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Posts by Joon Lee

Video

NEW VIDEO: How did sports debate shows turn into the way we talk about everything?

I went inside the rise of hot take culture, talked to the people who built it and traced how hot takes took over media.

In collaboration with Vice Sports:
youtu.be/ndGUBh3EjJw?...

1 day ago 145 30 6 6
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Trust in sports leagues to protect competitive integrity is all over the place, according to a Sacred Heart poll.

The NFL is both the most trusted and one of the least trusted leagues. The NBA is the least trusted league.

What happens when gambling becomes central to sports.

5 days ago 22 3 1 0
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List of athletes invested in Kalshi, per Front Office Sports.

This many active athletes — including a union president — investing in a sportsbook is a massive conflict of interest.
frontofficesports.com/kalshi-athle...

1 week ago 38 8 2 2
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NEW VIDEO: “Sports are rigged” used to sound crazy.

Now it’s just … normal discourse.

What changed?
youtu.be/kzREwFhpCHU

1 week ago 14 1 2 0
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If Wemby can’t defend a shot, it can’t be defended

2 weeks ago 90 9 5 2

Would not have been possible without your support!

2 weeks ago 2 0 1 0

Started my YouTube channel one year ago today.

Today, we’re at 42K subscribers and the channel is a self-sustaining business.

Thank you to everyone who has ever watched a video. You’ve proven it’s possible to do independent sports journalism with no gambling sponsors.

2 weeks ago 85 7 8 3
Video

NEW VIDEO: Every sports fan has heard it.

"Sources say..."

But what does that actually mean?

I talked to Jeff Passan -- one of the most trusted insiders in sports -- to break down how reporting really works -- and why it can be so confusing.
www.youtube.com/watch?v=a_EX...

3 weeks ago 50 13 2 2
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Why Baseball Teams Gave Up On Winning
Why Baseball Teams Gave Up On Winning YouTube video by More Perfect Union

New video with @moreperfectunion.bsky.social:

It's now more lucrative to have a losing sports team than a championship team.

We examined the Boston Red Sox to see how private equity and cost cutting invaded sports.
www.youtube.com/watch?v=uLtn...

3 weeks ago 23 16 4 6
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Gambling companies are tweeting lies as if it's legitimate news because it brings more attention to them.

Facts matter. Slippery slope when gambling companies that leagues and media outlets are partnered with are lying to fans.

It undermines all of sports.

3 weeks ago 43 10 2 2

Three-quarters of Americans now view sports betting as socially acceptable, but two-thirds are concerned corruption in sports is rising alongside the growth of legalized wagering, according to a new poll from Sacred Heart University www.sacredheart.edu/media/shu-me...

3 weeks ago 21 4 2 1
Video

NEW VIDEO: The rise of private equity, gambling, ticket prices and sports team valuations is no coincidence.

It's leagues realizing sports has a ceiling in the US, and they need to everything possible to make the leagues go global: www.youtube.com/watch?v=l8aL...

1 month ago 20 4 0 1

Prediction Markets claim you’re betting against other users, but you’re really betting against Wall Street investors

Prediction markets are sports gambling with a better PR strategy

1 month ago 28 8 5 1
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NEW VIDEO: What started in sports is spreading everywhere.

Over the past year, I've been reporting on how gambling became embedded in sports -- and how it's changing the way we experience the world far beyond the games themselves.
www.youtube.com/watch?v=oBBn...

1 month ago 37 15 2 3
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Surreal hearing the GOAT Bob Costas say this about my independent sports journalism on YouTube.

He's a huge inspiration for what we're building.

1 month ago 58 7 7 1
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The Celtics’ Derrick White and Boston’s love of ‘glue guys’ - The Boston Globe The city is changing fast. But the way to win fans’ hearts is still to be the kind of player who makes his teammates better.

For @bostonglobe.com: I wrote about why Boston loves Derrick White, and what it says about the future of the city www.bostonglobe.com/2026/03/08/o...

1 month ago 123 18 9 1
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NEW VIDEO: Sports logos used to be chaotic, colorful and weird.

They used to look like this 🦖
Now they look like this ⭕️

That didn't happen by accident, and I tried to figure out why: youtu.be/pOj5gTodXeU

1 month ago 80 18 2 3
Video

NEW VIDEO: Why are sports owners suddenly so comfortable losing?

Some blame tanking, some blame analytics.

But an answer increasingly is private equity.
www.youtube.com/watch?v=taaj...

1 month ago 1607 374 195 71

Hi Joe!

2 months ago 3 0 0 0
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NEW VIDEO: Kevin Durant has two Finals MVPS, is a 16-time All-Star and one of the greatest basketball players ever.

He's still arguing with strangers on the internet.

Why? www.youtube.com/watch?v=s3ui...

2 months ago 298 26 42 8
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Why I Don't Take Sports Gambling Sponsors And the money I'm leaving on the table

Why I don't take sports gambling sponsorships substack.com/home/post/p-...

2 months ago 44 2 2 1
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One day after I tweeted this clip criticizing Kalshi CEO Tarek Mansour on Squawk Box, a Kalshi rep reached out asking to sponsor my YouTube channel.

I don’t take sports gambling sponsorships.

I’m building a sports journalism YouTube channel with no gambling sponsors. Subscribe: t.co/h2mczPM1U0

2 months ago 78 7 1 1
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Why LeBron James Won't Retire
Why LeBron James Won't Retire YouTube video by Joon Lee

The thing I like about a full-length @joon.bsky.social video is that it's just a narrated magazine article. You know, from back when those were a thing. The articles that were interesting even if you didn't care about the subject.

2 months ago 10 3 1 0

Thank you! This is the goal!

2 months ago 0 0 0 0
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NEW VIDEO: LeBron is still too good to retire.

But the Lakers can't fully build their future around Luka Doncic while he's still there.

Why watching sports legends age can be so complicated:
www.youtube.com/watch?v=vgsb...

2 months ago 759 82 77 14
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A player in massive trade rumors owning part of a prediction market where people can bet on whether he gets traded is a MASSIVE conflict of interest.

This is so far beyond players doing sportsbook ads.

2 months ago 393 104 18 42
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Bill Belichick is the greatest coach ever … and didn’t go first ballot Hall of Fame.

It's not just Jordon Hudson drama, but what happened when he stopped controlling the story.

With the Patriots in the Super Bowl, time to revisit what his legacy means
www.youtube.com/watch?v=21nX...

2 months ago 2 0 0 0
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NEW VIDEO: Youth sports doesn't look like Little League anymore.

It looks like Wall Street and private equity.

Youth sports has quietly turned into a $40 billion pay-to-play arms race, and nobody is in charge
www.youtube.com/watch?v=Vjwv...

2 months ago 35 7 4 4
Video

Victor Wembanyama on Minneapolis:

"Every day I wake up and see the news and I'm horrified. I think it is crazy that some people make it sound like it's acceptable, like the murder of civilians is acceptable."

2 months ago 1977 496 38 32
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Victor Wembanyama says that being a foreigner in the United States makes him hesitant to speak up about Minneapolis.

“I know I’m a foreigner. I live in this country. I am concerned.”

Q: “Is part of your hesitance being a foreigner?”

“For sure.”

2 months ago 2110 479 54 23
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