Why We "Love" What We "Build" — and What That Means for the Future of Gaming From NDTV's "eyeballs" to the IKEA Effect: how 18 years in media taught me that people don't just want to consume stories. They want to build them.

Why do players stay in some games for 1000 hours?

It's not graphics. It's whether they built something.

Our co-founder @shagufta.live wrote about the principle behind Second Quest, from national media campaigns to game studio.

#CreationGaming #GameDev #IKEAEffect #UGC #IndieGames #SecondQuest