For #TheBigSmoke, I explore what the #SydneySweeney x #AmericanEagle campaign gets right visually and what it lacks in strategic messaging.
When brand storytelling is reduced to aesthetics, what happens to meaning?
#PublicRelations #BrandMessaging #AdCritique
thebigsmoke.com.au/2025/08/04/s...

Why Is Everyone in Drug Commercials Dancing Through Farmers Markets? I’m trying not to die. Please stop showing me a kayak.

Every drug commercial: picnic, diverse smiles, and one man in a canoe.
Also: rectal bleeding.
medium.com/another-fuck...
#satire #funnywriting #adcritique