Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket The airline touted a partnership with an AI-enabled revenue system as a step on the road to fully personalized ticket pricing, part of its goal to raise profit margins long-term.

Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket | Fortune buff.ly/IwZDA3R #machinethinking and #AImousetrapping at its finest