Scott Fasser presenting during a Google Analytics 4 workshop at the Foster School of Business.
It was so energizing to get back in front of about 40 MBA students for a GA4 workshop last week at @uwfosterschool.bsky.social. We covered a LOT of ground in a short session to contextualize the role of web analytics, business questions answered and provide an overview of the application. Thank you!
In this article I discuss the core pillars, challenges and opportunities for personalization in Life Sciences that impacts both HCP's and patients on the commercial side of the business. #personalization #martech #lifesciences www.pointb.com/Insights/Art...
Latest article entitled - Personalization in the Age of GenAI - www.linkedin.com/pulse/person... - content at scale has long been the missing piece to a true achievement of the digital communication dream, but it will take time and work to get there - here's why and how...
Digital communication is an ecosystem. It can be simple (post on BlueSky!) or complex (deep personalization at an enterprise level). Content has been one of the missing pieces to get closer to a true 1:1 communication. Here's an article that dives into that branddigital.net/ai-machine-l...
I saw that we were buying Brawny at our corporate offices and asked the office manager to switch and why. She said "no problem"! Not sure how to make that count, but the awareness was the only issue.
I'm switching my consumer dollars from Xfinity because their parent corporation is a major contributor to anti-LGBTQ+ politicians and legislation. Click the following to learn more spendingspotlight.org/lgbtq-equali... - I signed up for Quantum fiber and got a much better deal on internet to boot!
The king of "he'd doing a good job". He needs to expand his superlatives...
#openai is accelerating their releases. Search and canvas are the latest but OpenAI 01 is radically different. Great webinar on how marketers can use ChatGPT - openai.com/business/put...