AI, Fragmentation & Reconsidering Single-Source Media Monitoring Discover why single-source media monitoring is failing in today's fragmented media environment. Adapt your strategies for better results.

AI isn’t improving media monitoring.
It’s exposing the gaps. Don't panic
Fragmentation demands a layered monitoring stack.
In my latest post, I break down what that looks like — and why PR teams need to rethink their approach now.
Read here: prtoolfinder.com/ai-fragmenta... #AIinPR #PRMeasurement

PR Statistics for Your PR Strategy for 2025 The public relations (PR) landscape is constantly evolving. In an age where digital media reigns supreme and audience expectations shift rapidly, understanding the current state of PR can help you make smarter decisions for your business. Whether you’re a tech startup, a consumer brand, or scaling a solid PR strategy, it can help you grow, […] The post PR Statistics for Your PR Strategy for 2025 appeared first on Boutique PR for Ambitious Companies.

PR in 2025 is about to get a major upgrade! Check out the latest stats and trends that will shape the future of communications. From AI to influencer strategies, the next chapter of PR is here.

#PRTrends #2025Insights #PublicRelations #MarketingEvolution #AIinPR

Tool School Week 5: AI Generative Graphics Tools – Transforming PR Storytelling Explore AI generative graphics tools that help public relations professionals create stunning visuals quickly and easily.

Your press releases + pitches deserve visuals that pop.
🎥 Watch the video to see how AI tools speed creation.
📝 Read the blog to explore every tool.
prtoolfinder.com/tool-school-...

#PRStrategy #AIinPR #VisualComms #PRWorkflow

Text ➜ Video ➜ Results.
GenAI tools like Canva + Runway are changing how PR teams tell stories.
🎥 Watch how in Tool School Week 4 →https://prtoolfinder.com/video-resource-center/
#AIinPR #VideoTools

PR is evolving fast.
AI tools are turning press releases into cinematic video stories in minutes.

💡 Explore how in our latest blog →prtoolfinder.com/the-rise-of-genai-video-...

#CommsStrategy #ToolSchool #prtoolschool #prtools #usingai #aiinpr

GenAI video went from “nice-to-have” to “non-negotiable.”
See how PR pros are using it to create videos from a single prompt.

🚀 Read more → prtoolfinder.com/the-rise-of-...

#AIinPR #PRInsights #prtools #prtoolfinder #AI #theriseofai #AIinpublicrelations #publicrelations

Tool School Week 3: Making Sense of Press Release Distribution in the Age of AI Struggling with deciding where and how to send your press release? Discover effective strategies for press release distribution.

AI doesn’t care about how many press releases you send only how clear, credible, and original they are.

🧠 Learn how in Tool School Week 3 →prtoolfinder.com/tool-school-week-3-makin...

#AIinPR #PRInsights #ToolSchool #prtoolschool

Video resource center Video Resource Center https://youtu.be/3MfGpFfAoOg PR Tool School - Podcast Recording & Hosting Tools https://youtu.be/W0LiZP-oMjk PR Tool School -

Press releases aren’t just for people they’re for AI too. 🤖
Every word matters when algorithms decide what stories surface. Think AEO (Answer Engine Optimization) the new SEO.

🎥 Watch Tool School Week 3: prtoolfinder.com/video-resour...
#AIinPR #ToolSchool #CommsTrends #prtoolschool

100% of #PRPros use #AI, but only 14% use it to its full potential. The gap between basic and advanced AI usage is widening fast. Learn how to take advantage of this opportunity in our #blog by Andie Davis – www.landispr.com/ai/future-pr...

#AIinPR #FutureOfPR #PublicRelations #Communications

Why Does AI Prefer Press Releases? Discover why press releases are perfect for AI search. Learn how structured, verified content helps your story stand out in ChatGPT, Gemini and more.

🤖 72% of professionals, including journalists, use #AI to find news and quick answers.

Learn why press releases win in AI search and how structured, verified content helps your story rise to the top.

Check it out: ow.ly/FfvP50WyS3w

#PressReleases #AISearch #AIinPR

Three in four AI-generated brand references come from PR – report The huge importance of PR in boosting brands’ visibility in AI searches is highlighted in new research.

The findings from our latest report on AI have not only found their way to Vienna for the #AMECSummit2025, but also onto the top story for @prweekuk.bsky.social

Check out the full article: prweek.co.uk/article/1921...

#AIinPR #PRmeasurement

HBI Communication ist auch 2025 wieder bei den Cannes Lions vertreten – dem globalen Event für Kreativität und Kommunikation! Wir freuen uns auf interessante Diskussionen und internationale Impulse!

#CannesLions #PRinCannes #AIinPR #FutureofPR #HBICommunication
@IWGroup @Worldcom @ICCO

OpenAI's image generator for ChatGPT, AI & sustainability - the 'post doll' era and real-world energy metrics. Bonus visual- image use & other everyday activities vs energy consumption bit.ly/4jBrtV2 #AIinPR *(Pls excuse spelling mistakes, I skipped fixing to keep image generation to a minimum ;))

Using AI for PR and Branding Strategies The AI surge is on, and every professional is trying to understand two things: how to use AI and avoid losing their jobs to AI. While I’m no futurist, I don’t see it as quite that stark. I think there will be a long period where those who harness AI tools outpace those who don’t. […] The post Using AI for PR and Branding Strategies appeared first on Boutique PR for Ambitious Companies.

The future of PR and branding is here and it's powered by AI! From creating personalized campaigns to analyzing consumer behavior, AI is transforming how brands connect with their audiences.Check out how you can leverage AI for smarter PR and branding strategies. #AIinPR #BrandStrategy

🎥 PR pros — are you asking the right questions about AI? This video covers 5 key questions for ethical AI use. #EthicalAI #PRStrategy #AIinPR

CEOs’ forced smiles show the limits of AI-driven investing A really radical idea would be to pay attention to companies’ actual financial performance too

Executives at large US companies are displaying more optimism because of AI. Investors are using AI to analyse both words and speech for patterns like hesitations and micro-tremors. #AIinPR

Exploring AI's Future in PR with Martin Waxman - FIR Podcast Network In this FIR Interview, recorded on 19 December 2024, Shel and Neville chat with Martin Waxman about the transformative impact of artificial intelligence

🎧 New #FIRinterview! @shelholtz.bsky.social and @nevillehobson.xyz explore the future of AI in PR with @martinwaxman.bsky.social, diving into relational AI, synthetic personas, and more 💡 A must-listen for PR pros - tune in!
#AI #PublicRelations #AIinPR #podcast
bit.ly/4h1RNWW

Transform Your Workflow with AI Media Intelligence Our advanced AI media monitoring technology streamlines workflows, enhances insights, & keeps you ahead in a rapidly changing media landscape. Learn more here.

The future of PR is tech-driven! Explore AI, deeper media insights, data analytics, and more with Truescope media monitoring and intelligence. #AIinPR #PublicRelations #PRpros

Our own Amber Ellis, will be speaking on a panel at the PRCA Measurement Conference '24 on 28th November at 3 PM!

The "Unlocking the Future of PR Performance," online conference runs from 2-5pm on 28th November, grab you ticket here: www.prca.org.uk/unlocking-th...

#PRMeasurement #AIinPR

AI Readiness Report

#OnThisDay 3 years ago, @cipr-global.bsky.social’s The AI & Big Data Readiness Report was lauched from our #AIinPR panel. Great research that demonstrated the huge potential of #AI & Big Data for #PR early on-lead by Prof Anne Gregory, Swati Virmani & @andismit.bsky.social cipr.co.uk/CIPR/CIPR/Le...

AI Report — Wadds Inc. | Professional advisor to agencies...

Here's a link to the Wadds Inc. #AIinPR management paper I mentioned at the @NGinitiative session this afternoon ✅

www.wadds.co.uk/the-impact-of-ai-on-publ...

AI skills and knowledge shortfall in public relations — W... The CIPR Artificial Intelligence in Public Relations Pane...

New blog. A new @CIPR_Global #AIinPR paper makes five recommendations for the public relations industry to get to grips the impact of AI on society and the profession. wadds.co.uk/blog/2021/11/28/ai-skill...

403 Forbidden

Framework for trustworthy AI organisational design (via @mrs_wadds) #AIinPR ec.europa.eu/futurium/en/ai-alliance-...

Draft paper from the Journal of Business Review for anyone working around the area of workflow innovation. It explores the tricky issue of how AI can be introduced into mature/legacy organisations through cooperation to deliver productivity gains. #AIinPR...

Trend porn — Wadds Inc. | Professional advisor to agencie... Happy New Year, reader. Here are the headlines and links ...

Trend porn blog now includes 16 future gazing reports - now updated with @altimetergroup data science and AI report. You're welcome #AIinPR https://wadds.co.uk/blog/2021/1/4/trend-porn

The @MeaningCloud API is worth checking out. I ran thematic text analysis on my last 20+ industry newsletters. Training a machine is painful but it's done a good job at spotting industry trends #AIinPR...

AI Ethics guide foresaw “mutant” A Level algorithm — Wadd... The CIPR and CPRS has published a best practice guide to ...

New blog. AI Ethics guide published by @CIPR_UK and @CPRSNational foresaw “mutant” A Level algorithm. Important work by @GregsAnne and @JeanValin1. Thank you! #AIinPR wadds.co.uk/blog/2020/8/26/ai-ethics...

PR on sidelines as AI finds applications in more lucrative areas such as email and content marketing, and assessment of examination scripts.

Cites recent work by ⁦@andismit⁩ and I based on ⁦@JeanValin1⁩’s work for ⁦@CIPR_UK⁩ #AIinPR....

AI-Generated Text Is the Scariest Deepfake of All Synthetic video and audio seemed pretty bad. Synthetic wr...

Copywriting the most ubiquitous skill in PR (CIPR State of PR, 2020) Already being replaced AI and undetectable. Spot the issue? www.wired.com/story/ai-generated-text-... #AIinPR

New blog. A new @CIPR_UK #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools.

With thanks to @andismit, @JeanValin1, @GregsAnne, @martinwaxman and...