Essential Business by Francis Mella

@essentialbusiness.bsky.social

5 months ago

ANCHORING sets the frame.
Show a $200 option first and your $120 offer feels smart.
Show $50 first and that same $120 feels expensive.
The first number controls the decision.

#Anchoring #PricingPsychology #BehavioralEconomics #SalesTactics #CognitiveeBias