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Posts by Ipsos in the UK

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6 in 10 expect Labour to lose councillors at these elections, and half of Londoners are considering voting for the Greens.

Poll-in-1 with @keiranpedley โ›ณ

2 hours ago 4 1 0 0

In a surprise government policy change, schools will be forced to ban smartphones. Over 56% of Britons support banning mobile phones in schools altogether (Jan 2026).

And banning phones in schools receives cross-party support:

60% Reform UK voters
59% Labour voters,
62% Conservative voters

7 hours ago 2 2 1 2

Stamer retains his March lead ahead of Farage and Badenoch, on who Brits think would be the most capable Prime Minister.

Heโ€™s down -1 since March 2026. Thereโ€™s been no change for Farage, whilst Badenoch is up +4.

1 day ago 13 6 2 2
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NEW headline voting intention from Ipsos

๐Ÿ“ŠReform UK +6 point lead over Labour โ€“ down from +7 in March, +8 in Jan 2026 and +15 in Nov 2025

๐Ÿ“ŠLib Dems are up +5 since March

๐Ÿ“ŠLabour and Conservatives are now both on 19% - a drop for Labour from March (-2) and an increase for the Conservatives (+2)

1 day ago 17 7 1 6
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The public have spoken!

๐Ÿ€ 1 in 5 (19%) say Irish is the sexiest accent, followed by Scottish at 7%.

4 days ago 2 1 4 0
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Who's winning big? ๐Ÿ†โžก๏ธ Brits expect Reform UK (50%) and Greens (42%) to gain in the upcoming local elections.

But the public are not convinced local councillors from any of the main parties are more likely to perform best on a series of key issues ๐Ÿ‘‰ https://bit.ly/4tPb7gs

5 days ago 1 1 0 0
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๐Ÿ“ข1 week to go until our Beyond the Bubble webinar!

Sir John Curtice will join Ipsos experts, Gideon Skinner and Emily Gray, to discuss the upcoming local and devolved elections.

Register here ๐Ÿ‘‰https://bit.ly/481mPfC

5 days ago 0 0 0 0
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Public opinion hardens against Iran war as economic concerns persist New polling data from Ipsos in the UK, conducted 3-7 April 2026 (ahead of the temporary ceasefire), reveals the latest picture in British public opinion towards the conflict between the US, Israel, and Iran and its consequences.

8 in 10 (86%) Brits are concerned about fuel/energy prices as a result of the US/Israel-Iran conflict.

57% are very concerned (+8ppts since March) ๐Ÿ‘‡

6 days ago 1 1 0 0
70% of adults think the potential for AI-generated pornography is a problem

70% of adults think the potential for AI-generated pornography is a problem

As always, there's AI.

70% consider the potential for AI-generated porn to be a problem, with little differentiation between age groups.

๐Ÿ“Š3 in 4 (74%) women

๐Ÿ“Š2 in 3 (66%) men

1 week ago 0 0 0 0
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Over half of Brits think porn is a problem for real-life heterosexual relationships.

But is it cheating?

31% say it would make them uncomfortable if their partner watched - but would not consider it cheating.

1 week ago 1 0 1 0
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Is there a pornography gap? ๐Ÿ‘€

Our latest research with @politicsjoe.bsky.social finds that 3x the amount of men have watched porn compared to women ๐Ÿ‘‰ bit.ly/4stNbhD

1 week ago 1 0 1 0

๐Ÿ‘‘ 50% of Brits think the Royal Family has a positive impact on Britain overall - but 63% say it makes little difference to their lives personally.

1 week ago 1 0 0 0
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2 in 3 Brits (67%) think the country is heading in the wrong direction.

Half (50%) of Labour 2024 UK General Election voters think the country is heading in the wrong direction โ€“ but pessimism is higher among those that voted for Reform UK, the Conservatives, or the Green party.

1 week ago 4 1 0 1
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NEW Scottish Political Monitor with STV News

๐ŸŸกSNP remain ahead on Scottish Parliament voting intention, with 39% of the constituency vote share, +3 from Ipsosโ€™ poll taken 19 โ€“ 25 February.

๐Ÿ”ดScottish Labour fall to 15%, (-5).

๐Ÿ”ตReform UK are at 15%, (-1).

1 week ago 13 5 2 1
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March leaderboard๐Ÿ“Š
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We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?โ€™.

Andy Burnham now tops the list with 31% favourable (24% unfavourable, net +7).

2 weeks ago 2 0 0 0
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Deepening concerns over energy prices and imports, with half supporting new North Sea licenses New polling reveals growing public concerns about energy costs and dependency on imports, a topic of much conversation in light of the continued closure of the Strait of Hormuz.

85% of Brits report feeling concern about current energy prices ๐Ÿ’ธ

Support is high for investing in renewable energy such as wind and solar (69%) despite a slight dip from 2025 ๐Ÿ‘‡

2 weeks ago 3 1 0 0

๐ŸŒดIn predictions for 2026, 5 in 10 (52%) said it was unlikely Ant and Dec would quit hosting Iโ€™m a Celebrity Get Me Out of Here - and they were right! ๐Ÿ‘‰ www.ipsos.com/en-uk/britons-predict-20...

2 weeks ago 1 0 0 0
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Less than 1 in 4 (22%) now say the current Government is โ€˜doing a better jobโ€™ than the previous government at negotiating with trade unions (+33% from July 2025)

2 weeks ago 3 1 0 0
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2 weeks ago 3 0 0 0
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Half of Brits (48%) support issuing more licenses for companies to drill new wells for oil and gas in the North Sea.

Support is highest amongst Reform UK and Conservative voters ๐Ÿ‘‰ https://bit.ly/4c3ucEm

2 weeks ago 1 1 2 0

Brits are now split on whether the Royal Family are good (35%) or bad (35%) value for money for the UK taxpayer ๐Ÿ‘‘โš–๏ธ

2 weeks ago 3 0 0 2
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9 in 10 (89%) are concerned about the impact of the cost of living over the next six months on the country as a whole๐Ÿ‘‰ https://www.express.co.uk/latest/cost-of-living

3 weeks ago 2 1 0 0
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Get monthly round-ups of our latest politics and public services insights delivered straight to your inbox ๐Ÿ“ง๐Ÿ‘‰ https://bit.ly/ipsos-pulse-check

3 weeks ago 1 1 0 0
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We're 6 weeks out from the Scottish Parliament election. Here's what you need to know ๐Ÿ‘‡

3 weeks ago 4 4 0 0

Nearly 3 in 4 (73%) Brits support introducing legislation to remove Andrew Mountbatten-Windsor from the line of royal succession ๐Ÿ‘‰ https://bit.ly/4cePobK

3 weeks ago 1 0 1 0

This analysis draws heavily on polling by @ipsosintheuk.bsky.social for @news.sky.com - there is a clear difference between the 2024 Reform vote and those who have defected from the Conservatives since (not to mention with the Tory loyalists who are still sticking with the party).

3 weeks ago 14 12 2 0

Top issues for Brits (March 26)

1๏ธโƒฃ Immigration 37% (-4 since Feb 26)

2๏ธโƒฃ Economy 34% (+2 since Feb 26)

3๏ธโƒฃ Defence/Foreign affairs/International terrorism 31% (+16 since Feb 26)

๐Ÿ‘‰ bit.ly/4sz0vSR

3 weeks ago 4 1 1 1

3 in 10 (29%) agree there is currently a "special relationship" between the US and Britain - dropping back to levels last seen last year in the aftermath of Trumpโ€™s tariffs.

๐Ÿค 45% think Keir Starmer is doing a bad job handling the UKโ€™s relationship with President Trump and the United States.

4 weeks ago 2 1 0 1
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March leaderboard ๐Ÿ“Š

We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?โ€™.

1 month ago 5 2 1 1
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Just over half of Brits disapprove of US military strikes against Iran, and thereโ€™s high levels of concern โ€“ over 8 in 10 โ€“ about the impact of the conflict on the UK economy.

1 month ago 4 0 0 0