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I had two flights booked to get to LA for #APEXTECH this week. The Delta flight above was the first. A JetBlue flight from Boston tomorrow was the second. It just cancelled as well.

I was supposed to moderate two panel discussions, but I can't get to LA to do it. Ugh.

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Apex Tech 2026

Apex Tech 2026

Don’t miss Andy Masson at #APEXTech discussing 'Inflight Touchpoints & Digital Integration'.

We’re diving into: 🔹 Software-driven personalization 🔹 Intelligent digital architecture 🔹 Power & performance optimization

The future of #ConnectedTravel is smarter and lighter. ✈️

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New-design Polaris suite with 19” IFE screen as seen at United’s showcase in Brooklyn Image: Chris Sloan

New-design Polaris suite with 19” IFE screen as seen at United’s showcase in Brooklyn Image: Chris Sloan

Why seatback IFE is core to United Airlines’ premium push runwaygirlnetwork.com/2025/05/why-... #paxex #apextech

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JetBlue's Fly-Fi branding is on the side of an aircraft, with the words "connected by Viasat" underneath, as seen when boarding through door 1. Image: Jason Rabinowitz

JetBlue's Fly-Fi branding is on the side of an aircraft, with the words "connected by Viasat" underneath, as seen when boarding through door 1. Image: Jason Rabinowitz

JetBlue observes fundamental change in passenger behavior runwaygirlnetwork.com/2025/05/jetb...
#aviation #paxex #apextech

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United 757 parked and ready to board at LAX.

United 757 parked and ready to board at LAX.

Sun streams through a half-opened window shade in row 1.

Sun streams through a half-opened window shade in row 1.

Chicken, rice and salad, it’s what’s for dinner.

Chicken, rice and salad, it’s what’s for dinner.

LAX sign in big block letters in front of the airport on a gloriously sunny day.

LAX sign in big block letters in front of the airport on a gloriously sunny day.

Flying the venerable United 757-300 from LAX to IAD after an extraordinary #APEXTECH in Los Angeles. It seems fitting to get a nostalgic taste of the past after United’s director of IFE, Dominic Green, detailed the carrier’s future this morning. Full presentation: www.youtube.com/watch?v=XCMd...

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Giant LAX letters under road signs for arrivals and departures at the airport. The control tower is visible in the background.

Giant LAX letters under road signs for arrivals and departures at the airport. The control tower is visible in the background.

US flag flying over a small pavilion area.

US flag flying over a small pavilion area.

Orange-ish rose in bloom, with a tall glass facade building behind it.

Orange-ish rose in bloom, with a tall glass facade building behind it.

Purplish roses blooming. The old LAX control tower rises above the garden.

Purplish roses blooming. The old LAX control tower rises above the garden.

Wrapped up my two panels at #APEXTECH this morning and walked over to LAX for the trip home.

I included stops at the 9/11 memorial and the rose garden at the old control tower.

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Side of a blue plane with "outhwest" painted in white.

Side of a blue plane with "outhwest" painted in white.

Inside a plane sitting in the window seat with no seat in front of me.

Inside a plane sitting in the window seat with no seat in front of me.

Hopping across the country with Southwest Airlines today, headed to #APEXTECH in LA. Hoping to stretch out for a nap at least part of the trip. Plenty of legroom for that in the exit row window.

#paxex

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Also notes that timeline for content loading is slower today in a fully digital environment, and the process is more expensive, than when they were duplicating physical tapes 20+ years ago, "because there are more middlemen in the supply chain feeding frenzy."
#PaxEx #APEXTECH

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Man presenting on stage

Man presenting on stage

Patrick Brannelly of Emirates delivering the afternoon keynote at #APEXTECH:
"If you can't see a way to improve anything, you're not looking hard enough or you're not the right person for the job."

I really like him.

#PaxEx

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I am not willing to tolerate that story being spun with no pushback on what's actually real and possible.

At least no one has suggested that the metadata content be stored on a blockchain. I might've burned the building down at that point.
#APEXTECH #PaxEx

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One studio just mentioned a synopsis was altered to include something that was explicitly excluded originally and the filmmaker saw it and was pissed. Rightfully so.

"You can train it."

NO, YOU CANNOT!

I just interrupted the panel. Could not stand it anymore.

#APEXTECH #PaxEx

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"We'll just warn the consumers that the descriptions are generated by AI, so they'll forgive us if the results are terrible."

🤮
#APEXTECH #PaxEx

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Now sitting through an "AI" session re content descriptions. What about hallucinations? "We have SLAs." 🙄
Can't AI do data entry for us? As if that's AI and not a simple data import. Or keystroke scripting.
#APEXTECH #PaxEx

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Man and woman seated on a stage

Man and woman seated on a stage

Qatar Airways kicking off day two of #APEXTECH this morning in LA, talking digital transformation and such. Crew tablets for meal ordering is one of the key #paxex use cases discussed.

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Two guys on stage talking at a conference

Two guys on stage talking at a conference

Kicking off #APEXTECH in LA this morning, as Ekrem Dimbiloglu of Delta talks up the SYNC program and some interesting stats. Among them, 2 million new SkyMiles members signed up because they wanted free Wi-Fi on board, 5,000 each day. And 90% of pax engage with the IFE screens.

#paxex

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And to #COINsummit RT @scottpantall: One way to bridge the talent gap: Give more students the opportunity to go to #APEXtech

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Hi folks -- I'll be mentoring during @DENStartupWeek on 9/16 in the morning. Sign-ups here: http://slottd.com/events/rou2v3g9hw/slots #APEXtech @galvanize

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Thanks Nancy Phillips of @viawest_inc, @KristinDRussell , @colosecofstate , and Bruce Dines of Liberty Global : one smart #APEXtech panel

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Great #apextech panel comment from @viawest_inc CEO: "Return on Community is measured in joy and friendship"

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Questions 4 Colorado's Secretary of State; Chief Information Officer; President of Viawest, & Liberty Global Investments Chief? #APEXtech

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What should I ask the CEO of @viawest_inc and the head of investments for Liberty Global about technology and innovation in CO? #APEXtech

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Questions for Colorado's Chief Info Officer @KristinDRussell, and the @colosecofstate about state of innovation and tech in CO? #APEXtech

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4 of top 10 cities in U.S. in tech start-up density are in Colorado ; come to #apextech panel today to find out why; http://apexcolorado.com/sessions/

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