NEW Analytical & reflective read: Han Sang-jin, professor emeritus of sociology, argues #BTS and #Hybe transform the #Kpop “factory” into a powerful intellectual platform—syncing creativity, knowledge and technology to reshape global cultural innovation. +
#DS_HYBE #DS_BTS #방탄소년단 #musicsky
* 1/6 #HYBE, SM, JYP, and YG are joining forces to create a global #Kpop festival called “Phenomenon,” with equal shares for each company. This rare collaboration aims to rival or surpass Coachella, led by Park Jin-young who emphasises the power of global fandoms. +
#Phenomenon #DS_HYBE #musicsky
Former HYBE CEO Park: #MinHeejin overestimated demand, causing excess inventory. She misrepresented normal marketing as manipulation. She escalated the dispute publicly, damaging trust. Her financial demands were unrealistic.
#HYBE denies her claims, backed by strong data and controls. #DS_HYBE
Interesting read. [KOR>ENG]
Former #HYBE CEO Park Ji-won on the HYBE, #ADOR and #MinHeejin case. He warns the dispute damages trust in the multi-label system, risking industry growth and investor confidence. Under his leadership, HYBE doubled revenue and expanded globally. +
#DS_HYBE
#SantosBravos credits #HYBE’ #Kpop training for discipline, teamwork, and hard work. HYBE’s six-month boot camp shaped them physically and mentally, forming the final lineup and unique Latin pop–K-pop sound.
en.yna.co.kr/view/AEN2026...
#DS_HYBE
#HYBE and Belift Lab won a lawsuit against a YouTuber who falsely accused the girl group #Illit of plagiarising #NewJeans’ choreography. The court ruled the claims defamatory and ordered damages, though the amount awarded was less than HYBE sought. +
#DS_HYBE
"Executive retirement"
This indicates that Scooter Braun has not only sold his shares but has also officially retired from his remaining executive roles (Board Director and Senior Advisor) at #HYBE: a total exit from the company's leadership and ownership.
#DS_HYBE
Scooter Braun stepped down as CEO of #HYBE America in July 2025, moving into an HYBE executive advisory role.
He sold his 362,292 voting rights and 137,560 non-voting rights shares om March 30, after BTS made their comeback. He now has 0 shares left.
englishdart.fss.or.kr/dsbh001/main...
#DS_HYBE
#HYBE appointed Isaac Lee (of HYBE America) and Kevin Mayer to its board to drive global growth. Lee will improve operations in the Americas. Mayer (Walt Disney/Disney+) will strengthen media and platform strategy. Their roles aim to enhance decision-making and expand HYBE’s global reach. +
#DS_HYBE
Interesting and necessary development:
Legal confusion over “tampering” in #HYBE vs #MinHeejin case raises fairness concerns. Conflicting rulings show urgent need for clearer laws & stronger penalties to protect trust in K-pop. Culture Minister calls for swift industry action. +
#DS_HYBE
Hana Securities keeps a ‘Buy’ rating on #HYBE, expecting strong earnings from #BTS’s sold-out tour. BTS’s new album sold 4M copies on its 1st day and is set to exceed 4.5M sales. Their Netflix video also topped charts in 77 countries with high streaming numbers. #DS_HYBE
kpenews.com/View.aspx?No...
#HYBE is expanding concerts into citywide experiences with “The City,” creating immersive ecosystems linked to local businesses. After success in South Korea, they’re eyeing Las Vegas, Busan, New York, and London. #DS_HYBE www.bloomberg.com/news/newslet...
Also #HYBE: "We will swiftly flesh out plans to protect and promote national heritage and cultural assets, and move toward providing long-term support."
Regarding the Daejeon factory fire: “We extend our deepest condolences to the bereaved families and wish the injured a speedy recovery.” #DS_HYBE
2/2 #HYBE statement: To Gwanghwamun’s residents we apologise for any disruption, thank you for your patience. The audience’s respect made the concert special. Our thoughts are with Daejeon fire victims. We remain dedicated to sharing K-culture worldwide #BTS #BTS_ARIRANG #DS_HYBE
1/2 #HYBE statement: Grateful to everyone who made the #BTS concert at Gwanghwamun possible. Special thanks to authorities for allowing Gyeongbokgung Palace & Gwanghwamun Gate to host this historic event & to the emergency services & officials who ensured its safe completion #DS_HYBE #BTS_ARIRANG
2/3 Bloomberg: #BTS’s free concert could generate $177M for #Seoul in one day. Deputy PM Koo Yoon-chul says wider benefits may be many times greater. The ‘Arirang’ World Tour could bring up to $74B to #Seoul — called a “demand shock” by The Guardian.
#DS_HYBE #HYBE #BTSARIRANG #방탄소년단
1/3 #HYBE will pay about ₩ 30 million for one week’s use of Gwanghwamun Square and ₩ 61.2 million for Gyeongbokgung Palace and Sungnyemun Gate, totaling 91.2 million (approx USD $60,600), for BTS’s comeback concert.
#DS_BTS #DS_HYBE #BTS #BTS_ARIRANG #방탄소년단 #Seoul
1/3 Korea CXO Research Institute: Bang Si-hyuk, Chairman of #HYBE, tops K-culture’s biggest shareholders with a ₩4.8002 trillion portfolio. His stake grew 5.5% (₩249.8 billion) in 80 days, boosted by HYBE’s stock rise ahead of #BTS’ 21 September Gwanghwamun concert.
#DS_HYBE
BTS' comeback concert is boosting #HYBE' stock, with projections of ₩1.2 trillion in tour revenue.
Analysts expect an 851% surge in operating profit, raising target prices to ₩500,000.
HYBE' stock is tied to #BTS, fluctuating with their activities. +
#DS_HYBE #DS_BTS
n.news.naver.com/article/015/...
#HYBE and former ADOR CEO #MinHeejin are still in a legal dispute over the ₩25.6 billion put option.
HYBE rejected her proposal to waive payment in exchange for halting lawsuits and has now filed to cancel the earlier court ruling in her favour with the Seoul High Court. +
#DS_HYBE
#HYBE chairman Bang Si-hyuk was named to Billboard’s 2026 Global Power Players list for the 5th time, recognised for expanding K-pop globally with groups like KATSEYE. 5 other HYBE executives were also honoured for driving growth in Latin America, Japan, China and fan engagement. #DS_HYBE +
Artists from HYBE's labels are set to release new albums consecutively throughout April, signalling fierce “in-house competition”. With the senior group #BTS also preparing for a comeback at the end of March, #HYBE artists are expected to dominate the #Kpop scene this spring. + #musicsky #DS_HYBE
This #HYBE x #Spotify collaboration will help HYBE’s #Kpop artists reach a wider global audience and make video podcasts a popular way to enjoy music. It will create new opportunities for artists and fans to connect through diverse and engaging content around the world. #DS_HYBE #musicsky
#HYBE partners with #Spotify to launch a global #Kpop video podcast channel on 23rd March. HYBE creates the content; Spotify shares it with 751 million users to expand Kpop’s reach via popular video podcasts. #DS_HYBE #musicsky
m.entertain.naver.com/now/article/...
Big data analysis results for entertainment listed company brand reputation in March 2026 show #HYBE ranked first. Compared to last February's Brand Reputation Index this represents a 28.50% increase. #DS_HYBE
Good read! [KOR>ENG transl.]
[2026.03.03 Star News] Korea Entertainment Management Association (KEMA) Demands Min Hee-jin Take Responsibility and Apologise Over “NewJeans Tampering” Allegations [Full Statement]
m.entertain.naver.com/home/article...
#HYBE #DS_HYBE #Kpop #musicsky
#NewJeans fans, Tokkis, protested outside HYBE on the 3rd, demanding an end to disputes and full-group activities for all 5 members. They accused HYBE of spreading what they see as false takeover claims, called for apologies over plagiarism. They warned of strong action if unmet. #DS_HYBE +
#HYBE’s put option case appeal is a win-win: winning means no compensation and enforcing the non-compete; losing means #MinHeejin must comply with her contract clause, limiting her career.
NewJeans ‘mother’’s press offer was a strategic move to find a compromise amid limited options.
#DS_HYBE
Size comparison in market cap terms for 2026:
* #HYBE: ~17 trillion KRW
* SM Entertainment: ~2.6 trillion KRW (HYBE is about 6.5x larger)
* JYP Entertainment: ~2.1 trillion KRW (HYBE is about 8x larger)
* YG Entertainment: ~1.37 trillion KRW (HYBE is about 12x larger
#DS_HYBE #Kpop #musicsky
