AppLovin shares fell 14% on Monday after Bloomberg reported that the U.S. SEC may be probing the company over its data collection practices.

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AppLovin surged 6% on Monday ahead of the October 1 launch of its self-serve tool, Axon Ads Manager, designed for e-commerce and other non-gaming advertisers.

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AppLovin shares surged after multiple bullish analyst notes pointed to strong growth catalysts.

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AppLovin projects 20% to 30% annual growth, fueled primarily by strength in gaming advertising.

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Loop Capital Defends AppLovin as Shorts Target Company; AppLovin Hires Law Firm To Investigate

Video: youtube.com/shorts/IaJUa...

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“However, we've never been a game developer at heart.” The CEO added, “Today, we're announcing we've signed an exclusive term sheet to sell all of our Apps business.”

Video: youtube.com/shorts/iCite...

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