Getting "rubbish" results from ChatGPT?
The problem isn't the AI. It's your prompt
I gave a founder a simple 4-step framework that instantly 10x'd his results.
I break down the RTCO method in my new post.
Steal the framework here: growth-marketing.beehiiv.com/p/the-rtco-m...
#aiprompt #chatgpt
It's a hard question to be honest, I personally measure them by the systems I manage to put in place rather than the visible marketing. How do you do it?
My first 6 months as a #founder I felt like I was failing
I was chasing the visible momentum I was used to from corporate
The reality? The most important work was happening underground.
I wasn't building momentum, I was building roots
Trust the unseen progress
#Buildinpublic
My entire GTM strategy comes down to 3 questions:
🎯 Who is my ACTUAL buyer?
🤔 What is their ONE core problem?📍
Where do they ACTUALLY go for advice?
That's it. Everything else is noise. Read more in my new post.
growth-marketing.beehiiv.com/p/your-marke...
#GTM #Marketing #Startups #Focus
We've made #marketing too complex.
Founders are burning cash on channels that don't work.
Your competitive edge isn't a bigger budget.
It's radical clarity.
My first 6 months as a #founder I felt like I was failing
I was chasing the visible momentum I was used to from corporate
The reality? The most important work was happening underground.
I wasn't building momentum, I was building roots
Trust the unseen progress
#Buildinpublic
Overnight success takes 10 years.
Ponder this.
#buildinpublic #entrepreneurialmindset
Exactly, be kind to yourself the same way you'd be kind to a junior starting where you were 6 months ago :)
I'll let you in on a secret, it's never over. You just deal with it better.
The day you realise that no one has a clue what they're doing, you're more comfortable with these growing pains :)
Overnight success takes 10 years.
Ponder this.
#buildinpublic #entrepreneurialmindset
100% agree, it's about doing the things and showing up
New week, new #goals
- Follow-ups with 10 leads
- Connecting with 10 new leads on #linkedin
- Creating content for linkedin, instagram and youtube
- Sending a newsletter
- Speaker at Clay x Hubspot event, get 15 leads from it
#buildinpublic #startups #educationmarketing
Share your goals too ⤵️
Use #Linkedin for clients research they said.
It will be fun they said.
ps: my zone of genius is turning chaos into clarity.
If you need help writing an investor-ready narrative to prepare for your fundraising, reach out.
#startups #edtech
Use #Linkedin for clients research they said.
It will be fun they said.
ps: my zone of genius is turning chaos into clarity.
If you need help writing an investor-ready narrative to prepare for your fundraising, reach out.
#startups #edtech
hahahhah, it's all part of the growing process! you got this ;)
According to Naval Ravikant, 10,000 😜
Habemus #youtube channel!
Subscribe today for #educationmarketing tips, from an ex-Google and CMO who grew a startup to 13M€ ARR!
www.youtube.com/@growthmarke...
Stop wasting millions on glossy brochures and paid ads nobody trusts.
Your university's most powerful marketing asset is already on campus, and it's not your marketing team.
Here's the truth about what actually drives enrolment: 🧵
♻️ Repost the whole thread:
bsky.app/profile/did:...
What's the #1 mistake universities make when trying to run an ambassador program?
Read more: growth-marketing.beehiiv.com/p/marketing-...
4. The Inevitable Result:
More trust → 📈 Higher engagement → Better-qualified applicants → 🤑 Increased enrolment .
Stop selling the dream and start sharing the reality.
3. The Social Proof Flywheel:
One official post feels like an ad.
A dozen students sharing their "day in the life" on Instagram feels like a movement.
#Ambassadors put your social proof on autopilot.
2. The Relatability Engine:
Prospects don't see themselves in a 40-year-old marketing director.
They see their future selves in a current student who shares their anxieties and excitement.
That connection is un-buyable.
1. The Authenticity Gap:
Your marketing team is paid to say great things.
A student ambassador is trusted to tell the real story.
#GenZ can spot the difference from a mile away.
This isn't complicated. It's about shifting from broadcasting to building belief.
Here’s the framework that high-growth institutions use:
The data on Gen Z is undeniable. After a decade of seeing polished, corporate-speak, they've developed an allergy to it.
They don't trust institutions; they trust individuals.
Stop wasting millions on glossy brochures and paid ads nobody trusts.
Your university's most powerful marketing asset is already on campus, and it's not your marketing team.
Here's the truth about what actually drives enrolment: 🧵
Marketing for Higher Education: The Playbook for Securing Your 2026 Intake Now
growth-marketing.beehiiv.com/p/marketing-...
Pivoting is the scariest thing do to... Today I've realised the biggest blocker is external perception
The What will they say?
Lesson of the day, as I'm preparing for a massive pivot is "but who are THEY?" 1 why should you care about people who never paid anyway?
#buildinpublic #entrepreneurlife
Pivoting is the scariest thing do to... Today I've realised the biggest blocker is external perception
The What will they say?
Lesson of the day, as I'm preparing for a massive pivot is "but who are THEY?" 1 why should you care about people who never paid anyway?
#buildinpublic #entrepreneurlife
