Welcome to Day 4 of Riskmas! 

A targeted help-desk impersonation campaign outperformed the general version by 33 points, all thanks to smarter audience matching. 

Link to the report below.

#12DaysofRiskmas #Cybersecurity #RiskManagement

New report: the art (and science) of behavior change in human risk.
Key findings:
-Targeted > broad campaigns
-Behavior change happens fast
-“Toxic combos” amplify risk

Get the report 👉
#Cybersecurity #HumanRisk #12DaysOfRiskmas