If you like this kind of thing or have other questions, follow for more sports streaming coverage!

It’s basically all I think about these days.

Think Streaming Sports Is Confusing? Try Running a Sports Bar How do sports bars keep up with the streaming revolution? A mix of satellite and digital distribution has some stores asking the government for help.

5 - For some sports bars, this all ends up being an advantage. If people can't watch at home or their corner tavern, they'll come to the sports bar.

But it's also an expensive headache, especially for niche events. Here's what else I learned: www.sportico.com/business/com...

4 - Restaurants then need to figure how they're actually going to show the streaming games, which often means $1000s in additional equipment and special training.

3 - Bars are billed based on their fire code occupancy. Sunday Ticket costs more than $10,000 for large bars.

Everpass charges ~$170/month for its core subscription with Peacock (although most bars also have to rent a streaming box).

2 - There are two main companies distributing streaming channels' games to businesses: DirecTV and Everpass, which the NFL helped to create.

Everpass is the exclusive provider of Peacock for businesses, and it might do the same with Sunday Ticket this year.

1 - No, bartenders can't just plug in a Roku stick or Chromecast from their phones. At least not legally.

Commercial establishments need a special license to air games. If they're caught breaking the rule, they can be fined $20,000 or more.

Seeing a lot of questions/complaints about streaming sports in bars (and hotels), especially during the NBA Playoffs with games on Amazon Prime Video and Peacock.

I talked to broadcasters and business owners. Here's how it actually works...

Will America250 Change How Houses Look? The Bicentennial definitely did...

dang, you're right! Try this?

thisdaypod.substack.com/p/will-ameri...

Will America250 Change How Houses Look? The Bicentennial definitely did...

Loved what @katewagner.wehwalt.net says to @thisdaypod.com about how Bicentennial fever made all our living rooms like ... this, and why no one is in the mood for another patriotic design revival as America turns 250.

thisdaypod.substack.com/p/will-ameri...

I Found It: The Best Free Restaurant Bread in America Thirteen thousand miles. Infinite contenders. One beautiful loaf.

Well, I just teared up reading about bread. www.theatlantic.com/magazine/202...

Think Streaming Sports Is Confusing? Try Running a Sports Bar How do sports bars keep up with the streaming revolution? A mix of satellite and digital distribution has some stores asking the government for help.

NFL Sunday Ticket is moving exclusively to streaming this fall for bars/restaurants, ending DirecTV's 32 years beaming it, and forcing store owners to re-architect their TV setups.

www.sportico.com/business/com...

Cat Macario Signs Record NWSL Contract With San Diego Wave The USWNT star is joining the NWSL and set to earn nearly $8 million in guaranteed money with the San Diego Wave, the league's biggest deal ever.

BREAKING: Catarina Macario is joining the San Diego Wave on the largest contract in total dollars in NWSL history.

She'll be paid a shade under $8 million in fully guaranteed money over the next five seasons. More via @sportico.bsky.social 👇

www.sportico.com/personalitie...

Tom Brady and Aaron Rodgers Now Have Dueling Flag Football Events Tom Brady's Fanatics Flag Football Classic was moved from Saudi Arabia to Los Angeles, an hour north of where Aaron Rodgers will host a charity event

If you're in Los Angeles on March 21, you now have *two* opportunities to see 40-somethings play flag football

www.sportico.com/personalitie...

NFL’s $20M Coaching Staffs Still Build Playbooks With $15 Apps NFL coaches have been creating their play designs in Microsoft Visio for 25 years, even as modern education technology seeps into team facilities.

NFL coaches found Microsoft Visio 25 years ago as they sought faster ways to create their playbooks.

They've been using it ever since.

Software mastery offered a leg up for a generation of future head coaches. For one coach it even became a business.

www.sportico.com/business/tec...

NFL’s $20M Coaching Staffs Still Build Playbooks With $15 Apps NFL coaches have been creating their play designs in Microsoft Visio for 25 years, even as modern education technology seeps into team facilities.

NFL plays are increasingly intricate. But they've been created in the same app for 25 years.

A look inside the world of play design from my colleague @jacobfeldman.bsky.social at @sportico.bsky.social: www.sportico.com/business/tec...

Three Mothers, One Struggle: Saving Their Children with Schizophrenia When their sons began to suffer from profound mental illness, these Colorado women learned to lean on each other.

"It felt as though I was holding my breath the entire time I read this extraordinary piece, which follows the stories of three mothers in Colorado and their three children who were diagnosed with schizophrenia."-Guest editor @rainesford.bsky.social's top pick magazine.atavist.com/2026/thats-s...

For the next two weeks, @sportico.bsky.social is handing our AM newsletter over to a different writer each morning to look back on 2025 🔙 and ahead to 2026 🔮.

Here are some excerpts so far from Lev, Anthony and @jacobfeldman.bsky.social 👇

We'll be releasing a new episode of the SLR podcast tomorrow (here's a little preview)! We speak to editor Alana Newhouse about Tablet Magazine's most recent cover story, American Trief: www.tabletmag.com/sections/new...

Can you figure out what's happening in these three circles?

In today's Club Sportico essay, @jacobfeldman.bsky.social lets you in on a fun little trivia challenge: deciphering the oddities in the NFL's Sunday TV map.

Just want to say @splitzoneduo.com eps have been S-tier as college football manages to find new levels of chaos.

Playing Santa Does Strange Things to a Man. What It Did to Bob Rutan Was Even Stranger. Bob Rutan is legendary among the tight-knit fraternity of Macy’s Santa Clauses. Like many of these men, playing Santa changed Bob. Profoundly. His story is one of struggle and failure, heartbreak and ...

David Gauvey Herbert does some great shoe leather reporting to track down a series of men who played Santa Claus at Macy's famous Santaland in New York. Their stories are even more amazing than you could imagine. @jacobfeldman.bsky.social's top pick www.esquire.com/lifestyle/a6...

Why is NBC Sports Network coming back? And what's up with USA Sports' recent rights acquisitions?

@jacobfeldman.bsky.social has the answers: sportico.com/business/med...

Here's the cheatsheet version 👇

Apple, MLS Deal Will End in 2029 With Revised Payment Structure MLS and Apple's streaming rights agreement will now end three and half years early, letting the league explore new partners after the 2026 World Cup.

SCOOP: @jacobfeldman.bsky.social and I got details of MLS's
revised Apple deal

- Ends in June 2029 (3.5 years early)
- Apple gave up 2027 opt-out
- MLS gets: $200M in 2026, $107M for 2027 "sprint" season, $275M in final two seasons

Via @sportico.bsky.social 👇
www.sportico.com/leagues/socc...

If you’re in DC today and looking for a good (history minded) time…

Thanks so much for the recommendation—and your awesome work!!

As we went from surfing the web to scrolling in apps, we lost something.

Luke smartly identified that departure—and seeks to make it right—in our Father’s Day edition of The Sunday Long Read.

Oh, his intro also made me blush!

The murder, the museum and the monument - High Country News How the discovery of a long-lost monument shattered trust between a Japanese American community and the museum built to preserve its history.

A patch of dusty land and a few stones, half-buried, set the stage for a dramatic, emotional story about unearthing the past. But as @korisuzuki.com points out, this is no Indiana Jones tale. It's far more real. @jacobfeldman.bsky.social's favorite www.hcn.org/issues/57-4/...

Meet the People Fighting the “Crisis in Sperm” One man journeys through the many startups, clubs and retreats urgently addressing the impending spermpocalypse.

Proof that a good writer can make anything interesting. Rosecrans Baldwin on sperm…? Yup, that’s right. Sperm. @gqmagazine.bsky.social
h/t @dvnjr.bsky.social , @jacobfeldman.bsky.social

www.gq.com/story/are-me...

The Cinderella 2025 Deserves McNeese State knows that March Madness is a business

Reminder that we're doing daily March Madness nuggets in the @clubsportico.bsky.social newsletter. Great way to get a dose of NCAA Tourney talk without wading into social media!

club.sportico.com/p/mcneese-st...

Caitlin Clark’s Fever Boss Sees ‘America’s Team’ Potential The Indiana Fever overhauled their organization before Caitlin Clark's second season. New team president shares update on ticket sales, 2025 goals.

I talked with the Indiana Fever's new president about the present and future of America's fastest-growing team(?)...

www.sportico.com/leagues/bask...