Screenshot of journal article. Title: “What Australia Thinks”: Richard Casey, Earl Newsom and Australia’s Early Embrace of US Public Relations. Authors: Kristin Demetrious, Deakin University, and David Lowe, Deakin University. Abstract: In 1940, wartime Prime Minister Robert Menzies established Australia’s first foreign legation to Washington DC, appointing his political rival, Richard Gardiner Casey, a move that marked a turning point in the importation of US public relations. This article examines formative exchanges between Casey, one of the Liberal Party’s most senior and capable members, and US public relations figure Earl Newsom, who authored a confidential report for Casey into overcoming American uninterest in, and ignorance of, Australia. Drawing on the Earl Newsom papers, we argue that Casey’s alliance with Newsom increased the visibility of Australian news in the United States; activated a bevy of cultural and travel relationships; and was conducted in a way to avoid the unpalatable taint of propaganda. Casey’s mission was contextualised by a political battle between US media industry players and democratic reformists and had ongoing implications for Australian political communication, separate from the histories of advertising, magazine and film connections. This interdisciplinary case study sheds new light on the cultural, social, economic and political flows stemming from Australia’s embrace of United States public relations at a moment when other roads might have been taken.
Let the 49.3 games begin!
First up, @kristindemetrious.bsky.social and Lowe examines the historical influence of US public relations on Australian practice and its ongoing legacies in Australian political communication.
#AusUSrelations #OpenAccess #auspol #PublicRelations
tinyurl.com/3tjps2b2
