Tools will change and evolve. Emotions will not.

It's not just letting people go (that could be from over hiring after the pandemic), it's mainly that the junior growls are not being filled.

"Use AI," they said. "It will 10x your productivity," they said. 🤖
​Here is a breakdown of my actual morning.
​Raise your hand if you've personally deleted the word "delve" 400 times this week. 🙋‍♂️
​#AI #Writing #CreatorLife #ChatGPT

Unpopular opinion: Skill is becoming a commodity.

​In 12 months, AI will out-write, out-code, and out-design the average human for free.
​The only un-automatable asset left is Taste.
​Start optimizing for discernment.
​We are entering the era of the Curator.
​#AI #CreatorEconomy #FutureOfWork

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Does anyone watch the Oscars anymore? We think we know why

Creators are the new media empires.

If a tree falls in the forest and the algorithm doesn't prioritize it, did it happen?

OPINION: The EU AI Act moving into enforcement is the most important, under-reported tech story of 2025.

While US companies race to build, the EU is building the rulebook. This will have a bigger impact on AI development than any single model release.

History is not on EU's side.

Between AI agents (like @Anthropic's) and AI-native browsers (like @OpenAI's 'Atlas'), the battle for discovery is changing.

If an AI agent summarizes the web for you, "search" becomes obsolete. The new gatekeeper isn't the algorithm; it's your personal AI.

#AI #Discovery #Search #Future

The power of one: Individual content creators held 57.2% of the creator economy's revenue share in 2024.

The video streaming segment (YouTube, Twitch) remains the most dominant, thanks to its mix of ads, tips, and subscriptions. (Source: Grand View Research)

#CreatorEconomy #Video #Statistics

OPINION: Agencies funding creators like @IShowSpeed to livestream is a brilliant, chaotic new form of marketing.

Brands don't want polished ad reads anymore. They want to buy direct access to a creator's raw, authentic connection with their audience.

What's the best creator-brand deal you've seen?

3/ The future of the creator economy isn't about out-producing the AI. It's about being more human.

Platforms that relentlessly elevate human originality and prove provenance will be the only ones that matter.

#HumanCreativity #Authenticity #TimeWellSpent

2/ Why? Because "AI slop" can't fake trust.

It can't replicate genuine human experience, deep research, or a unique point of view. Authenticity is becoming the new, scarce premium.

1/ As the internet fills with AI personas and "slop," a powerful counter-trend is emerging: The Renaissance of Long-Form.

Consumers are actively seeking deep-dive podcasts, thoughtful video essays, and in-depth newsletters.

#LongForm #Podcast #Newsletter

The next trend is entirely AI-generated personas.

Experts predict that by the end of 2025, AI-created personas will "quietly take over socials" because they will be indistinguishable from human creators.

They can post 24/7, A/B test emotions, and never burn out.

#AI #FutureOfSocial #Creators

A staggering prediction:

99% to 99.9% of all content online could be AI-generated by 2030.

This would effectively drown the human-generated web, making it a tiny, undiscoverable fraction of the whole. (Source: Copenhagen Institute for Futures Studies)

#AI #Future #DeadInternetTheory

OPINION: @Tesla's Optimus robot deploying in factories is a WAY bigger deal than their cars.

We're obsessed with AI in the "cloud," but "embodied AI" that can interact with the physical world is the real industrial revolution. @Amazon's new learning robots prove the same.

AI also has a hidden security cost.

Researchers found cybercriminals are successfully using @Anthropic's Claude to design complex ransomware, writing encryption and anti-debugging code.

When AI is a "brilliant synthesizer," it's brilliant for everyone.

#CyberSecurity #AI #Malware

3/ This is a business + systems problem.

When only a handful of companies can afford to build the "brains" of the future, they get to set the rules, the values, and the biases for everyone.

#AIEthics #DemocratizeAI

2/ This creates a massive gap between a few frontier labs (like @OpenAI, @Google, @Anthropic) and everyone else.

The Stanford AI Index confirms this divide is growing, centralizing power in the hands of the few who can afford the bill.

1/ Why is AI so expensive?

Training Costs: Training a single frontier model (like GPT-4) can cost over $100 million in compute power.

Hardware: Top-tier AI chips from @NVIDIAGeForce & @AMD cost tens of thousands of dollars each.

Talent: An experienced AI engineer can command a 7-figure salary.

The average monthly AI budget for organizations is set to hit $85,521 in 2025.

That's a 36% increase from 2024.

45% of orgs plan to spend over $100,000 per month. The cost of intelligence is skyrocketing. (Source: CloudZero)

#AI #BigTech #CloudComputing #Economics

OPINION: The new AI-powered "smart bandage" that heals wounds 25% faster is incredible

We have AI that can apply personalized electrical stimulation to heal skin, but we still have social media algorithm to recommending harmful content.

What does that say about our priorities?

3/ This new professional class needs more than just a "post" button.

They need an ecosystem built for discovery, monetization, and sustainable growth— one that treats their work with the seriousness it deserves.

#Creators #FutureOfMedia

2/ They're moving to the "living room" with @tiktok_us and @instagram apps on Smart TVs, competing directly with mainstream entertainment.

They're being funded by tourism agencies to livestream, blurring the lines between marketing and entertainment.

1/ Why are creators adopting AI tools so quickly?

Because the top creators are no longer just creators. They are media companies.

This is one of the biggest trends of 2025. The solo creator is building a team, an AI strategy, and new monetization channels.

#CreatorEconomy #Business #AI

The 2025 creator "stack" is all about AI-powered scaling.

Top creators are no longer just writers or video producers; they are managers of sophisticated toolchains.

Video: @Descript

Voice: @ElevenLabs

Avatars: @HeyGen_Official

#AI #CreatorTools #MarTech

The Creator Economy is projected to surpass $253 Billion in 2025.

Individual creators, not large companies, hold the largest revenue share at 57.2%.

The power has shifted to the personal brand.

(Source: Future Market Insights / Grand View Research)

#CreatorEconomy #Statistics #FutureOfWork

OPINION: The new browser war won't be about speed; it'll be about synthesis.

With OpenAI launching 'Atlas' and Anthropic's agent in Chrome, the race is on to see who can be the best AI assistant, not just the best search index. Google's entire ad model is vulnerable.

Who do you think wins?

The "Shrimp Jesus" problem proves that "engagement" is a broken metric.

A system optimized for clicks can't tell the difference between a bot and a person.

We have to stop optimizing for "Time on Site" and start architecting for "Time Well Spent".

#CreatorEconomy #Curation