The Burson post Disclosure: a long time ago I worked for a forerunner of Burson and WPP’s dedicated agency for Colgate; Red Fuse.

Slow thoughts on WPP's options for Burson here: rcjp.substack.com/p/the-burson...

Issue 32, the buckle my shoe edition You're here, and this is Strategic Outcomes

The 32nd edition of my newsletter is officially out: the buckle my shoe issue. A quick, no-nonsense roundup of the things I've been inspired by , what I've been writing , and a useful tool to add to your workflow. substack.com/home/post/p-...

Interesting St Patrick's Day speech by Mayor Mamdani

Issue 31 The get up and run edition

Here’s my latest newsletter of stuff I've #written ✍🏻, #read 📰, been #inspired by💡, have watched or found #useful from societal insularity, disease epidemics and online #tools that might be of use. Please share the article and subscribe to get future issues. rcjp.substack.com/p/issue-31

Forgettable cinema The rise of cinemanesia

Modern cinema has a memorability crisis. We are consuming content at a record pace, yet we struggle to name a single "future classic" from the last decade. Forgettable cinema t is a warning. When the medium disappears the message, brand salience dies with it. rcjp.substack.com/p/forgettabl...

Agility PR Vodcast #5 with leading Brand Building and Brand Activation Specialist Ged Carroll YouTube video by Agility PR

I had a chat with a friend of a friend Miles Clayton on advertising. You can find it here. Miles specialises in working with small to medium sized b2b technology firms, working on executive brand and thought leadership.

A bit different to the space I usually work in.

youtu.be/1LVf7Lhq4Yo?...

Looking for weekend reading because the weather is miserable outside? I put together my paper ‘The Dot LLM era?’ as a PDF for you. Feel free to share if you find it interesting or useful: drive.google.com/file/d/15JOb...

Online version here: www.independent.co.uk/news/media/m...

The more things change, the more they stay the same. As an industry we talk about inclusion and supporting talent from another background. For many people starting their advertising career this article from 1992 will feel very now. The article can also be read online, link in the comments.

Strategic Outcomes - issue 30 The dirty Gertie edition

My latest newsletter of stuff I've #written ✍🏻, #read 📰, been #inspired by💡, have watched or found #useful from societal trust research, vintage cyberpunk anime and online #tools that you might find of use to keep you productive. open.substack.com/pub/rcjp/p/s...

中央情报局的安全联系指导 YouTube video by Central Intelligence Agency

While the western hemisphere may be in the news, the CIA launched a new video in its campaign to encourage Chinese elites to provide it with information.

youtu.be/dZ5lNt8bLpM?...

The dot LLM era? LLMs and the Dot-Com Déja Vu. The Dot LLM Era came out of my thinking about the massive expenditure in building infrastructure and the computing power needed by AI services like OpenAI and Anthropic, ...

The Dot LLM Era came out of thinking about expenditure in building infrastructure and computing needed by AI services, asking how it will be paid for and what it means for for business, consumers & investors. Please share if you would it interesting or useful. rcjp.substack.com/p/the-dot-ll...

Following on from my look back at 2025, I’m wrapped up my own biggest chapter of the year: my time with EMEA/JAPAC #GoogleCloud Brand Creative. From GenAI era brand narratives to brand experiences.

I’m looking for my next role. If your team needs a strategist, let’s talk. #BrandPlanning #Strategy

Strategic Outcomes - that was 2025 A review of 2025 as it happened.

My account of 2025, written as it happened. rcjp.substack.com/p/strategic-...

Strategic Outcomes issue 29 In a state edition

Issue 29 (the in a state edition) of my newsletter open.substack.com/pub/rcjp/p/s...

Gearóid (Ged) Carroll 📍London, UK | Freelance strategy director in advertising

I was featured in the Rambull newsletter. If you haven't subscribed to his newsletter yet, I recommend doing so. It's akin to The Whole Earth Catalog, filled with carefully curated tools and resources, but without the tie-dye. You can check it out here: rambull.substack.com/p/gearoid-ge...

Strategic Outcomes: issue 27 Gateway to heaven edition

open.substack.com/pub/rcjp/p/s...

Strategic Outcomes, issue 26 - pick and mix edition | Gearóid Carroll Here’s my latest newsletter of stuff I've #written ✍🏻, #read 📰, been #inspired by 💡, have watched or found #useful and #tools that you might find of interest. Please share, like, comment and subscribe...

Here’s my latest newsletter of stuff I've #written ✍🏻, #read 📰, been #inspired by 💡, have watched or found #useful and #tools that you might find of interest. bit.ly/SO_issue26

Strategic Outcomes, issue 25 – duck-and-dive edition This is the 25th edition of Strategic Outcomes. The first edition was quickly bashed out in a hotel room.

Here’s my latest newsletter of stuff I've #written ✍🏻, #read 📰, been #inspired by 💡, found #useful and #tools that you might find of interest. This month’s issue includes relocation hacks, global trade uncertainty, a crackdown on the Sicilian mafia and yet another LLM for you try. bit.ly/SO_Issue25

Issue 24 of Strategic Outcomes, my newsletter of stuff I've #written , #read, been #inspired by, have watched or found #useful and #tools that you might find of interest. bit.ly/SO_issue24

Strategic Outcomes - issue 23 (thee and me) June 2025 introduction - thee and me (23) edition Welcome to my June 2025 newsletter, this newsletter marks my 23rd issue or as 23 would be called in bingo halls 'thee and me'. Basketball legend Micha...

Issue 23 of Strategic Outcomes, my newsletter of stuff I've #written , #read, been #inspired by, have watched or found #useful and #tools that you might find of interest. bit.ly/SO_issue23

Strategic Outcomes - issue 22 (two little ducks) Welcome to my May 2025 newsletter, this newsletter marks my 22nd issue. 22 is known in bingo halls and the Spanish national lottery as two little ducks.

This month’s Strategic Outcomes includes the McRecession, reassurance that generative AI and machine learning ISN’T making you dumber, Merseyside fashion house Montirex and a CIA advertising campaign bit.ly/so_issue22

The 🚀 latest 🚀edition of my newsletter #tools to take back control of your inbox, films to keep you off Netflix, challenging times for #FMCG marketers and thrilling book recommendations. bit.ly/so_issue_21

Intelligence per watt My thinking on the concept of intelligence per watt started as bullets in my notebook. It was more of a timeline than anything else at first and provided a framework of sorts from which I could explor...

Intelligence per watt came out my thinking of #efficiency in #computing and what it means for #AI models. It's a long post, so save it to read it over a sandwich during your lunch break and feel free to share if you find it interesting. Bon Appétit bit.ly/SO_intel_watt

While I haven't unravelled the mystery of what happened to spring, I can assure you that the latest edition of Strategic Outcomes has a range of topics including GLP-1 marketing, a Korean spy drama, declining engagement rates of social platforms and a Japanese murder mystery. bit.ly/so_apr2025

Skype retrospective A Skype retrospective was called for once I read that the service was being closed by April 2025. Skype retrospective origins.

Skype is shutting down in May. It made sense for me to reflect on the history and context of Skype. Skype also made its impact on culture that still resonates through the world to this day. More inside 👇👇 bit.ly/so_skype

Strategic Outcomes | Ged Carroll February 2025 newsletter introduction Welcome to my February 2025 newsletter, I hope that your year of the snake has gotten off to a great start. This newsletter marks my 19th issue – which feels a re...

This month’s newsletter jumps in feet first. I explore the real impact of AI on creativity 🤖, the tech reshaping ageing 👴📱, and whether money actually buys happiness 💰😏.
A mix of #strategy, #culture, and a few uncomfortable truths—get stuck in

bit.ly/so_february_...

Thank you for all you’ve done so far

The intersection between luxury & wellness while not new, has taken on new energy. Luxury conglomerates need more revenue, consumers take charge of their own health. And view health in a rounded way: physical, emotional and mental attributes. bit.ly/rc_luxwell

Content feeds into customer experience and this has never been more important than in online aspects of a customer journey. The thinking is based on a century-old model as an aide-memoire for reps in personal selling. It touch on media theory via Back to the Future. bit.ly/so_contentth...