Latino State of Play: 2025 Elections and New Equis Polling | Equis Research Survey conducted 10/15 – 10/29 via phones and text-to-web with 2000 registered voters who identify as Hispanic or Latino nationally. The sample included an oversample in the following pooled competiti...

ICYMI: Equis released a new memo on Latino voters’ concerns + discontent, shaping a nuanced understanding of what we can take away from Latinos' top priorities in recent elections, where there’s room to grow support from Latino voters + what it means for the future.
www.weareequis.us/research/lat...

Trump's “businessman” image may be eroding, especially among Latino Biden defectors
🔹34% of Latinos think Trump is a good businessman
🔹44% say they don’t think he is a good business man
🔹Almost 1-in-5 (19%) say they used to think he was but don’t anymore

64% of Latinos rate the current US economy poorly. Trump’s approval on the economy has dropped, it’s now slightly worse than his overall approval (-31, with 34% approve to 65% disapprove).

The economy, a former Trump/GOP strength, is now looking more like a weakness.

Memo: Summer 2025 Latino PulseCheck | Equis Research This memo summarizes key findings from a national poll of 2,000 registered Hispanic voters, with an oversample in competitive congressional districts that are at least 10% Latino by eligible populatio...

👋Hola! Equis Research is now on BlueSky! Follow to stay up to date on the latest research and polling on Latino voters! 📊Gain a better understanding of the top issue preferences among Latinos📍

Check out our latest Summer 2025 Latino PulseCheck poll 💭
www.weareequis.us/research/mem...