for a Swiss insurance company (sic).

Here’s the link:

brandsandhumour.substack.com/p/got-a-dull...

1 year ago 0 0 0 0
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Brands & Humour.

In a world populated by robots, reading it is a sure sign of humanity.

Current issue: brandsandhumour.substack.com/p/a-boy-stan...

1 year ago 1 0 0 0
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Nine-out-of-ten people who receive 'Brands & Humour', the hit newsletter, report that watching funny ads beats the back-to-work blues.

Some readers even enjoy me talking about them.

This week's issue, fresh off the press:

brandsandhumour.substack.com/p/a-boy-stan...

1 year ago 0 0 0 0
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Nice wee bit of logo design for this coffee brand.

1 year ago 0 0 0 0
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In this week's Brands & Humour: A-list stars, underpants and lookalikes.

Special guests this week include:

— Jeremy Allen White, actor, (b. 1991)

— Immanuel Kant, philosopher (1724-1804)

— The brontosaurus, a dinosaur of the Late Jurassic period

brandsandhumour.substack.com/p/havent-i-s...

1 year ago 3 0 0 0
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In this week's Brands & Humour?

Why humour goes too far — and why it should:

brandsandhumour.substack.com/p/dont-sell-...

www.studiogilmore.com

1 year ago 1 0 0 0
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This week's Brands & Humour?

Nothing about cars, re-brands, or jungle cats.

Plenty about Ryan Reynolds, Hollywood actors, and you can even see me in shorts.

Brands & Humour: read something interesting.

brandsandhumour.substack.com/p/in-praise-...

1 year ago 1 0 0 0
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My weekly Substack, Brands & Humour, is out today. And it's Annual Competition time, in which you can win some luxury truffles.

Just pop here: brandsandhumour.substack.com/p/the-brands...

1 year ago 0 0 0 0

Good Sense of Humour.

Thank you for the dental compliment. I shall pass it on to my hygeinist, the next time I get a scale and polish.

1 year ago 2 0 1 0

Twitter refugee, 50, seeks friends, has GSOH, own teeth.

For a Brit, that's quite an achievement.

1 year ago 3 2 2 0