The hit podcast ‘HR Besties’ has become a must-listen show--and significant revenue driver--by making fun of bad leadership. New from @inc.com www.inc.com/kaylawebster...

Customers Hate Personalized Pricing. Here's Why Companies Should Do It Anyway Trust me, I'm a mathematician: Business owners can avoid the wrath of what haters call surveillance pricing if they follow my guide for smart pricing.

Though many criticisms of so-called surveillance pricing are common, what if it's actually a good thing? www.inc.com/noah-giansir...

How Padel Became Founders' Favorite Sport Entrepreneurs are flocking to tennis's cooler cousin—for competitive socializing and business opportunities on and off the court.

Padel is said to be the world's fastest growing sport. It's also one that many founders love. For @inc.com, Ali Donaldson takes a look at the business behind the addictive game www.inc.com/ali-donaldso...

How Markwayne Mullin Became the Most Influential Business Owner in Trump's Washington The Oklahoma entrepreneur ran for Congress as an outsider challenging the system. Now tapped to run DHS, he's become the ultimate insider.

Small business owner Markwayne Mullin ran for Congress as an outsider bent on challenging the system. But as @issielapowsky.bsky.social writes for @inc.com, with Trump tapping Mullin to run Homeland Security, he's morphed into a real DC power broker www.inc.com/issie-lapows...

3D Printing at Scale Is an Intriguing Idea—and Harder Than It Looks. Just Ask This Bay Area Founder Gantri’s Ian Yang has gone all-in on smart factories that can manufacture nearly 5,000 types of lamps. As he has learned, when it comes to innovation, being first is never easy

3D printing for fun and profit (but also it's hard to scale, as lamp maker Gantri has learned!) www.inc.com/tyler-trykow...

SaaS Margins Are Collapsing in the AI Era—but These Defenses Can Still Protect You The SaaS story is changing fast. You can still adapt.

So let's say you run a SaaS company and AI seems like it might kill you. Here's how to think about the future, according to startup advisor Justin Bridges www.inc.com/justin-bridg...

Alysa Liu’s Viral Olympic Comeback Proves 1 Thing: Authenticity Sells. So Where Are the Sponsors? The figure skater has captured the internet’s heart. Brands should be lining up.

Alysia Liu is the unexpected U.S. star of the 2026 Winter Olympics. So where are her brand endorsement deals? Ali Donaldson takes a look for @inc.com www.inc.com/ali-donaldso...

NYC Wants to Win Back Entrepreneurs. Its New Business Chief Has a Plan Steve Fulop, the new leader of Partnership for NYC, wants to make the city both innovative and affordable for founders.

What's Steve Fulop planning at the post-Kathy Wylde Partnership for New York City? @inc.com's @leahcarroll.bsky.social sat down with him to find out--and growing private companies is a big part of the conversation www.inc.com/leah-carroll...

In 3 Seconds, Macklin Celebrini Proved What Professional Integrity Looks Like Here's what professional integrity in leadership looks like, even when the system rewards you for staying quiet.

A sweet piece on how Macklin Celebrini, the 19-year-old star of Team Canada and the San Jose Sharks modeled great leadership recently www.inc.com/christopherc...

The 10 Best Super Bowl Commercials That Won the Internet These ads were a hit with audiences during the biggest marketing moment of the year.

The winning Super Bowl ads www.inc.com/ali-donaldso...

How Bravo Became the New QVC How the network famous for Real Housewives quietly reinvented itself as a startup incubator, spawning personality-driven brands in businesses.

A fun read on the future of broadcast: First, Bravo spawned Housewives, then the Housewives spawned businesses. Now, as @brianjmoylan.bsky.social reports for @inc.com, every stakeholder is looking to extend their brand and maximize profits www.inc.com/brian-moylan...

Testosterone Is the Red-Pilled Elixir of the Manosphere. Now Companies Are Eager to Make It Mainstream Hims announced that TRT therapy would be coming to its telehealth platform this year. But a grey market still thrives as recreational use supersedes medical needs.

For @inc.com, @samblum.bsky.social looks at the grey market for TRT therapy-- which companies like Hims are now muscling into... www.inc.com/sam-blum/tes...

16 Companies to Watch in 2026 In a year that could be a big one for IPOs and the AI bubble, 16 businesses consumers, competitors, and investors need to track.

For @inc.com, @jenniferconrad.bsky.social takes a look at some of the most ambitious companies poised to have a huge 2026 www.inc.com/jennifer-con...

‘We Don’t Know Where ICE Is, or Where They'll Show Up Next’: ICE Is Disrupting Minneapolis Businesses Minneapolis businesses report that residents are afraid to leave their homes because of ICE. When they do, many are taking their passports and emergency whistles with them.

Closed offices, empty restaurants, botched deliveries, and closed schools keeping parents home: With thousands of ICE agents conducting raids in Minneapolis, business disruption is widespread, as @melisskawrites.bsky.social reports for @inc.com www.inc.com/melissa-ange...

The Next Generation of Salespeople Are Closing Deals on Social Media Gen Zers have pioneered the art of “social selling.” Here’s how they do it.

What is social selling, and who is winning at it? @annabelburba.bsky.social has a fun piece on @inc.com that looks at folks like Yanni Pappas www.inc.com/annabel-burb...

Meet the Fixer Helping Billionaires Flee California Peter Thiel, Larry Page, Sergey Brin, at least a half dozen billionaires have left. But is it enough to stop the Billionaire Tax Act?

If you want to flee the proposed California billionaire's tax (and lucky you!!), here's the relo concierge who will help you do it www.inc.com/sam-blum/mee...

Starting a Consulting Business? Here's How to Figure Out What to Charge Starting a new consulting business? Here's how to think about pricing and determine what to charge companies for your services.

A pressing question for anyone who is building a consulting business: What should you charge for your services,especially in a world where you compete at least to some degree with AI? www.inc.com/chris-morris...

How Much Water Does AI Actually Use? Depends on Whom You Ask Every time ChatGPT is tasked to write an essay or Claude is asked for help with vibe coding, water is being used. How much exactly?

"AI data centers’ global annual water consumption is set to reach 1,068 billion liters by 2028, an estimate 11 times higher than last year’s projection. For context, each individual American uses roughly 243,174 liters (64,240 gallons) a year" www.inc.com/maria-jose-g...

This Founder Quit His Job in VC to Host Game Nights for a Living Safi Aziz has turned his passion for hospitality into Joust, a startup that's attracting fellow founders looking for a fun night out.

@safiaziz.bsky.social left VC to start Joust, basically a game night experience for founders, investors, and urbanites looking for wholesome fun. And as Ali Donaldson reports for @inc.com, clients like Google and PwC are paying to play www.inc.com/ali-donaldso...

Customers Hate How Businesses Set Prices. Here's the New Psychology of Pricing In the age of dynamic prices and greedflation, here's how businesses can win the pricing game without sparking a backlash.

Between rising COGS, affordability concerns, and new mechanisms for dynamic pricing, companies have lots of options when it comes to changing--read: raising--prices. Here's how to think about it, especially from a customer's point of view www.inc.com/alison-stein...

The Government Wants These Clean Tech Companies to Die. Their Founders Say: Not So Fast Inside the fallout from the Department of Energy's slashing of $8 billion in loans and grants, and how the companies affected aim to ‘Trump-proof’ their businesses.

"You never feel safe" @inc.com's @chloeaiello.bsky.social and @samblum.bsky.social spoke to founders, policymakers and nonprofits, across the renewable energy sector to document just how much it has been roiled, as the White House rebuffs climate change concerns www.inc.com/chloe-aiello...

They’ve Perfected the Art of Preparing Sushi-Grade Fish Using AI and Robotics. And They’re Bringing It to a Table Near You Saif Khawaja and Reed Ginsberg founded Shinkei Systems to bring high-end, sustainable fish to the masses—and remake the entire $250 billion fresh-fish industry.

Robot sushi, as reported by @inc.com's @jenniferconrad.bsky.social www.inc.com/jennifer-con...

The Future of Your Office Is an Events Space These CEOs have found new revenue streams by opening their offices for everything from weddings to meetings.

With many offices being used 3 days a week versus 5, what is the future of commercial real estate? One mini solution/mini trend: Refashion your office as an events space www.inc.com/kelli-maria-...

How the AI Bubble Ate Y Combinator The program is shorter, startups are pushed to build faster, and just about everyone has an AI company. What could go wrong?

As Y Combinator devotes more energy to AI startups, @inc.com’s @samblum.bsky.social asks whether the powerful incubator is merely reflecting the latest hype cycle—or actively exacerbating it. www.inc.com/sam-blum/how...

Vacation's $80 Million Sunscreen Brand Is Surfing on More Than Just Vibes How did these founders build a cult sunscreen with celebrity investors and a devoted customer base? One piña colada at a time.

People are kind of obsessed with Vacation sunscreen. For @inc.com, @jenniferconrad.bsky.social unpacks why and how it propelled them to $80 million www.inc.com/jennifer-con...

Meta Acquired His Company for $1 Billion, and Then Changed Its Mind. Now, He's Charting a New Path Exclusive: The AI customer service company Kustomer just raised $30 million in funding after being spun off by Meta.

What happens when the company that buys you changes its mind? www.inc.com/brian-contre...

Why Is Frozen Cod Taking Over the Internet? With this new drop, protein bar-maker David wants its customers to believe it's getting into the fish business.

Has our national obsession with protein gone too far? David's frozen cod protein bar suggests the answer is yes--but also the people want it, per @inc.com www.inc.com/jennifer-con...

How 2 Brothers With No Automotive Experience Created a Scooter That Looks Like a Cybertruck Infinite Machine's P1 has a $10,000 price tag. Can it compete with the likes of Vespa?

Is this the Cybertruck of scooters? How Infinite Machine plans to reinvent the Vespa www.inc.com/rob-verger/i...

5 Small Businesses Are Showing Big Business How to Stand Up to Trump's Tariffs Leave it to a handful of Florida-based entrepreneurs to show some backbone and sue the Trump administration over its senseless tariff regime.

A group of Florida business owners are fighting the state's most famous resident over tariffs www.inc.com/bill-saporit...

She Sold Her Company but Was Still Liable for Its Debt After This Critical Mistake Amanda Goetz was done with her startup, House of Wise, after an exit. It wasn't done with her.

@amandagoetz.bsky.social learned a hard lesson when selling a business www.inc.com/brian-contre...