Nobody reads your features page.
They skim a few bullets and look for a demo.
So design for that.
Clear points. Strong visuals. Fast understanding.
#UXDesign #ProductDesign
Posts by E Lai
Hot take: most startups don’t need a brand agency for an MVP.
3 colors, a clean font, and a working product gets you live.
But once you go to market, brand and site matter a lot.
#Startups #Branding
Brand guidelines for Axio ✨
A clear, consistent system designed to scale across every touchpoint.
#BrandDesign #DesignSystems
Added an AI agent to our Slack.
It pulls tasks, updates Notion, summarizes Figma feedback, and syncs project status.
16-person team. Dozens of projects.
30 mins saved per person per day = 160+ hours/month.
Took under an hour to set up.
Real leverage is removing friction.
#AI #Automation
The next wave of products won’t have an AI button.
AI will be built into the experience:
suggestions, actions, workflows that just work.
The best AI feels invisible.
#AI #UX
Security section ✨
Clear structure and strong visuals turn trust into something users can understand at a glance.
#ProductDesign #UXDesign
Everyone’s talking about AI agents hiring freelancers.
The bigger shift is simpler:
AI raises the baseline.
The bar goes up for everyone.
Average design becomes invisible.
#AI #Design
Reviewed big agency portfolios this week.
The work is not that different.
Some smaller studios are better.
Yet they’re doing $5M to $8M a year while others struggle to hit consistent $10K months.
The gap isn’t skill.
It’s positioning.
#AgencyLife #Positioning
Lynqet ⚙️
A smarter way to manage your supply chain.
Plan, track, and collaborate in one place with less friction and more control.
#ProductDesign #SaaS
Every week there’s a new “agency model is dead” take.
Meanwhile we’re hiring, growing, and fully booked.
The model isn’t the issue.
Execution is.
Agencies that evolve keep winning.
#AgencyLife #BusinessGrowth #EntrepreneurLife
We started building internal tools ⚡️
First: a timezone app for a distributed team
No more math. Just clear availability.
Flutter + Firebase
More coming.
#BuildInPublic #Startups
We locked in 6 new projects this month.
2 full MVP builds in progress and about to close a dev retainer for a 150K+ user app.
The MRR from dev work is meaningful and shifting how we operate.
Feels like we are evolving into a product studio.
#AgencyLife #ProductStudio #BusinessGrowth
Made it to New York for a networking event.
Let’s meet some cool people ✌️
AI is giving small studios the capacity of teams twice their size.
More output. Less overhead.
Leverage wins.
#AI #AgencyLife
Pretty or high-converting?
Both ✨
Pricing page for Fluxa AI:
→ Clear tiers
→ Less noise
→ Smart nudges
→ Low friction
Design should drive revenue.
#ProductDesign #Conversion
Adding ~ $80K in new project revenue this month. Pipeline around $180K.
“AI is killing creatives” meanwhile we cannot hire fast enough.
Good companies still need people who can ship.
#AgencyLife #AI #Hiring
AI platform benefits interface ✨
Clear structure.
Subtle motion.
Focused experience.
#ProductDesign #UX #AIDesign
→ Commit to bigger goals
→ Take on responsibilities that push you
→ Hire for where you are going
Pressure creates clarity and forces better decisions.
#Leadership #BusinessGrowth #EntrepreneurLife
Little UX copywriting hack ✌️
Stop saying “we.”
Start saying “you.”
#UXWriting #Conversion
We take on $2K to $4K trials knowing we will likely break even.
Examples:
$2K → MVP + V2 scope
$2.5K → $25K+ project
$4K → $8K/month retainer
$4K → $20K+ engagement
We treat every trial like a $50K project.
It is not a discount. It is a trust strategy.
#AgencyLife #Startups #Business
Upgrade flow for Wanderly ⚡️
Clear value.
No friction.
Easy decision.
#ProductDesign #UX #MobileDesign
Founders call design a commodity early.
Then hit Series B and spend $75k to $150k+ on brand.
Design was never the tax.
The stakes just got higher.
#Startups #Design
We reviewed every retainer at @dripdesigns.
Best clients: $50k–$80k over 6–10 months
Worst fit: ~$180k over a longer stretch
More money ≠ better fit.
We’re doubling down on alignment.
#AgencyLife #Startups
“If AI can design in seconds, why learn fundamentals?”
Because AI amplifies what you already know.
Strong fundamentals + AI = leverage
No fundamentals + AI = faster mediocrity
#Design #AI
Illustrations + motion for Lumina AI ✨
Designed to explain, not decorate.
#ProductDesign #MotionDesign #UX
I’ve had more calls with designers in the last few weeks than all of last year.
2 new hires joining soon.
We’re heading toward a team of 10 by early Q2.
Started with one designer just over 2 years ago.
Compounding is real when the foundation is right.
#AgencyLife #Hiring #BusinessGrowth
Travel pixels ✈️
Inspiration → intent → action.
That’s the flow.
#ProductDesign #UX #WebDesign
Running a design agency is rarely about design.
It is hiring, onboarding, QA, communication, capacity, and sales.
I stopped trying to be the best designer and focused on building systems around the team.
That is what actually scales.
#AgencyLife #Leadership