Screenshot of the Forbes Expert Panel article titled “17 Steps Marketing And Comms Pros Can Take When Navigating AI Ethics” published in Forbes on February 18, 2025. 17 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong provided insights into these 17 steps outlined in this article.

Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “17 Steps Marketing And Comms Pros Can Take When Navigating AI Ethics” published in Forbes on February 18, 2025. Toby’s comment was #15 titled “Create an AI Index and Framework” and states: “Create a measurable AI index and KPI framework that balances ethics, long-term brand-building, consumer trust, CX and key business metrics and impact. Form a cross-functional AI Governance Council to develop and deploy this framework wherever AI is used, ensuring accountability and tackling the AI Trust Paradox, where consumers want AI’s benefits but don’t fully trust it.”

Forbes: Navigating the Ethics of AI

Check-out our recent @forbes.com Expert Panel article on 17 steps you can take when navigating AI Ethics:

Article Link: bit.ly/416ZIvW

What steps would you take?

#AI #AIGovernance #AITrustParadox #Marketing #ForbesCouncils #Forbes