"You’ve got to track where your audience is and go get them.” Final advice from Riegel: tailor your content to your audience, always! It's not reasonable to ask the audience to find you. Thanks for the great presentations, Ryan and Alyssa! #COMM294
Riegel shares that in her line of work, every single post needs to serve a purpose. She learned how to sell a service and lifestyle, even if it is not tangible, like what other markets target. Check out her LinkedIn as well! www.linkedin.com/in/alyssa-ri...
#COMM294
Riegel is a Communications Director down in Florida, what a cool place to land a career after graduation! She shares that relocating for her new job emphasized her skills in social media. After putting her efforts towards her first job, she made the switch to working for a nonprofit! #COMM294
As we move onto Riegel’s video, Smetzer leaves us with some final advice: PLAN PLAN PLAN! Check out his LinkedIn for more information!
www.linkedin.com/in/ryansmetz... #COMM294
Another tip from the pro: Smetzer suggests pre-shooting content when the opportunity presents itself. If you’re in a cool area or with another social media personality, take advantage of that and get hours of content! Small digestible content is best for visibility. #COMM294
Smetzer shares stories about working all over the East Coast and how he got there through his social media skills! He recommends using your social media platform to point to who you are as a person. Comment below your favorite social media site! #COMM294
Ryan Smetzer and Alyssa Riegel are two #Shippensburg alumni with stories to share about their life post-grad. Follow along as I’ll be doing live updates on their tips, tricks, and expertise knowledge gained from our very own CJM department! #COMM294
Huge thank you to Alyssa Riegal for speaking today and for sharing all of her advice to SU students studying social media! It was an extremely informative presentation! 😀
#COMM294 @shippensburgu.bsky.social
"Practice makes perfect." Alyssa Riegal mentions how important it is for aspiring social media professionals to do their research, challenge themselves and practice their craft. 📱
#COMM294 @shippensburgu.bsky.social
Alyssa Riegal highlights how huge, recognizable brand accounts on social media focus more on the big picture and upload many smaller posts. People in the hospitality industry aim at tailoring each individual post to match the needs of its audience.
#COMM294 @shippensburgu.bsky.social
Alyssa Riegal encourages everyone to make sure their #LinkedIn profiles are up to date! Updating your accounts with real, truthful and important information is essential in the industry of communications.
#COMM294 @shippensburgu.bsky.social
Alyssa Riegal noted how "every single day is different" in the field of communications and social media. Learning how to respond "proactively and reactively" is so crucial.
#COMM294 @shippensburgu.bsky.social
"Meet people where they are." This is the phrase Alyssa Riegal and her team lived by during the shift from working in nonprofits moving to hospitality. 🎨💻
#COMM294 @shippensburgu.bsky.social
So excited to be following along to the social media presentation by Alyssa Riegel, Shippensburg University CJM undergraduate and graduate alum in '18 and '19. Can't wait!
#COMM294 @shippensburgu.bsky.social
That's a wrap! Thank you so much to @ryansmetzer.bsky.social for the engaging and informative presentation on social media creation. 📱💻🎙️
#COMM294 @shippensburgu.bsky.social
The final piece of advice @ryansmetzer.bsky.social spoke on was the importance of BALANCE in order to help limit burnout. Learning how to juggle all types of content creation while also not being afraid to mix up your own content consumption is so important. ⚖️
#COMM294 @shippensburgu.bsky.social
A key step in social content creation noted by @ryansmetzer.bsky.social is PLANNING. Utilizing the notes app, writing drafts, mindless scrolling and embracing spontaneity is crucial. ✨
#COMM294 @shippensburgu.bsky.social
.@ryansmetzer.bsky.social highlights that "Social is Storytelling," and how important it is to bring your own personal inspirations and passions into your content creation. 🎙️📖
#COMM294 @shippensburgu.bsky.social
.@ryansmetzer.bsky.social kicks off the presentation introducing himself and his experience within the field. Smetzer is currently the owner and DJ of Ryan Smetzer Entertainment and hosts on WIKZ (Mix95.1).
#COMM294 @shippensburgu.bsky.social
Thrilled to be attending a social media strategy presentation by Shippensburg University CJM '17 alum @ryansmetzer.bsky.social.
I will be live-tweeting all the key moments, so stay tuned!
#COMM294 @shippensburgu.bsky.social
What an amazing presentation!
Thank you for following along 🙌🏽🤩
#COMM294
Final thoughts from Alyssa Riegel: “To meet people where they are.” Know your audience!
In communications, success isn’t just completing the task. You need to step back, understand your audience, and go get them.
#COMM294 #SocialMediaStrategy
As a student, don’t be afraid to branch out and try new things. Search for student organizations, network, and explore different opportunities. Get to know people in the industry🗣️
#COMM294 #SocialMediaStrategy
The first thing students can do to stand out: practice what you preach. Research, prepare yourself, and practice. 📖🤓
#COMM294 #SocialMediaStrategy
Every business has #values… Identifying what those values are and turning them into content is what keeps people engaged.
You can be trendy, but you have to be true💁🏽♀️
#COMM294 #SocialMediaStrategy
What does success look like in a job? For Alyssa, it’s about the people behind the brands. Every single post has to serve a purpose and help her sell a lifestyle 🌊
#COMM294 #ContentCreation
AI Alert🚨
Alyssa invites us to think: can you present yourself without AI?
You should use artificial intelligence wisely, build your channels responsibly and present yourself with authenticity.
#COMM294 #ArtificialIntelligence
No matter what level of the organization you are in: Social Media plays a really important part of your day to day 📲
#COMM294 #SocialMedia
“I only ever went to Ship. I truly believe in the program.” Alyssa is a CJM graduate, and she says everything she learned at Shippensburg University is used in her everyday work. #COMM294 #SocialMediaStrategy
www.ship.edu/programs/com...
