"Championing a formula, process, or template to the exclusion of everything else reduces writing to a word game, creativity to a flat-pack wardrobe." My latest column for #CCOmag, via @CMIcontent. #Creativity #DigitalMarketing...

... in which I ponder whether the marketing industries obsession with metrics and formulas comes at the expense of creativity. Via @CMIContent for the latest issue of #CCOmag. #Creativity #ContentMarketing....

July 2019: Reality Bites - Content Marketing Institute The Agency Issue includes new CMI research and other reso...

The July issue of #CCOmag is now available online and it's a bumper #CMWorld show edition!

(Can I sleep now?)
contentmarketinginstitute.com/cco-digital/july-2019/

Clarity Before the Click - Content Marketing Institute Social media is great for content distribution. But somet...

... in which I explore how the social media updates we use to promote our content can sometimes undermine it. #CMWorld #CCOmag contentmarketinginstitute.com/cco-digital/april-2019/s... via @cmicontent

April 2019: The Future-Proofing Issue - Content Marketing... If I had a dollar for every time someone said “change is ...

Well this is exciting. After months of hard work from everyone at ⁦@CMIContent⁩, the first all-digital and enhanced issue of #CCOmag is now available. #contentmarketing contentmarketinginstitute.com/cco-digital/april-2019/

Discover the Real Value of the E Word (and How to Embrace... Learn effective ways to create content that truly engages...

One of my fave features from the latest issue of #CCOmag and a good companion piece to @DrewDavisHere’s brilliant keynote at #CMWorld

contentmarketinginstitute.com/2018/08/discover-value-e... via @cmicontent

What’s Accuracy Got to Do With Social Media? Don’t let accuracy be the first (or last) casualty in the...

My latest column for #CCOMag is now online and is, predictably, another soapbox rant. C'mon people, get your facts straight! #CMWorld #SocialMedia
contentmarketinginstitute.com/2018/05/accuracy-social-...

In my latest column for #CCOMag, I delve into the 7th circle of stock photo hell! http://bit.ly/2wGezkk #contentmarketing #socialmedia

In my latest column for #CCOMag, I delve into the 7th circle of stock photo hell! http://bit.ly/2wGezkk #CMWorld #socialmedia

Is Your Brand Really Who It Says It Is? Are any of us really who we say we are? Welcome to the qu...

My latest #socialmedia column for #CCOmag is now online > Is Your Brand Really Who It Says It Is? contentmarketinginstitute.com/2017/06/brand-who-says-i... via @cmicontent

My latest #CCOmag column is the perfect appetiser for my #CMWorld talk tmrw. Come along! http://bit.ly/2c1TIOl

My latest #CCOmag column is the perfect appetiser for my #CMWorld talk next week. http://bit.ly/2c1TIOl #CMWorld

Social Media Mistakes: How Brands Avoid Epic Fails Branded social media disasters almost always follow a big...

My latest #ccomag column is now online, the perfect preview for my #CMWorld talk next week! contentmarketinginstitute.com/2016/08/social-media-mis... via @cmicontent

A Day in the Life of a Social Media Marketer (2026 edition) Here’s the tale of a social media marketer in 2026 – Cont...

My latest column for #CCOMag gets a bit sci-fi: A Day in the Life of a #SocialMedia Marketer (2026 edition) #CMWorld http://bit.ly/2a1JcoO

Every Event Should Be Time for Social Media Don’t forget to incorporate social media into your event ...

My latest column for #CCOmag is online > Every Event Should Be Time for #SocialMedia http://bit.ly/1XdtyrY via @CMIcontent

Judging by the #socmed shares, my latest #CCOmag column is rather popular! Oh... wait... http://bit.ly/1V7S6ln

My latest #CCOmag column > Is Your #SocialMedia Content as Popular as you Think? http://bit.ly/1V7S6ln #Analytics

I debunk #socialmedia metrics in my new #CCOmag column http://bit.ly/1V7S6ln What do you think? Useful or dodgy?

Is Your Social Media Content as Popular as You Think? The easiest metrics to gather may be the most deceptive. ...

My latest #ccomag column is now online > Is Your Social Media Content as Popular as You Think? contentmarketinginstitute.com/2016/03/social-media-con... … via @cmicontent

Another #CCOmag column zooms off to the editor. Once more I promise myself to come up with a simpler idea requiring less research next time.

5 Gospels to Follow on Social Media That Are Strategic, S... You can succeed in social media content marketing if you ...

Blatant #humblebrag, but I was genuinely flattered by @Joderama's summary of 4 yrs of my #CCOmag column contentmarketinginstitute.com/2016/02/gospels-social-m...

Is Viral Content Making You Sick? Be sure your social media messages are done in a way that...

Is Viral Content Making You Sick? [My recent column for #CCOMag] #Marketing #Memes http://bit.ly/1S1aRq3

When Followers Attack: A Monty Python Guide to Maintainin... A social media attack can be a surreal experience, leavin...

My new column for #CCOmag > When Followers Attack: A Monty Python Guide to Maintaining #SocialMedia Harmony contentmarketinginstitute.com/2015/11/social-media-har... #CMWorld

I had great fun 'researching' *cough* my latest #socialmedia column for #CCOmag #MontyPython http://bit.ly/1X02YPH

I had great fun *cough* 'researching' my latest #socialmedia column for #CCOmag. #DeadParrot http://bit.ly/1X02YPH

As #CCOMag is a print mag I wrote next issue's column wks ago, on #CoalisAmazing & #FreshInOurMemories. Now #YourTaxis may have trumped both

Social Media Automation: A Little Less Conversation, a Li... An influential social media marketer sees social media as...

My interview w/ @jeffbullas for #CCOmag > A Little Less Conversation, a Little More Action contentmarketinginstitute.com/2015/09/social-media-aut... #CMWorld #socialmedia

Spring has sprung so I've decamped to the back deck to finish my column for #ccomag. No prizes for guessing the topic

Writing my #CCOMag column & it's becoming the most researched & *cough* 'learned' yet. Well @lushjames does like to call me 'the professor'!

Oooh, my copies of the latest ##CCOMag have arrived, just in time for some in-flight reading.