Council approves Chapter 380 incentives for downtown Herring Hotel redevelopment The council approved a Chapter 380 economic development agreement offering performance‑based rebates of hotel and sales taxes to a developer planning to convert the historic Herring building into a full‑service hotel and event venue.

Amarillo is set to transform the historic Herring building into a vibrant hotel and event space, thanks to a recent city council approval that promises to revive downtown!

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