Ogury Enhances Connected TV Advertising with Persona-Based Solutions Ogury has launched a persona-based advertising solution for Connected TV, enabling brands to effectively engage audiences across multiple screens.

Ogury Enhances Connected TV Advertising with Persona-Based Solutions #United_States #New_York #Connected_TV #Ogury #Persona-Based_Advertising

Marketers Show Enthusiasm for Increased CTV Spending as Innovations Emerge A recent survey highlights that nearly 80% of marketers plan to boost their Connected TV budgets in response to new innovations, signaling confidence in CTV's future.

Marketers Show Enthusiasm for Increased CTV Spending as Innovations Emerge #USA #New_York #Connected_TV #Olyzon #EMARKETER

IAB Launches New Guide to Promote Standardized Conversion APIs in Connected TV Advertising The IAB has unveiled an innovative guide focusing on the adoption of standardized Conversion APIs (CAPI) to enhance accountability in Connected TV advertising.

IAB Launches New Guide to Promote Standardized Conversion APIs in Connected TV Advertising #United_States #New_York #IAB #Interactive_Advertising_Bureau #Connected_TV

Causal and OpenX Join Forces for Impactful Connected TV Advertising Causal partners with OpenX to revolutionize connected TV advertising, achieving greater efficiency in political advocacy campaigns and more.

Causal and OpenX Join Forces for Impactful Connected TV Advertising #USA #Los_Angeles #Causal #Connected_TV #OpenX

Rainstorm Direct: A New Chapter Begins in Media Innovation for MMSI's 40th Anniversary MMSI introduces its new identity, Rainstorm Direct, celebrating 40 years of innovation. This rebrand reflects their growth and commitment to performance-focused media strategies.

Rainstorm Direct: A New Chapter Begins in Media Innovation for MMSI's 40th Anniversary #United_States #Portland #Connected_TV #Rainstorm_Direct #DRTV_Media

AdRoll Unveils Connected TV Solution for Enhanced Multi-Channel Marketing Strategies AdRoll has introduced its Connected TV offering to enhance marketing strategies, enabling brands to better engage customers across multiple platforms.

AdRoll Unveils Connected TV Solution for Enhanced Multi-Channel Marketing Strategies #marketing #AdRoll #Connected_TV