Some thoughts on using personalization on websites: peakzebra.com/the-myth-of-...

And yet not the tiniest bit surprising, I'd say. That's how they do.

A small post about WordPress patterns: peakzebra.com/a-theme-is-a...

very very cat

So. Time to write another blog post, what with it having been two weeks and all (and I was aiming for once a week).

Shrortner!

New blog post on PeakZebra: peakzebra.com/you-dont-nee...

If you want a strong January, decide now what you’ll ignore.

Good creators don’t need more ideas.
They need fewer obligations.

Christmas is a good reminder that not everything needs to be monetized immediately.

Holiday slowdown ≠ wasted time.
It’s the best window to fix infrastructure you ignored all year.

A thing I tend to forget: Your archive is more valuable than your next post.
Improve navigation, internal links, and resurfacing before creating more.

Silence kills momentum faster than bad feedback. Ask me how I know...

Short posts clarify thinking.
Long posts compound trust.

You need three reusable content formats you can rotate.

Creators stall when they allow everything to matter at once.

If you’re stuck on what to write next, take a look at your last 10 pieces and ask:
“What question did I almost answer but avoided?”

New post on newsletters that don't look or sound like newsletters: peakzebra.com/non-newslett...

To niche down is to shrink the number of people you disappoint. 😋

Great content doesn't have to be written “from expertise.”
It can be written from trying to understand something in public.

Publishing is just the moment you stop editing. And even that's maybe only for a while.

A creator’s best friend is a small habit done daily.

Creativity has two modes:
• Collecting sparks
• Arranging sparks

You can measure reach.
You can measure clicks.
But I'm thinking the real KPI is:
Would I read this if someone else wrote it?

New on the PeakZebra blog: New on the PeakZebra blog: Shifting Toward a Creator Platform Core -- peakzebra.com/shifting-tow...

Here's my theory: When people say “I don’t know what to write,”
they usually mean “I haven’t spent enough time noticing.”

If your website only publishes content, it’s doing half its job.
PeakZebra websites learn about your audience and tailor what they see.

Creators underestimate how much revenue they lose by not segmenting.
Even a few targeted automations can lift conversions 20–40%.
PeakZebra makes segmentation a default, not an add-on.

WordPress has thousands of plugins.
PeakZebra has one mission:
Curate the ones that matter and preconfigure everything for you.

The killer next step for many newsletters is... segmentation. Enter Issue 4 of CreatorPercolator, out today at CreatorPercolator.com