Hiring the right people, making a team of pros is the most important task for an entrepreneur!

Always remember customers are people, employees are people and hence everyone is essentially in a people-business.. The stuff you sell is just a bridge between both sets of people.. a conversation starter

Running an ecommerce business comes with its own set of issues.. most prevalent being returns.. especially when every product is customised.. like lenses for eyeglasses in our case.. once returned they are a total loss..

Only solution: Tech that helps the customer touch/feel the product @ home!

Had a chat today with one of our abandoned cart leads..

I don’t know when but I’m sure he will definitely make a purchase from our online store.

Key takeaway: Small things matter.. what’s perceived wastage of time for most businesses is actually the main differentiating factor..

Currently building a direct to consumer eyewear brand.. exciting journey ahead..

With a lot of sleepless nights, tons of unfinished tasks and no guarantee of success of-course..

Will try to post updates here whenever I can!