New Content 2.1 Mapping 2.0 Enhancements Provide Clarity in Ad Product Taxonomy IAB Tech Lab has introduced Content Taxonomy 2.1 mapping to Ad Product Taxonomy 2.0, aiming for more accurate ad labeling and enhanced communication across platforms.

New Content 2.1 Mapping 2.0 Enhancements Provide Clarity in Ad Product Taxonomy #USA #New_York #IAB_Tech_Lab #Content_Taxonomy #Ad_Product

IAB Tech Lab Unveils Updated Guidelines for Programmatic CTV Genres IAB Tech Lab has introduced new guidance to streamline the use of content taxonomies in digital advertising, inviting public comments through January 2025.

IAB Tech Lab Unveils Updated Guidelines for Programmatic CTV Genres #United_States #New_York #IAB_Tech_Lab #CTV #Content_Taxonomy