curious whether others have found this - the briefs that seem the most ordinary often produce the most interesting constraints.
what's the most unexpectedly clear brief you've worked from?
the carbon is low because there's nothing on the page that doesn't earn its place.
the contact rate is high for the same reason.
our lovely clients never said "sustainable website."
They said: our patients are older, they're on slow connections, they just need to find us and call.
so we built exactly that. nothing else.
measured March 2026:
- 0.9g CO₂ per visit
- cleaner than 83% of tested sites globally
- 100/100 on PageSpeed, faster than 97%
- 56% of sessions from direct search
- more than 1 in 10 visits became a direct call
a podology practice in Germany asked us for a website that doesn't waste her patients' time. That brief turned out to contain everything.
After every storm comes a rainbow.
The level of economic inequality we’re seeing today is unprecedented. It feels like we’re entering a moment where accountability can’t be outsourced or enforced through pressure anymore.
Wishing everyone safety 💚
We love this solarpunk infrastructure 💚
Photo of a black dog, looking like a border collie, sitting close to the forest, smiling
Wishing all of you a beautiful weekend!
P.S. Image shared with Ori’s full consent 🐾
Not believing in change doesn’t prevent it. It only guarantees you’ll miss it when it comes. That’s why “too late” is a choice, not a fact 💪
Solar power is expected to become the world's largest source of electricity by 2033. ☀️🔌💡
Absolutely, spot on Lauren. AI and digitalization can support sustainability, but only under smart governance. Efficiency without limits accelerates extraction
This is the paradox I keep running into. AI can't really be neutral when it's trained on data that reflects existing power dynamics. So "responsible AI" has to be built in structurally from the start, not retrofitted
The structural problem isn't even AI though, is it?
It's that we have no policy framework for when productivity gains don't create new jobs. Automation is just exposing that we haven't solved this problem yet.
Been thinking a lot about the gap between measuring emissions and actually reducing them. Like we're getting better at tracking but the action side seems stuck. What's working for you all on the acceleration side?
The system's interconnection here is wild like you can't actually solve one without the others.
But policy still treats them separately. Wondering if anyone's mapping how these actually interact...
686 million tonnes is insane. The infrastructure piece is so crucial though.
I'm curious how much of that is just the cycling itself vs. replacing car-based supply chains-like would reducing delivery vehicle trips add even more?
At The Trinity Tribe we believe design and technology should always bend toward care: for people, for planet, for future generations.
Solar cooking in Oaxaca is a quiet example of that ambition turned real.
#circulareconomy #climatejustice #solarpunk #sustainability #human-centereddesign
Women gathered around solar cookers reflecting sunlight for cooking.
In Oaxaca, a 500-member solar cooking movement is replacing firewood with pure sunlight. Less smoke in homes, fewer trees cut, lower fuel costs for families.
Small shifts like this show what climate justice can look like when communities lead the way.
Love this convo. Here's what we keep noticing though: invisible infrastructure. Like, we're all talking about the big drivers... while building solutions that consume 3x the energy they need to. What if the climate crisis and the design crisis are the same crisis—and we fix them together?
Split image showing a Chinese helium airship (top) and solarpunk wind turbines (bottom) with strikingly similar ribbed, cloud-like forms, suggesting convergent design in renewable energy.
Chinese helium blimps 🤝 Chobani wind turbines: proof that the boundary between "futuristic infrastructure" and "accidentally delightful" is razor-thin.
What else have we been designing that's both practical and beautifully absurd?
#solarpunk #renewableenergy #design
A year ago this week, I delivered my TED Talk, making the case for apocalyptic optimism at the TED Countdown event in Brussels. go.ted.com/danarfisher Here's what's happened since:
#impossible #notpossible #nothing #possible #change #changetheworld #solutions #muhammadali #jacquefresco
The biggest contributor to deforestation, Walker says, is not native forest logging or mining, although their impact is substantial. It is clearing for livestock – sheep and particularly beef cattle.
Me, in my head: I’d make a very impressive pumpkin.🍕🍰😋
In ancient Athens ostracism was a democratic procedure, which was often used preemptively as a way of neutralizing someone thought to be a threat to the state or a potential tyrant.
Societal sophistication not the same as technological advance / material footprint.
en.wikipedia.org/wiki/Ostracism
Most haven’t heard of WSG (Web Sustainability Guidelines).
W3C’s push to make the internet not just accessible but sustainable. If accessibility laws were step one, sustainability standards are step two.
The web should work for people and the planet.
Jane Goodall reaching out to a baby chimpanzee, with the chimp reaching back. Hands are on the verge of touching.
“Only if we understand, can we care. Only if we care, we will help. Only if we help, we shall be saved”
- Jane Goodall
EUDR isn’t a ‘maybe’, t’s a market ban. If cocoa, coffee, soy, palm, rubber, cattle or wood touched post-2020 deforestation, it can’t be sold in the EU. New tweaks change admin and timing for small firms, not the rule.
Forecast: by 2027, more of us choose small meetups and outdoor time over curated clips. We will share proof-of-life work and real process, not brand-perfect masks. See you under a tree.
#Solarpunk #future #forecast
Love that. Accessibility isn’t a bonus skill, it’s part of being a decent designer.