1664 and Robert Pattinson Turn Good Taste Into the Cultural Debate of the Moment From red carpet to avant-garde, 1664’s Global Brand Ambassador, Robert Pattinson invites the world to examine Good Taste New global research from 1664 reveals 83% believe they have good taste, yet only 31% agree on what it actually means – revealing a cultural contradiction at the heart of modern taste. Robert Pattinson brings this modern taste debate to life in a cinematic Paris-set film, taking on three contrasting characters LONDON, April 1, 2026 /PRNewswire/ — Good taste is one of the most personal and most publicly debated concepts of our time. New global research from premium French beer brand 1664 […]

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Robert Pattinson named first global ambassador for 1664 beer.

The campaign will be directed by Brady Corbet.

#RobertPattinson #1664Beer #BradyCorbet