CLOSING THOUGHTS
Super Bowl ads used to surprise us.
Now they’re just algorithms in costume.
You want to break the mold?
Try being real.
#AdTropesThatNeedToDie
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TROPE 9: The Emotional Bait & Switch
Real people. Real kindness.
“Presented by CryptoCorp.”
You lied to me again!
#EmotionalExploitation #AdTropesThatNeedToDie
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TROPE 8: Sequel to a Commercial No One Remembers
“Remember 2020’s talking peanut funeral?”
No.
“He’s back… and he raps now!”
Nope. I'm walking out of the room now.
#StopTheSequels #AdTropesThatNeedToDie
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TROPE 7: “We Get Culture” Ad
Fake TikToks. Fake slang.
“Tostitos: It’s giving legendary status.”
It’s giving cringe.
#TryingTooHard #AdTropesThatNeedToDie
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TROPE 6: Ironic Musical Number
A dentist sings. A CGI dog harmonizes.
It's about car insurance.
No one asked. No one danced.
#ForcedWhimsy #AdTropesThatNeedToDie
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TROPE 5: Celebrity Soup Ad
Too many celebs. No punchline. Just cameos and chaos.
“Uber Eats: Everybody’s Here.”
It's not a commercial, it’s a tax write-off.
#SuperBowlAds #AdTropesThatNeedToDie
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TROPE 4: Self-Aware Commercial
“This isn’t your typical Super Bowl spot…”
Yes it is. You’re just narrating your own laziness now.
#MetaFatigue #AdTropesThatNeedToDie
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TROPE 3: Sad, Then Suddenly a Truck
Kid cries. Dog limps. Grandpa rebuilds barn.
You tear up.
“Ram: Built for the moments that move us.”
Nah. I was manipulated.
#SuperBowlAds #AdTropesThatNeedToDie
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TROPE 2: Fake Epic Movie Trailer
Gladiators. Explosions. Sweeping score.
Then it’s just chips.
“Pringles: Embrace the Crunch.”
Stop roleplaying as cinema.
#SuperBowlAds #AdTropesThatNeedToDie
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TROPE 1: Tiny Moment Goes Viral
Guy sneezes on a chip → it becomes a movement → crowd chants → “Doritos.”
We get it. Micro event = macro buzz. Seen it. Felt nothing.
#SuperBowlAds #AdTropesThatNeedToDie
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Yes, it’s June 20th.
Yes, I’m thinking about Super Bowl commercials.
No, it’s not too early — because some of these ad tropes are so overdone, I’m still annoyed six months later.
Here’s a rundown of the ones we all pretend to tolerate:
#SuperBowlAds #AdTropesThatNeedToDie
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