Consumer Insights - Marketing Segments Illustration of two interlocking puzzle pieces. First puzzle piece contains text that reads: Enhancers: The "Critics." Second puzzle piece contains the text: Protectors: The "variety acceptors & seekers." More detail under Enhancers segment: Most well represented by tube products: •very easy to apply •moist & wet •slippery and oily feel More detail under Protectors segment: Accept products that: •feel cool on application •leave thicker residue

Two marketing segments emerged:
🔹 Enhancers – The critics
🔹 Protectors – The variety seekers 
#ConsumerDrivenDesign #BeautyStrategy