How the BBC Can Become More Competitive In an earlier blog post on media brands, I had written that BBC’s coverage of the conflict in Gaza was found wanting, and that I was particularly disappointed because I happen to be a regular BBC World News viewer and because I had done some advertising work for BBC when they were launching India-specific programmes in the mid ‘90s when I was with Ogilvy Advertising in Delhi.

My thoughts and ideas on how to make BBC more competitive as a world-leading broadcaster of news and entertainment.

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