Visitors bureau unveils five‑year strategic plan tied to hotel tax increase A visitors bureau representative told Bedford County commissioners the bureau has rebranded as “Discover Bedford County,” selected Simpleview for a new website and launched social channels as part of a five‑year strategic plan tied to a hotel occupancy tax increase set to take effect Jan. 1, 2026.

Bedford County's tourism is about to take a bold new direction with a five-year strategic plan and a fresh rebrand as "Discover Bedford County" set to launch alongside a hotel tax increase in 2026!

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