The shift is clear.
Consumers are investing more in skincare and long-term results — and less in cosmetic coverage.
Beauty is becoming wellness.
#BeautyIndustry #Skincare #MakeupTrends #FMCG #ConsumerShift #BeautyInsights

Insights 2025 | When Growth Slows, the Middle Class Stops Paying for the “Future” When slowing growth becomes a shared reality, uncertainty is no longer just a matter of macroeconomic fluctuations — it has seeped into…

When growth slows, the middle class isn’t giving up — they’re recalibrating.
Rational self-protection, emotional balance, and small improvements define the new normal.
Brands that grasp this shift will thrive.
👉 medium.com/@contact_894...
#Insights2025 #ConsumerShift