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Posts by E Lai

Nobody reads your features page.

They skim a few bullets and look for a demo.

So design for that.

Clear points. Strong visuals. Fast understanding.

#UXDesign #ProductDesign

17 hours ago 2 0 0 0

Hot take: most startups don’t need a brand agency for an MVP.

3 colors, a clean font, and a working product gets you live.

But once you go to market, brand and site matter a lot.

#Startups #Branding

1 day ago 2 0 0 0
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Brand guidelines for Axio ✨
A clear, consistent system designed to scale across every touchpoint.

#BrandDesign #DesignSystems

2 days ago 1 0 0 0

Added an AI agent to our Slack.

It pulls tasks, updates Notion, summarizes Figma feedback, and syncs project status.

16-person team. Dozens of projects.

30 mins saved per person per day = 160+ hours/month.

Took under an hour to set up.

Real leverage is removing friction.

#AI #Automation

2 days ago 0 0 0 0

The next wave of products won’t have an AI button.

AI will be built into the experience:
suggestions, actions, workflows that just work.

The best AI feels invisible.

#AI #UX

3 days ago 0 0 0 0
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Security section ✨
Clear structure and strong visuals turn trust into something users can understand at a glance.

#ProductDesign #UXDesign

4 days ago 3 0 0 0

Everyone’s talking about AI agents hiring freelancers.

The bigger shift is simpler:

AI raises the baseline.
The bar goes up for everyone.

Average design becomes invisible.

#AI #Design

4 days ago 0 0 0 0

Reviewed big agency portfolios this week.

The work is not that different.

Some smaller studios are better.

Yet they’re doing $5M to $8M a year while others struggle to hit consistent $10K months.

The gap isn’t skill.

It’s positioning.

#AgencyLife #Positioning

5 days ago 0 0 0 0
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Lynqet ⚙️
A smarter way to manage your supply chain.
Plan, track, and collaborate in one place with less friction and more control.

#ProductDesign #SaaS

6 days ago 3 0 0 0

Every week there’s a new “agency model is dead” take.

Meanwhile we’re hiring, growing, and fully booked.

The model isn’t the issue.
Execution is.

Agencies that evolve keep winning.

#AgencyLife #BusinessGrowth #EntrepreneurLife

6 days ago 0 0 0 0
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We started building internal tools ⚡️

First: a timezone app for a distributed team
No more math. Just clear availability.

Flutter + Firebase
More coming.

#BuildInPublic #Startups

1 week ago 4 1 0 0

We locked in 6 new projects this month.

2 full MVP builds in progress and about to close a dev retainer for a 150K+ user app.

The MRR from dev work is meaningful and shifting how we operate.

Feels like we are evolving into a product studio.

#AgencyLife #ProductStudio #BusinessGrowth

1 week ago 3 0 0 0
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Made it to New York for a networking event.

Let’s meet some cool people ✌️

1 week ago 0 0 0 0

AI is giving small studios the capacity of teams twice their size.

More output. Less overhead.

Leverage wins.

#AI #AgencyLife

1 week ago 0 0 0 0
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Pretty or high-converting?

Both ✨

Pricing page for Fluxa AI:
→ Clear tiers
→ Less noise
→ Smart nudges
→ Low friction

Design should drive revenue.

#ProductDesign #Conversion

1 week ago 1 0 0 0

Adding ~ $80K in new project revenue this month. Pipeline around $180K.

“AI is killing creatives” meanwhile we cannot hire fast enough.

Good companies still need people who can ship.

#AgencyLife #AI #Hiring

1 week ago 2 0 2 0
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AI platform benefits interface ✨

Clear structure.
Subtle motion.
Focused experience.

#ProductDesign #UX #AIDesign

1 week ago 2 0 0 0
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→ Commit to bigger goals
→ Take on responsibilities that push you
→ Hire for where you are going

Pressure creates clarity and forces better decisions.

#Leadership #BusinessGrowth #EntrepreneurLife

1 week ago 2 0 0 0
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Little UX copywriting hack ✌️

Stop saying “we.”
Start saying “you.”

#UXWriting #Conversion

1 week ago 0 0 0 0

We take on $2K to $4K trials knowing we will likely break even.

Examples:
$2K → MVP + V2 scope
$2.5K → $25K+ project
$4K → $8K/month retainer
$4K → $20K+ engagement

We treat every trial like a $50K project.

It is not a discount. It is a trust strategy.

#AgencyLife #Startups #Business

1 week ago 0 0 0 0
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Upgrade flow for Wanderly ⚡️

Clear value.
No friction.
Easy decision.

#ProductDesign #UX #MobileDesign

1 week ago 3 0 1 0

Founders call design a commodity early.

Then hit Series B and spend $75k to $150k+ on brand.

Design was never the tax.
The stakes just got higher.

#Startups #Design

1 week ago 1 0 0 0
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We reviewed every retainer at @dripdesigns.

Best clients: $50k–$80k over 6–10 months
Worst fit: ~$180k over a longer stretch

More money ≠ better fit.

We’re doubling down on alignment.

#AgencyLife #Startups

1 week ago 1 0 0 0

“If AI can design in seconds, why learn fundamentals?”

Because AI amplifies what you already know.

Strong fundamentals + AI = leverage
No fundamentals + AI = faster mediocrity

#Design #AI

1 week ago 3 0 1 0
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Illustrations + motion for Lumina AI ✨

Designed to explain, not decorate.

#ProductDesign #MotionDesign #UX

2 weeks ago 10 1 1 0

I’ve had more calls with designers in the last few weeks than all of last year.

2 new hires joining soon.
We’re heading toward a team of 10 by early Q2.

Started with one designer just over 2 years ago.

Compounding is real when the foundation is right.

#AgencyLife #Hiring #BusinessGrowth

2 weeks ago 0 0 0 0
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Travel pixels ✈️

Inspiration → intent → action.
That’s the flow.

#ProductDesign #UX #WebDesign

2 weeks ago 1 0 0 0

Running a design agency is rarely about design.

It is hiring, onboarding, QA, communication, capacity, and sales.

I stopped trying to be the best designer and focused on building systems around the team.

That is what actually scales.

#AgencyLife #Leadership

2 weeks ago 2 0 0 0
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Button component ✨

Quiet until needed.
Clear when it matters.

#ProductDesign #UX #UI

2 weeks ago 2 0 0 0

Most AI design tools assume design = colors + layout.

That’s why everything looks like a polished template.

Meanwhile real work is happening with Claude, Cursor, and MCP workflows.

The gap between hype and production is growing fast.

#AI #Design #UX

2 weeks ago 3 0 1 0