💚 THANK YOU to every cannabis operator who mobilized. Every consumer who testified. Every voice that demanded change.

We secured #AB564, #AB8, and #SB378. And California cannabis still faces huge challenges.

➡️ Help us build a thriving market: https://loom.ly/ToOInH8

🎉 We stopped the worst in 2025. #AB564 rolled back the 26%+ tax hike. #AB8 closed the hemp loophole. #SB378 established platform accountability.

🌱 Now we’re fighting to expand cannabis access and build the market California deserves.

➡️ JOIN US: https://loom.ly/ToOInH8

California Cannabis Industry Wins Big: How Advocacy Rolled Back a Tax Hike and Regulated Hemp Now comes the more complex work of building the legal cannabis market California deserves: one that expands access to safe, regulated products, unleashes innovation to create jobs, and generates sustainable tax revenue for the community programs that depend on it.

California cannabis secured 3 critical wins this session.

💸 #AB564 rolled back the tax hike
🚨 #AB8 regulated products masquerading as “hemp”
💻 #SB378 held online platforms accountable.

And the real work begins now. JOIN US: https://loom.ly/ToOInH8

Orange County Register: Editorial: Newsom signs a tax cut in California “At the end of the day, you end up with a total tax burden of around 40%” when all cannabis taxes are added up, explained Tiffany Devitt, director of regulatory affairs for CannaCraft.

The OC Register gets it: "If high taxes suffocate the market, how viable could that be in the long run?"

AB 564 protects BOTH cannabis businesses AND the nonprofits we all support. You can't fund programs with revenue that doesn't exist. #AB564

https://loom.ly/gDPbn0E

Associated Press: California’s Marijuana Industry Gets a Break Under New Law Suspending Tax Hike “We’re rolling back this cannabis tax hike so the legal market can continue to grow, consumers can access safe products, and our local communities see the benefits,” Newsom said in a statement.

📢"We're rolling back this cannabis tax hike so the legal market can continue to grow, consumers can access safe products, and our local communities see the benefits," says Gov. Newsom about signing #AB564

Thank you to all who supported this smart policy!
https://loom.ly/CYJf0Yg

Governor Gavin Newsom Signs AB 564 to Stop Cannabis Tax Hike Today, Governor Gavin Newsom signed legislation, Assembly Bill 564 (Haney), that eliminates a 25% tax increase on California’s legal cannabis industry, building on the Administration’s ongoing work to ensure the long-term success of the legal cannabis market, while also protecting consumers from the illicit market and the community programs that rely on these tax funds.We’re rolling back this cannabis tax hike so the legal market can continue to grow, consumers can access safe products, and our

📆 TODAY IS THE DAY: Governor Newsom's signing of #AB564 goes into effect, setting the CA cannabis excise tax rate at 15% until 2028!

Smart policies such as this allow legal businesses to remain competitive and help promote the industry's long-term growth📈

https://loom.ly/TAW-VrA

1/CBS Sacramento’s Brady Halbleib interviews our own Dr. Lynn Silver on @gavinnewsom.bsky.social's signing #AB564 — a bill that breaks #Prop64’s promised funding for youth, prevention & the environment.

A big tax break for #BigCannabis, nothing to fix the real drivers of the illicit market.

KRON: Newsom reduces cannabis tax in California to compete with illegal market With the tax decrease taking effect on October 1st, cannabis buyers in California can expect to see lower prices in stores, potentially boosting the legal market.

📉 California's July #cannabis tax increase hit dispensary revenues and the community programs that depend on that funding.

🎉 #AB564 will help the legal market grow while keeping customers safe from unregulated products: https://loom.ly/Ixm8P3c

Governor Newsom.. & @GovPr... •3h... JUST IN — @CAGovernor Gavin Newsom signed #AB564, which eliminates a 25% tax increase on California's legal cannabis industry-boosting this maturing industry, & building on the Administration's ongoing work to ensure the long-term success of the legal cannabis market

@governor.ca.gov Gavin Newsom signed #AB564, which eliminates a 25% tax increase on California's legal cannabis industry-boosting this maturing industry, & building on the Administration's ongoing work to ensure the long-term success of the legal cannabis market

🎉 Gov. Newsom has signed #AB564! 🎉

"This signing brings us closer to fulfilling Prop 64's promise: accessing safe, regulated #cannabis while generating sustainable tax revenue for childcare, youth prevention, and public health programs."

LEARN MORE: https://loom.ly/TAW-VrA

SFGate: California lawmakers show rare unity in granting cannabis tax cut Lawmakers gave final approval to the bill last week, sending the measure to the desk of Newsom, who has previously committed to signing it into law. The measure would drop the state excise tax on cannabis from 19% to 15% on Oct. 1 and maintain that tax rate until June 30, 2028.

Amy O’Gorman Jenkins, the executive director for the California Cannabis Operators Association, said in a statement that the organization is “deeply grateful” to the #CAleg for passing #AB564, which she said would strengthen the legal market: https://loom.ly/ifuZ7Cw

CBS News: Bill reversing 25% tax hike on California's legal cannabis industry heads to Newsom's desk EXCERPT:By stopping this misguided tax hike, the Legislature recognized that smart policy grows revenue by keeping the legal market viable, said Amy O'Gorman Jenkins, executive director of the California Cannabis Operators Association, which represents licensed cannabis businesses.Today's result is exactly what Proposition 64 promised: patients and consumers accessing tested, regulated products while generating sustainable tax revenue for communities, Jenkins added.Voters passed Prop. 64 in

Passing #AB564 "is exactly what Proposition 64 promised: patients and consumers accessing tested, regulated products while generating sustainable tax revenue for communities."
https://loom.ly/oRLoiz4

Cannabis Business Times: California Cannabis Excise Tax Going Back to 15% Next Month The passage of AB 564 “proves that sound policy wins” when state lawmakers listen to “data over rhetoric,” said Amy O’Gorman, the executive director of the California Cannabis Operators Association.

The #CAleg passage of #AB564 “proves that sound policy wins” when state lawmakers listen to “data over rhetoric,” said Amy O’Gorman Jenkins, the executive director of the California Cannabis Operators Association. loom.ly/fUIp4jw

Marijuana Herald: California Legislature Approves Rollback of Tax Increase, Bill Heads to Governor Cannabis industry leaders also praised the outcome. Amy O’Gorman Jenkins, executive director of the California Cannabis Operators Association, said the legislation reflects “sound policy” that prioritizes a stable and regulated market over expanding the illicit trade. (California marijuana)

CaCOA's Amy O’Gorman Jenkins said #AB564 reflects “sound policy."

“This #CAleg bill protects consumers from dangerous illicit products while preserving the tax revenue that supports essential programs like childcare and community reinvestment."

https://loom.ly/9r5awSE

🎉It's the moment we've been waiting for: #AB564 was passed by the Assembly today...and is now headed to Governor Newsom's desk to be signed!

🙏THANK YOU to the entire #CAleg and the thousands of Californians and stakeholders who made their voices heard.

➡️PRESS RELEASE: https://loom.ly/Vw4aXdM

1/The #CALeg just passed #AB564, betraying voters’ intent in #Prop64.

Instead of funding childcare, youth prevention, environmental restoration & public safety as promised, this bill hands #BigCannabis a massive tax break & raises serious questions of legality. #cannabis

🎉 Today, the State Senate passed #AB564, which stops the cannabis excise tax hike!

#CAleg Assembly has until the end of the week to take a final concurrence vote and send #AB564 to Governor Newsom's desk, where he has committed to signing it into law.

MEDIA STATEMENT: https://loom.ly/gwyCA9I

Newsom rips pot farm raids as cartels, Chinese adversaries infiltrate grow operations endangering Americans Federal agents arrested 361 illegal immigrants at California marijuana farms in Camarillo and Carpinteria, rescuing 14 minors from potential exploitation.

"We have not reduced the illicit market. We haven't even made a dent. In large part due to the facts that consumers don't want to pay this much in taxes when they can order products online and go into illegal shops and spend half the price." https://loom.ly/Bdxpvpo

#CAleg #AB564

✖️ The math ain't mathing: Higher #cannabis taxes = more people buying dangerous/untested products + LESS revenue for community programs.

📣 #AB564 fixes this. It takes just 30 seconds to protect public health & community funding.

➡️ Urge the #CAleg to vote YES: https://loom.ly/fpyrnFU

#AB564 is about to swoop in and save California consumers from this cannabis excise tax disaster!

One bill. One vote. The #CAleg Senate holds the power to protect consumer safety and community funding. Time to use it.

Urge your state senator to VOTE YES: https://loom.ly/RwaGZBg

Urge California Legislators to Vote Yes on AB 564 Every day we delay action on #AB564, more Californians are priced out of the legal market and into the hands of illegal dealers who don't care about testing or safety, let alone paying their taxes. We urge the #CAleg State Senate to honor their commitment to public health, consumer protection, and the will of California voters. 📣 1) Email your state legislators, 2) share your story, and 3) encourage five friends to do the same - let's go! ➡️ TAKE ACTION: https://loom.ly/7SA9wtA

🚨 DEADLINE THURSDAY! Your voice matters for California's #cannabis future. #AB564 protects both public safety AND community programs. 30 seconds = huge impact.

➡️ Submit your letter to #CAleg today: https://loom.ly/fpyrnFU

❌ MYTH: Voters passed Prop. 64 to fund Tier 3 programs. AB 564 violates that intent.

✅ FACT: Purpose was clear: dismantle illicit market, protect public health/safety, restore environmental protections. (goals stated 5x)

➡️ #CALEG: VOTE YES ON #AB564: https://loom.ly/BQvUlkg

📢Take action now!

➡️ TELL YOUR #CALEG SENATOR TO VOTE YES ON #AB564: https://loom.ly/BQvUlkg

#californiacannabis #cannabis #cannabisindustry #cannabisretail #cannabiscommunity

The State May Soon Pass a Cannabis Tax Cut. Critics Say It Will Cost Kids and the Environment

1/Lost Coast Outpost dives into #AB564, which would cut taxes for #BigCannabis & divert $100s of millions from kids, prevention, & environment—just as fed cuts do same. Advocate: “If we’re gonna trade legalization for taxes then by God they should honor what they set out to do.” Read: bit.ly/47Ev16h

Cannabis industry trying to break the promise of Prop 64 - Capitol Weekly OPINION - I am appalled that the cannabis industry is now trying to break Proposition 64’s promise by trying to cut taxes on pot sales to increase industry revenues.

2/Over 100 youth, #PublicHealth & enviro groups oppose #AB564.

Cutting taxes won’t fix the illicit market — it will devastate kids’ programs & environmental protections voters were promised.

California Legislature & @cagovernornewsom.bsky.social: reject this bad-faith bill.

Read: bit.ly/3I6jMce

1/In #CapitolWeekly, Michael Sutton — former CA Fish & Game president - reminds us of one of the MAJOR reasons why voters legalized #cannabis in CA: to generate revenue for #YouthPrevention, #Childcare, law enforcement & #EnvironmentalRestoration.

#AB564 betrays that promise. #CALeg

Tell Sacramento: Don't Raise Taxes on Consumers and Patients | CaCOA The tax hike takes effect after the California State Senate rejected a proposal to freeze the cannabis excise tax rate in the recent budget trailer bill, allowing the scheduled increase to proceed. Inclusion of the freeze would have averted the hike entirely. Instead, millions of Californians, already facing record-high inflation and affordability challenges, will now pay significantly more for legal cannabis, while unregulated, untaxed products remain widely accessible on the illicit market.

Nobody should be taxed out of safe, legal cannabis. #AB564 protects consumers from a crushing 25% cannabis excise tax hike that pushes more Californians toward dangerous illicit products.

➡️ We can still win this #CAleg fight, and we need to act now: cacoa.org/dont-raise-taxes

"I recently had a customer who manages their chronic pain with #cannabis share with me, 'I never thought I'd have to choose between groceries and pain relief.'"

📹 https://loom.ly/1FoniK8

➡️ #CAleg: VOTE YES on #AB564: cacoa.org/dont-raise-taxes

📣 DYK? The #CAleg Senate decided YOU should pay over 25% higher cannabis excise taxes at the register, at a time of economic uncertainty, inflation, and cost-of-living challenges throughout California.

➡️ Help us stop the tax hike today: cacoa.org/dont-raise-taxes. #AB564