A screenshot of Jerry Weinberg's Ten Laws of Pricing, shared by Adrian Segar during an online session on how to determine what to charge for your services. #9 is emphasized in red. 1. Pricing has many functions, only one of which is the exchange of money. 2. The more they pay you, the more they love you. The less they pay you, the less they respect you. 3. The money is usually the smallest part of the price. 4. Pricing is not a zero-sum game. 5. If you need the money, don’t take the job. 6. If they don’t like your work, don’t take their money. 7. Money is more than price. 8. Price is not a thing, it’s a negotiated relationship. 9. Set the price so you won’t regret it either way. (Also known as the Principle of Least Regret.) 10. All prices are ultimately based on feelings, both yours and theirs.
Learn a simple method for determining what to charge for consulting or freelance services—without relying on guesswork or market comparisons.
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