Super Bowl 2026 ads, ranked from best to worst Some of the best advertisements that aired during this year's big game featured celebrities like Melissa McCarthy, Lady Gaga, Ben Stiller and Kurt Russell.

For the @latimes.com, I ranked some of the best (and a few of the worst) Super Bowl LX ads. If your favorite didn't make the list, don't be sore, there were SO MANY ADS and they weren't all even shown to all viewers. #adbowl

Absolute 💯 perfection from #BadBunny !!! Proud to be a #Latina & see the absolute representation during #SuperBowlLX AND #RickyMartin 🥰 MY HEART EXPLODES ❤️

#SuperBowl #SuperBowlSunday #AdBowl #BrandBowl #Marketing #Advertising #BenitoBowl #BadBunny #LatinaPride

Waiting for the highlight of #SuperBowlLX with #BadBunny 🇵🇷

#BenitoBowl #SuperBowlLX #SuperBowl #SuperBowlSunday #AdBowl #BrandBowl #Marketing #Advertising #BadBunny #PuertoRico

Once again #DunkinDonuts brings back the humor, the 80s & ALL the celebrities 🤣 Yet it’s not enough to make me go out & buy #Dunkin 🍩

#SuperBowlLX #SuperBowl #SuperBowlSunday #AdBowl #BrandBowl #Marketing #Advertising

Amazed at how much our world has evolved to #AI 😮 Great partnership with @microsoft.com & #NFL for #Copilot #SuperBowlLX #SuperBowl #SuperBowlSunday #AdBowl #BrandBowl #Marketing #Advertising

Look at your pee??? That’s a health campaign, not a sales pitch. Ew. #adbowl

Shout out to Phil Collins for his ode to dehydrated urination. #AdBowl

Finally😭Best spot so far from #Redfin! Messaging is 💯 on brand! America does need a neighbor like you right now 😞

#SuperBowlLX #SuperBowl #SuperBowlSunday #AdBowl #BrandBowl #Marketing #Advertising

So many heartfelt emotions coming from #LAYS Thanks for bringing back the tears to #SuperBowlLX #SuperBowl #SuperBowlSunday #AdBowl #BrandBowl #Marketing #Advertising

Lay’s winning #adbowl so far #SuperBowl 🥔💕

So true @claudeai.bsky.social ! There’s a time and place for ads 🤣 Not in #AI

#SuperBowlLX #SuperBowl #SuperBowlSunday #AdBowl #BrandBowl #Marketing #Advertising

Inspiring spot from #OpenAI for #Codex - especially with today’s generation! Let’s hope we see change happen!

#SuperBowlLX #SuperBowl #SuperBowlSunday #AdBowl #BrandBowl #Marketing #Advertising

I do miss #brandbowl #adbowl

Best start to a big game so far with @greenday.bsky.social kicking things off 🎤 🤘🏼

#SuperBowlLX #SuperBowl #SuperBowlSunday #AdBowl #BrandBowl #Marketing #Advertising #GreendayForLife

From kickoff to commercials, #SuperBowlLX commentary starts now. As a #marketer, I’m ready for the big game, big ads, big opinions. Let’s go 👊🏼

#SuperBowlLX #SuperBowl #SuperBowlSunday #AdBowl #BrandBowl #Marketing #Advertising

Star ad of the night for me was Bill Murray’s Yahoo interactive story. I got to email with Bill a few times back and forth and go down a magical rabbit hole. Too fun! #AdBowl #brandbowl #SuperBowlLIX @yahoonews.com

It's not the Super Bowl without at least one "scan this QR code with little background" ad. Constantly proving the need for IT and cyber security experts. #Plannerbowl #adbowl

GoDaddy, my how you've grown.
#sbads #adbowl #brandbowl #plannerbowl #allthehashtagsbowl

Love how Dove continues to focus on messaging to #girls & #women Important to #keepherconfident #SuperBowl
#SuperBowlSunday #AdBowl #BrandBowl #Marketing #Advertising

Love how #StellaArtois brought in Matt Damon along with David Beckham while making fun of Ben Affleck 😂 #SuperBowl #SuperBowlSunday #AdBowl #BrandBowl #Marketing #Advertising

That noise you hear is creative and PR agencies trying to track down Matthew McConaughey for a piece of reactive "recovery after a busy night" content with a 24 hour turn around #plannerbowl #adbowl

Stella. 👏👏👏 That's celebrity with effort.
It had me at the start because "Other David" (short long story that is funny only to me). And it just got better. "Are you alright, man?"
#sbads #adbowl #brandbowl #plannerbowl #allthehashtagsbow

Holy sh't. I haven't doom scrolled in 3+ hours.
We need to do this more often.
#sbads #adbowl #brandbowl #plannerbowl #allthehashtagsbowl

a man wearing a tuxedo and bow tie is clapping ALT: a man wearing a tuxedo and bow tie is clapping

NEEEEEDDDD MOOOOOAAAAAARRRRRRRRR!!!!! #plannerbowl #adbowl

The recruiting spot. I have so many thoughts. Aside from a flip "don't do it, kid!" Or a catty gap year joke. Endless summer, yo. There's some demographic and contextual stuff to unpack here. I look forward to tomorrow's opinion pieces.
#sbads #adbowl #brandbowl #plannerbowl #allthehashtagsbowl

Being asked to take a heart health quiz and (in regional NYC ads), a gambling quiz in the same break feels like a bit much.

Almost tempted to scan the Scientology QR code #plannerbowl #adbowl

The year is 2025 and AI creates all the ads, but it was only trained on Matthew McConaughey movies. #plannerbowl #adbowl

We are rapidly approaching the “a brand gives something to chiefs fans tomorrow to ease the pain” territory #plannerbowl #adbowl

This Hims and Hers weight loss ad is PayPal’s “The New Money” with ozempic #plannerbowl #adbowl

Please stop with the fleshy cowboy head. But I'm a terrible sucker for Bud Light taking another run at Real American Heroes/Men of Genius with their Big Men on the Cul de Sac. Shoutout to the HOA for my dad.
#sbads #adbowl #brandbowl #plannerbowl #allthehashtagsbowl